Moneymakingtechniques

455 views

Published on

test

Published in: Technology, Sports
  • Be the first to comment

  • Be the first to like this

Moneymakingtechniques

  1. 1. The Money MakingTechniquesEvery Start-upshould know.@boardofinno by @nickdemeyboardofinnovation.comcc flickr zizzy
  2. 2. In this slide deck17Techniques36+Examples
  3. 3. We help corporatesinnovate like startups.www.boardofinnovation.com@boardofinnoTraining.Bootcamps....@nickdemeyEnjoy the presentation!All feedback is welcome.
  4. 4. The #1 questioninnovators ask us:
  5. 5. “What revenue model should I use?”= the wrong question to ask.“Why will people pay me?”= the right question.
  6. 6. First understand why peopleput their money on the table.
  7. 7. First understand why peopleput their money on the table.Only then explore how you cancapture that value with astrong business model.
  8. 8. . Like a Boss. Be part of a Mob. Mystery & Thrills. “I own this Sh*t”. Collection Completion. Keeping secrets. Harder, better, Faster!. the VIP-treatment. Push the buttons. Just like me. Serve me. The clock is ticking. Reduce guilt/ fairness. Mine is bigger. Show me the numbers. Call me maybe?. Fear of missing outWhat is missing?tip us @boardofinno or @nickdemey17 Why people pullout their wallet:reasons
  9. 9. People want to look professional.cc flickr Thompson CLet’s start with thefirst techniqueLike a Boss
  10. 10. People want to look professional.Example: Chocolat AppIf you don’t pay $49 thefont of this Mac text editorwill change to Comic Sans.The horror.Know a better example? - tip us @boardofinno or @nickdemey
  11. 11. People want to look professional.Example: Windows VistaYou don’t want to be that manager/sales lady/... whoopens up “Home Basic” in a meeting, right?vsKnow a better example? - tip us @boardofinno or @nickdemey
  12. 12. People want to look professional.Example: Slideshare.netThe only reason why wepay Slideshare $190/yearis that our decks wouldn’tlook like this...ADSKnow a better example? - tip us @boardofinno or @nickdemey
  13. 13. People want to look professional.Example: Slideshare.netThe only reason why wepay Slideshare $190/yearis that our decks wouldn’tlook like this...< but like this.Know a better example? - tip us @boardofinno or @nickdemey
  14. 14. People want to look professional.Example: Flickr.comSome people pay $25/yjust to have the PRO badge.and so on...you get the message.Know a better example? - tip us @boardofinno or @nickdemey
  15. 15. People want to belong to a group, something bigger.cc flickr Natural-HeartBe part of a Mob
  16. 16. People want to belong to a group, something bigger.Example:Founderscard.comA €495 membership to getaccess to exclusive perksfor entrepreneurs.You have to knowsomeone (referral code) toget access. #smartKnow a better example? - tip us @boardofinno or @nickdemey
  17. 17. People want to belong to a group, something bigger.Example: App.netWould you pay to useTwitter? Some do! App.netoffers a paid alternative.But on twitter you’re auser, here you’re amember, starting at $5/m.You share a common goal:open ad-free social networkKnow a better example? - tip us @boardofinno or @nickdemey
  18. 18. People want to belong to a group, something bigger.Example: Kickstarter.comYou’re not a user, memberbut a backer on kickstarter.You pay (donate) money tobecome part of amovement.For some the actualproduct is optional. Beingpart of the process is moreimportant.Know a better example? - tip us @boardofinno or @nickdemey
  19. 19. More inspiration & tips?Download all slides as PDF@boardofinno @nickdemeyPDF
  20. 20. To experience and discover new thingscc flickr dominiquebMystery & Thrills
  21. 21. To experience and discover new thingsc - yanidel.comExample: Zynga FarmvilleWhat’s in the box? Todiscover the contentsgamers couldspam 10 friends orpay 20 Farm Coins($10 = 55 Farm coins)This is one of the mostlucrative ‘gambling’techniques used in Free-to-play games these days.Know a better example? - tip us @boardofinno or @nickdemey
  22. 22. To experience and discover new thingsExample: Carrot Todo appThis paid iOS app ($0.99)has an attitude. It mightget mad at you, tease you,and so on...Very smart tactic todifferentiate the app fromthe thousands of otherTodo apps.Many in-app purchases areavailable.Know a better example? - tip us @boardofinno or @nickdemey
  23. 23. People hate to lose things.“I own this Sh*t”
