Actionable Business Intelligence
  From Online Conversations
                Nick Holmes à Court
           CEO & Founder ...
Does your company currently…
Financials



    ERP



    Sales & CRM



    Customer Support



    Market Research

Services



    Pricing



    Products



    Suppliers



    Customers

What percentage of your customer

    purchasing decisions are controlled
    by online conversations?

    How much has ...
Here Comes Everybody…



     “Open social networks have disrupted the simple division
     between public broadcast medi...
2.3 Million Australians have created a blog



    1.6 Million Australians ongoingly update their blog

    since creati...
84% of Australian internet users use Web 2.0 for

    sharing content such as photos, links and video

    83% consume Co...
“The ability to apprehend the interrelationships of
presented facts in such a way
as to guide action
towards a desired goa...
“Because of lack of information, processes, and tools,
more than 35 per cent of the top 5,000 global
companies will regula...
Business
                                        Predictive
Reporting                 Forecasting
            Performance
...
Extract, Transform & Load


    Data Warehouse


     OLAP & Cubes


   Business Modeling
Sales

 Financials           Marketing




              BI
ERP                          CRM
Thousands of Changing Sources (Or More)



    Timely Coverage



    Huge Data Requirements



    Unstructured/Semi-S...
Business Intelligence 2.0



    Software as a Service



    Outsources IT Infastructure & Data Challenges



    Prov...
Collecting Online Conversations
COMPARATIVE VOLUME
1.5



1.0



0.5



0.0
         Client           Comp A             Comp B



                       ...
Age of Content
100.0%

80.0%

60.0%

40.0%

20.0%

 0.0%
           s ame day   1 day old   Up to 10 days old Up to 30 day...
Distribution of Influence Scores
30.0%

25.0%

20.0%

15.0%

10.0%

5.0%

0.0%
        0   1        2    3     4       5  ...
Topic Categories by Entity
 50.0%
 40.0%
 30.0%
 20.0%
 10.0%
  0.0%




                                                 ...
Client                               Comp A                                         Comp B
          Negative             ...
Customer Product Usage



    Service & Customer Satisfaction



    Marketing & Strategy



    Corporate Brand Reputa...
Visit us at www.BuzzNumbersHQ.com today…
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
Buzz Numbers   Actionable Business Intelligence From Online Conversations
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Buzz Numbers Actionable Business Intelligence From Online Conversations

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  • = ENTREPRENEURS WANTED =

    We Are a Global Community of Entrepreneurs Looking for New Leaders to Increase the Synergy of our Qualified Team.

    We are Entrepreneurs Working Together from the Comfort of Home. Come Join Us, Let’s Do this Together!!

    Review: http://bit.ly/db01RT
    Website: http://myentrepreneuronlinebusiness.com
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Buzz Numbers Actionable Business Intelligence From Online Conversations

  1. 1. Actionable Business Intelligence From Online Conversations Nick Holmes à Court CEO & Founder - BuzzNumbers nick.holmesacourt@buzznumbershq.com
  2. 2. Does your company currently…
  3. 3. Financials  ERP  Sales & CRM  Customer Support  Market Research 
  4. 4. Services  Pricing  Products  Suppliers  Customers 
  5. 5. What percentage of your customer  purchasing decisions are controlled by online conversations? How much has that changed in the  last 5 years? How much will this change in the  next 5 years?
  6. 6. Here Comes Everybody…  “Open social networks have disrupted the simple division between public broadcast media (TV, radio) and private communications media (telephones, faxes). MySpace comments, twitter updates and a range of other social media interactions, while intended for a more intimate, immediate audience, reside in the public space and are viewable to all. “ Ben Phillips, Euro RSCG, AdNews April 2009
  7. 7. 2.3 Million Australians have created a blog  1.6 Million Australians ongoingly update their blog  since creating it 7.1 Million Australians read one or more blogs  regularly Source: January 2007 Nielsen Media National Readership Survey
  8. 8. 84% of Australian internet users use Web 2.0 for  sharing content such as photos, links and video 83% consume Consumer Generated Media content  39% of Australians create online content in the form  of uploading video and music Source: January 2007 Nielsen Media National Readership Survey
  9. 9. “The ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal” Hans Peter Luhn, IBM - 1958
  10. 10. “Because of lack of information, processes, and tools, more than 35 per cent of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets.” 2009 Gartner Group, Future of Business Intelligence Survey
  11. 11. Business Predictive Reporting Forecasting Performance Analysis Management
  12. 12. Extract, Transform & Load Data Warehouse OLAP & Cubes Business Modeling
  13. 13. Sales Financials Marketing BI ERP CRM
  14. 14. Thousands of Changing Sources (Or More)  Timely Coverage  Huge Data Requirements  Unstructured/Semi-Structured Data  No Industry Standard Measurements 
  15. 15. Business Intelligence 2.0  Software as a Service  Outsources IT Infastructure & Data Challenges  Provides Industry Standard Metrics  Multiple Vendors (BuzzNumbers etc) 
  16. 16. Collecting Online Conversations
  17. 17. COMPARATIVE VOLUME 1.5 1.0 0.5 0.0 Client Comp A Comp B Client Comp A Comp B COMPARATIVE VOLUME 1.0 0.8 1.3
  18. 18. Age of Content 100.0% 80.0% 60.0% 40.0% 20.0% 0.0% s ame day 1 day old Up to 10 days old Up to 30 days old Up to 90 days old Up to 180 days Up to 360 days Up to 720 days All old old old Client Comp A Comp B Client Comp A Comp B same day 33.1% 26.3% 42.3% 1 day old 11.9% 8.4% 23.8% Up to 10 days old 30.2% 19.3% 53.6% Up to 30 days old 39.6% 26.7% 67.1% Up to 90 days old 57.4% 43.1% 75.5% Up to 180 days old 71.9% 65.3% 84.1% Up to 360 days old 81.3% 80.7% 88.9% Up to 720 days old 94.5% 92.6% 94.7% All 100.0% 100.0% 100.0%
  19. 19. Distribution of Influence Scores 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% 0 1 2 3 4 5 6 7 8 9 Client Comp A Comp B
  20. 20. Topic Categories by Entity 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% n li ty rs e it y e s io ng ew ic tito al ua at Pr Ra Qu N ut pe Q ep al t m t ic e uc uc er R Co od en od rv d/ an Se Pr G Pr Br Client Comp A Comp B TOPIC CATEGORY Client Comp A Comp B General News 24.4% 36.6% 39.4% Product Quality 9.2% 6.7% 4.2% Product Range 18.1% 13.4% 7.3% Service Quality 5.7% 9.9% 7.2% Price 24.2% 11.1% 19.7% Competitors 4.1% 7.3% 5.9% Brand/Reputation 14.3% 15.0% 16.4% 100.0% 100.0% 100.0%
  21. 21. Client Comp A Comp B Negative Negative Negative Positive Neutral Neutral Positive Positive OVERALL SENTIMENT Client Comp A Comp B Positive 70.4% 43.3% 60.2% Neutral 12.5% 16.2% 21.0% Negative 17.1% 40.5% 18.9% 100.0% 100.0% 100.0%
  22. 22. Customer Product Usage  Service & Customer Satisfaction  Marketing & Strategy  Corporate Brand Reputation & PR Management  Competitor Insights 
  23. 23. Visit us at www.BuzzNumbersHQ.com today…

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