New Communication Tools

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A presentation that I gave to the Wayne State University presidents cabinet about new communication tools and how we are using them at the university.

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New Communication Tools

  1. 1. New Communication Tools Nick DeNardis Associate Director of Web Communications mac.wayne.edu January, 15, 2009
  2. 2. Overview • Not just about talking at consumers • Give consumers a reason to participate • Listening to and joining the conversation • Resisting the temptation to sell, sell, sell • Don't control, let it go • Embrace experimentation • Patience mac.wayne.edu January, 15, 2009
  3. 3. Don't just talk at consumers • Work with them throughout the marketing process • Its about caring to know your current and prospective students • Its about wanting your current and prospective students to know you • Participation mac.wayne.edu January, 15, 2009
  4. 4. Degrees of Participation • Observing • Searching 3.Conversing • Connecting • Creating 6.Controlling mac.wayne.edu January, 15, 2009
  5. 5. Give consumers a reason to participate • Putting up a splash page is not enough • Pushing out news updates (or sports) is not enough • Every community takes nurturing • Content must add value mac.wayne.edu January, 15, 2009
  6. 6. The conversation is not on your pages • Facebook (600,000 new sign ups per day) • Twitter (Growth Chart) • LinkedIn • Social Media Firehose (Link) • Listen in, you might be surprised, people don’t hold back. This is THEIR platform. mac.wayne.edu January, 15, 2009
  7. 7. Trust is what you are selling • Transparency is key • When asked who is the one behind the mask, we tell them. • Word spreads fast. Very Fast. mac.wayne.edu January, 15, 2009
  8. 8. Don’t control, let it go The story of http://twitter.com/waynestateuniv mac.wayne.edu January, 15, 2009
  9. 9. Embrace experimentation • No “right” or “wrong” way • If anyone claims to have figured it out they are wrong • It’s about keeping a head of the pack • Every day there is a new tool • Remember Facebook at one time had less than 1000 users. mac.wayne.edu January, 15, 2009
  10. 10. Patience • Not every effort is going to result in a huge amount of success, you cannot expect it • Every effort does build momentum • Success will come in time mac.wayne.edu January, 15, 2009
  11. 11. What we learned • Listen in • Talk and respond to customers • Content is king, always give value • Let real users add real content • Experiment • Did I mention the only cost for all of this has been time? mac.wayne.edu January, 15, 2009
  12. 12. Sites • http://twitter.com/waynestate • http://twitter.com/wordwarriors • http://www.facebook.com/pages/Detroit-MI/Wayne-State-University/25794202967 • http://wcs.wayne.edu/blog/ • http://digg.com/ • http://www.youtube.com/user/WayneStateUniversity • http://delicious.com/waynestate • http://flickr.com/photos/waynestateuniversity • http://friendfeed.com/waynestate mac.wayne.edu January, 15, 2009

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