The new wave geolocation and geotagging - mobile monday sydney presentation 100503

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The new wave geolocation and geotagging - mobile monday sydney presentation 100503

  1. 1. The
next
wave
has
arrived!
 Geotagging
&
Geoloca6on
 Nick
Gonios
 Email:
nick@insqribe.com
 Twi7er:
@nickgonios
 May
2010

  2. 2. “We
want
to
take
Maps
to
the
next
level,
 rethink
how
users
use
Maps
and
change
the
 way
people
find
things.

 We
want
to
do
this
in
a
seamless,
highly
 interac+ve
and
enjoyable
way.

 We’ve
only
just
started”

 Apple
(Geo
Team
Job
LisPng)
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  3. 3. GeoTagging
is
the
process
of
assigning
geographical
 informaPon
metadata,
called
geo‐tags,
to
various
media
 e.g.
photographs,
video,
websites
etc.

 Tags • lyon • france • 2005 • night • october • geotagged Machine tags (2) GeoTags • geo:lat=45.75 • geo:lon=4.82 Geotagging
is
NOT
an
applicaPon,
 but
a
means
to
create
or
enhance
 content
or
applicaPons
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  4. 4. The
Need
‐
consumers
desire
a
more
instant,
natural
and
 convenient
access
to
informaPon
when
‘on
the
go’
 Common
consumer
challenges
 1.  What’s
around
me?
ATMs?
 2.  Retail
PromoPons?
 3.  Events
&
FesPvals?
 4.  Closest
toilet!


 ?
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  5. 5. I
like
this
quote
 ‘…what's
clear
is
that
locaPon
is
not
 about
any
singular
service;
rather,
it's
 a
new
layer
of
the
Web.

 Soon,
our
whereabouts
may
opPonally
 be
appended
to
every
Tweet,
blog
 comment,
photo
or
video
we
post.’
 Peter
Cashmore
–
Mashable
editor
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  6. 6. GeolocaPon
based
ecosystem
is
forming…
 Markets B2C
Market
 Gaming
 Market
 B2B
Market
 LocaPon
 Devices Mobile
 enabled
 Mobile
 Browsers
 Mobile
 Devices
 Apps
 Plagorms/
 Geo
LocaPon
Infrastructure
 Create,
Aggregate,
Manage,
Present
and
Analyse
 Infrastructure Real
Time
LocaPon
based
content
and
interacPos
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  7. 7. Yet,
Geo
infrastructure
layer
has
been
 around
for
a
while
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  8. 8. May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  9. 9. ExisPng
online
plagorms
are
becoming
 ‘Geo
ready’
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  10. 10. For
all
the
open
source
advocates,
georest
 has
also
been
launched
(geoREST.org)
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  11. 11. LocaPon
is
becoming
the
new
wave
of
 contextual
adverPsing
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  12. 12. Mobile
Devices
(cameras)
are
geotagging
 photos
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  13. 13. Apple
establishes
partnership
with
Eye‐Fi
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  14. 14. LocaPon
based
apps
are
in
‘hype’
mode
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  15. 15. Become
the
Mayor
and
share
the
‘love’

 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  16. 16. Very
recent
case
study
on
geolocaPon
markePng
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  17. 17. Very
recent
case
study
on
geolocaPon
markePng
 15.2%
conversion
rate
 achieved
of
Gowalla
 parPcipants
to
actual
 match
a7endees!
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  18. 18. The
quesPons
&
comments
I
hear……
 1.  Indoor
vs.
Outdoor
GPS
 2.  SPll
in
early
adopter
to
early
majority
of
the
 market
 3.  #
‘Geo
capable’
Mobile
Handsets
 4.  Quality
of
geotags
 5.  Open
vs.
Proprietary
geo
locaPon
standards
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  19. 19. Two
Announcements

  20. 20. CeBIT
2010
Telstra
Live
Event
iPhone
App
launch
 May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd


  21. 21. Insqribe
launches
housefinder
 in
partnership
with
St
George
 Bank
 Australian first iPhone App that uses ‘augmented reality’ technology to give potential homebuyers and renters access to real-time property information, wherever they are in Australia, through the camera view of their iPhone. Available in the iTunes App Store NOW! Search for ‘housefinder’ & download May
2010
|
Mobile
Monday
Sydney
Presenta6on
|
©
Copyright
2010
Acratus
Pty
Ltd



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