User Experience Matters As our industry matures, we are starting to see a cataclysmic change in how we work within each of our fields. Information architecture, interaction design, visual design, usability, accessibility, content, and marketing are colliding to form a better and more valuable user experience. Interaction is no longer an afterthought, overshadowed by visual design. "Just getting noticed" on the web is no longer sufficient - what you produce will now be judged by the value of your information and the ease of your experience. Today, users reign supreme. Now's the time to ask the tough questions: Are you properly investing resources, energy, and time in your user experience? Do you really, like really, know what your users want and need? How are you planning for the future? In this presentation, we'll explore the seven characteristics of good user experience, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way. What will I get of this session? * A sense of where user experience is headed * Knowledge of how context impacts the user experience * An understanding of how new technologies are changing both context and user experience Who should attend? * User experience professionals * Marketing executives and managers * Online community managers * Web designers and web developers * Others who want to learn about user experience design About Nick Finck Nick is a user experience professional who has dabbled in the web for over a decade. He specializes in information architecture, interaction design, usability and user research. Nick has created web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross / Blue Shield, Cisco, CitiGroup, FDIC, Harpo, HP, IBM, Microsoft, PBS, Peet’s Coffee, University of Denver, and others. He lives and plays in Seattle, Washington, where he’s the Principal and Director of User Experience at Blue Flavor, a web design company that focuses on creating web experiences.

1. User Experience Utopia
Nick Finck, February 25, 2010
Atlanta Web Design Group

2. #awdg
Use this when you comment on Twitter about this talk
Atlanta Web Design Group

3. ?
Who the f#@k is this
dude?

4. Nick Finck
Principal & Director of User Experience
‣ Over 15 years of experience working in the web field
‣ Has worked with Adobe, Boeing, CBS, Cisco, CitiGroup,
Comcast, FDIC, HP, IBM, & Microsoft
‣ Co-organized and curated more than 10 national &
international web conferences & events
‣ Judged the Webby’s & several other web awards
‣ BlueFlavor.com
‣ Former publisher of Digital Web Magazine
‣ NickFinck.com
‣ Expertise in information architecture, interaction design,
& usability

5. ?
What makes a good
user experience?

6. Facets of User Experience
Peter Morville, Semantic Studios, June 21st, 2004

7. Usable
WellsFargo.com WaMu.com

8. Findable
Wikipedia.org search Target.com help search

9. Credible
BestBuy.com Frys.com

10. Accessible
Safeway.com Costco.com
$6 Million loss
Target Settles Accessibility Lawsuit for $6 Million

11. Desirable
Apple Google
iPhone Android
14.4% of SmartPhone 3.9% of SmartPhone
Market Share Market Share
54% of SmartPhone 27% of SmartPhone
Web Traffic Web Traffic
83/100 customer sat 77/100 customer sat
Gartner, February 23rd, 2010
CFI Group, September 30th, 2009

12. Useful
CrumplerBags.com

13. Useful
Timbuk2.com

14. Valuable
Macys.com
$300 Million
increase in
sales
Zappos.com
Jared Spool, UIE, The $300 Million Button, January 14th 2009.

15. ?
Where are we headed?

16. Interface & Devices
Innovation

19. Device Independent
97bottles.com yelp.com
website website
iPhone website Mobile website iPhone App

21. Innovation
Pedometer Nike+

28. Photos courtesy of Yanko Design. Designs by Fiona McAndrew & Conor Fallon

29. Augmented Reality with Location Based Services

30. Augmented Reality with Visual Recognition

32. Nintendo Wii

33. Microsoft’s Project Natal

34. Microsoft Surface

35. Oblong's g-speak
Spatial Operating Environment

36. Sixth Sense
Wearable Gestural Interface

38. ?
What milestones
must we pass?

39. We need to fail more

40. Failure is not falling down,
failure is not getting up.

41. !
Michael Jordan failed to make
his varsity basketball team
Albert Einstein's teacher
described him as "mentally slow"
Walt Disney went bankrupt
several times

42. Coming together

43. It is not about us, it is
about the users!

44. Photo by Dirk Borchers
http://www.flickr.com/photos/dirkborchers/495659224/

45. Photo by Jenny Morros
http://www.flickr.com/photos/13799732@N08/1411680967/

46. Photo by Rion Nakaya
http://www.flickr.com/photos/rion/47437262/

47. Building a future

48. Education
The Information Architecture Institute

49. Mentor program

50. ...and Books!

51. Thank you!
Remember, comment on twitter with #awdg

52. ?
Questions?

53. User Experience Utopia
Nick Finck, February 25, 2010
nick@blueflavor.com
Blue Flavor - http://blueflavor.com
Personal - http://nickfinck.com
Atlanta Web Design Group