  24. 24. People hate to lose things.Example: Pinboard.inYahoo decide to closedown the free serviceDelicious.Pinboard quickly launcheda paid alternative to saveyour bookmarks.10$ - one time feeKnow a better example? - tip us @boardofinno or @nickdemey
  25. 25. Example: Gmail.comWhen Gmail is full, youdon’t won’t to sort outthousands of mails to seewhat can be deleted. Youjust pay.Starting at 5$/y for 20GigPeople hate to lose things.Know a better example? - tip us @boardofinno or @nickdemey
  26. 26. cc flickr alexnakoPeople love to complete a set when possibleCollection Completion
  27. 27. cc flickr Natural-HeartPeople love to complete a set when possibleExample: Fontshop.comYou might have enoughwith 3 fonts version. (italic,bold,...) but when there are16 variations in total somepeople will just buy them all.Just to be sure and for thesake of completeness.Know a better example? - tip us @boardofinno or @nickdemey
  28. 28. cc flickr Natural-HeartPeople love to complete a set when possibleKnow a better example? - tip us @boardofinno or @nickdemeyExample: Humble BundleThe pay-what-you-wantmodel is already smart butin order to have all 9games, the full package,you have to pay more thanaverage.An easy nudge to put moremoney on the table.
  29. 29. cc flickr verbeeldingskr8Able to control privacyKeeping secrets
  30. 30. cc flickr verbeeldingskr8Able to control privacyExample: Livestream.comRemove your videos fromthe public stream or theability to set a passwordare Premium features.$333/month.Know a better example? - tip us @boardofinno or @nickdemey
  31. 31. cc flickr verbeeldingskr8Able to control privacyExample: Godaddy.comCheap domain names arenice but if you want tokeep your registration infoprivate you pay extra ontop.$9.90/y (without discount)Know a better example? - tip us @boardofinno or @nickdemey
  32. 32. To speed things upcc flickr scubabrett22Harder, better, Faster!
  33. 33. To speed things upcc flickr scubabrett22Example: Rapidshare.comThis file sharing serviceslimits the download speedof free users. Paralleldownloads are also onlyavailable for paid users.€8.33/mKnow a better example? - tip us @boardofinno or @nickdemey
  34. 34. To speed things upcc flickr scubabrett22Example: EvernoteThe files stored byPremium members areprocessed faster than freemembers.For €40/year people cango Premium.Know a better example? - tip us @boardofinno or @nickdemey
  35. 35. Let people be first/ focus on exclusivitycc flickr dcmetrobloggerKnow a better example? - tip us @boardofinno or @nickdemeythe VIP-treatment
  36. 36. Let people be first/ focus on exclusivityExample: SteamSome gamers pay to playunfinished games solelyfor the right to experiencethe game first.Do note: It’s not a pre-sale.Know a better example? - tip us @boardofinno or @nickdemey
  37. 37. Let people be first/ focus on exclusivityExample: Plex Media AppA subscription on the plexpass (starting €3.99/m)gives users early access tonew features.To iOS app itself costsalready $4.99.Know a better example? - tip us @boardofinno or @nickdemey
  38. 38. Give users the right to tweak/ controlPush the buttons
  39. 39. Give users the right to tweak/ controlExample: Yammer.comIn order to manage a largeuser base or to changespecific settings manyservices provide premiumpaid features for admins.Yammer: 3$/user/month
  40. 40. Give users the right to tweak/ controlExample: Appmakr.comThis app iphone builderoffers Premium users theability to add custom linesof codes and to tweak theHTML.$79/app/month
  41. 41. . Like a Boss. Be part of a Mob. Mystery & Thrills. “I own this Sh*t”. Collection Completion. Keeping secrets. Harder, better, Faster!. the VIP-treatment. Push the buttons. Just like me. Serve me. The clock is ticking. Reduce guilt/ fairness. Mine is bigger. Show me the numbers. Call me maybe?. Fear of missing outWhat is missing?tip us @boardofinno or @nickdemey17You are halfway!reasons
  42. 42. Let user personalize their experienceJust like me
  43. 43. Let user personalize their experienceExample: Wetransfer.comThis file transfer serviceoffers numerous optionsto personalize thebranding & experience.Know a better example? - tip us @boardofinno or @nickdemey
  44. 44. Let user personalize their experienceExample: Windows 7As a bad example,Windows 7 Starter edition(the cheapest version)didn’t allow customers tochange the desktopbackground.A bad decision that createda lot of frustration.Know a better example? - tip us @boardofinno or @nickdemey
  45. 45. People will always pay for convenienceServe me
