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Mojiva Why Were Here Narrative Sales Eu June 2011

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Mojiva Why Were Here Narrative Sales Eu June 2011

  1. 1. Introducing<br />
  2. 2. Why We’re Here<br />Mojiva’s mission…<br />
  3. 3. Campaign Effectiveness Brand Metric Deltas<br />Mobile vs. Online<br />November 2007 – December 2009<br />20%<br />15%<br />10%<br />5%<br />0%<br />Mobile Norms<br />Online Norms<br />15%<br />14%<br />12%<br />10%<br />9%<br />9%<br />6%<br />Message Association<br />Unaided Awareness<br />Aided Awareness<br />Ad Awareness<br />Brand Favorability<br />Purchase Intent<br />Mobile vs. Web:<br />What’s The Difference?<br />Delta: Exposed - Control<br />
  4. 4. +12%<br />35,000<br />+115%<br />30,000<br />+951%<br />-2%<br />+65%<br />25,000<br />+34%<br />20,000<br />Users (000)<br />15,000<br />Dec-2009 Dec-2010<br />Note: The total audience for comScore mobiLens includes persons age 13+.<br />10,000<br />5,000<br />0<br />Google<br />Apple<br />RIM<br />Symbian<br />Microsoft<br />Palm<br />EU5 Smartphone Use 2010<br />Year-over-Year Change in EU5 Smartphone OS Users (in 000)Source: comScore MobiLens, Dec-2010 vs. Dec-2009 (3 Month Average)<br />Source: comScore MobiLens Dec 2010 vs Dec 2009<br />
  5. 5. We’ve Got Your Audience<br />More than 565.2MM unique users globally.* <br />Flexible targeting.<br />Precise reporting and analytics.<br />* Based on internal Mojiva data from May 2011, global<br />
  6. 6. We’ve Got Your Audience<br />Targeting<br />
  7. 7. We’ve Got Your Audience<br />Big Brands Work With Us<br />Brand Advertisers<br />Publisher Snapshot<br />Source: BIA/Kelsey<br />
  8. 8. 98.4<br />You’re in Good Company<br />94.0<br />90.2<br />Enhanced Reporting Capabilities<br />86.6<br />77.9<br />• Track campaign performance in real-time<br />• Gain insight intocampaign delivery <br />• Achieve high CTRs and conversions with optimization<br />• Detailed conversion tracking<br />• <br />Source: BIA/Kelsey<br />
  9. 9. 98.4<br />You’re in Good Company<br />94.0<br />90.2<br />86.6<br />77.9<br />• <br />Source: BIA/Kelsey<br />
  10. 10. 98.4<br />You’re in Good Company<br />94.0<br />90.2<br />See Mobile Rich Media in Action<br />86.6<br />mojivamca.com<br />77.9<br />Source: BIA/Kelsey<br />
  11. 11. 98.4<br />You’re in Good Company<br />94.0<br />90.2<br />Rich Media Creative Opportunities<br />86.6<br />77.9<br />Expandable<br />Execution by: Celtra<br />Tap-to-watch<br />Execution by: Celtra <br />Source: BIA/Kelsey<br />
  12. 12. You’re in Good Company<br />98.4<br />94.0<br />90.2<br />Rich Media Creative Opportunities<br />86.6<br />77.9<br />Interstitial<br />Execution by: Celtra<br />Tap-to-watch<br />Execution by: Phluant<br />Tap-to-gallery<br />Execution by: Celtra<br />Source: BIA/Kelsey<br />
  13. 13. 98.4<br />94.0<br />90.2<br />86.6<br />Thank You!<br />77.9<br />If you have any questions, <br />please don’t hesitate to contact:<br />Name<br />Title<br />Email <br />Cell<br />Source: BIA/Kelsey<br />

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