Hack Humanity December 2013

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Hack Humanity December 2013

  1. 1. Nick Smith nick@geckoboard.com @nickwsmith The scary bit #
  2. 2. Growth Hacker
  3. 3. thnx state farm http://www.flickr.com/photos/40567541@N08/8476682346 nick@geckoboard.com | @nickwsmith #
  4. 4. Bruce OR Probe? thnx http://www.joearrigo.com/2013/02/20/asteroids-of-extinction/ Explosions, one shot, no backup Low-power engine, small nudges = big win, time to adapt nick@geckoboard.com | @nickwsmith #
  5. 5. Growth Hacking = nudging your product away from a fiery death (early on at least) nick@geckoboard.com | @nickwsmith #
  6. 6. Growth Hacking = nudging your product away from a fiery death (early on at least) Systematically experimenting with: user flows value propositions design process marketing channels UX partnerships psychology copy SEO sales/onboarding Goals: Find nudges that can move you closer to objectives Understand the systems that help your customers unlock value Distribution nick@geckoboard.com | @nickwsmith #
  7. 7. Understand the systems that help your customers unlock value Find nudges that can move you closer to objectives Data Test Distribution Hustle nick@geckoboard.com | @nickwsmith #
  8. 8. Understand the systems that help your customers unlock value Find nudges that can move you closer to objectives Data Test Distribution Hustle nick@geckoboard.com | @nickwsmith #
  9. 9. Understand the systems that help your unlock value Find nudges that can move you closer to objectives Data Test Distribution Hustle nick@geckoboard.com | @nickwsmith #
  10. 10. Understand the systems that help your unlock value Find nudges that can move you closer to objectives Data Test IOU Distribution Hustle ??? nick@geckoboard.com | @nickwsmith #
  11. 11. Focus! Find key customer activity follow signup payment Measure everything, monitor what you can change Make decisions Beware: vanity metrics nick@geckoboard.com | @nickwsmith #
  12. 12. Mission: first 100 customers MVP Identify key Identify user action channels Test Evaluate, Learn, Act nick@geckoboard.com | @nickwsmith #
  13. 13. Resources The Definitive Guide to Growth Hacking Growhack: Places to find your first 1000 users Quora: Growth Hacking What is a Growth Hacker? Segment.io Academy nick@geckoboard.com | @nickwsmith #
  14. 14. Good luck! 25% off any plan with coupon code hh2013 www.geckoboard.com nick@geckoboard.com | @nickwsmith #

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