  46. 46. People will always pay for convenienceExample: Shoeboxed.comThis app takes away thehassle to keep track ofreceipts & expenses. Youtake a picture, thescanning services does therest.Starting at $9.95/mKnow a better example? - tip us @boardofinno or @nickdemey
  47. 47. People will always pay for convenienceExample: useSold.comA newcomer in the field ofe-commerce. Just take aphoto of an item you wantto sell. They do the rest(from price setting toshipment).They take a (secret)margin on top of yourpayout.Know a better example? - tip us @boardofinno or @nickdemey
  48. 48. Add enough time pressureThe clock is ticking
  49. 49. Add enough time pressureExample:Business Model HubThe faster you joined thisonline writing communitythe lower entry ticket was.The fee started at $24 androse gradually to $243.Know a better example? - tip us @boardofinno or @nickdemey
  50. 50. Add enough time pressureExample: iBood.comOne of the easiest tricks ofthe book. Deals orofferings that are limitedin time. iBood has 1 offeravailable per day.Take it or leave it.Know a better example? - tip us @boardofinno or @nickdemey
  51. 51. People want to limit negative feelings.Reduce guilt/ fairness
  52. 52. People want to limit negative feelings.cc flickr kensteinExample: Godaddy.comWhen buying domainnames (or other impulsiveproducts) people mightfeel guilty. To reduce this‘negative‘ feeling you couldlink your product tocharity.The “round up” approach is anice way to tackle this.
  53. 53. People want to limit negative feelings.cc flickr kensteinExample: iTunesMany people still buymusic because it “feelsright”. They don’t think it’sfair to download music viatorrents.For some products it helps toemphasize that “you did theright thing.”
  54. 54. cc flickr gioxxswallSome (men) like to brag or show off.Mine is bigger
  55. 55. cc flickr gioxxswallSome (men) like to brag or show off.Example: I am Rich appRemember this extremecase? Several peopleactually paid $999.99 tohave an app that doesnothing more thanshowing a red diamond,just to show off.
  56. 56. cc flickr gioxxswallSome (men) like to brag or show off.Example: ARGirlThere should be an appcategory: “show off atparties”. Many small paidapps have only one goal.Trying to impress friendswith the next (paid)gimmick.
  57. 57. People like to get insightscc flickr seenoevilShow me the numbers
  58. 58. People like to get insightsExample: Polar appWhile this health trackingapp is free you have to payto have a betterunderstanding of thefigures.$5 for 5min status check.Know a better example? - tip us @boardofinno or @nickdemey
  59. 59. People like to get insightsExample: Runkeeper EliteYou can track yourworkouts with Runkeeperbut to get detailed insightsin your performance youhave to upgrade.$19,99/yearKnow a better example? - tip us @boardofinno or @nickdemey
  60. 60. Let people communicate/ connectcc flickr nnovaCall me maybe?
  61. 61. Let people communicate/ connectExample: SinglesAroundMeThis app scans yourneighborhood for matches.But the number of messagesyou can send is limited.Paid in-app upgrades areavailable to continue theconversation.Up to $19.99 per package.
  62. 62. Let people communicate/ connectExample: Facebook.comFacebook is experimentingwith paid conversations (ifyou want to messagestrangers).$1 to reach the inbox
  63. 63. People want to get notifiedc - yanidel.comFear of missing out
  64. 64. People want to get notifiedc - yanidel.comExample: unfollowed.meWould you pay $4.99 toget notified when peopleunfollow you on twitter?This paid service believesyou will!Know a better example? - tip us @boardofinno or @nickdemey
  65. 65. People want to get notifiedc - yanidel.comExample: Netvibes.comThis social mediamonitoring services haspremium alert features toget notifications & alerts.The service ain’t cheap:$499/monthKnow a better example? - tip us @boardofinno or @nickdemey
  66. 66. People want to get notifiedc - yanidel.comExample: TomTom GPSAn expensive in-apppurchase of €29.90 tohave access to 1 year oftraffic alerts.This update is the #1 paidfeature for this app (on topof the 1 time €89.99 fee toinstall the car nav app).Know a better example? - tip us @boardofinno or @nickdemey
  67. 67. 17TechniquesSmart digital revenuemodels combine aselection of these
  68. 68. CollectionCompletionPeople havecontrol.DoingGoodThrill towin.Public list,to brag.Example!TimePressure
  69. 69. Go!It’s up to you!
  70. 70. www.boardofinnovation.com@boardofinno @nickdemeywww.boardofinnovation.com/trainingWe give training to corporates onBusiness Model Innovation& Intrapreneurship

×