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Branding for garments


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Branding for garments

  2. 2. <ul><li>This presentations covers the following: </li></ul><ul><li>Swing tickets </li></ul><ul><li>Back neck labels & size pips </li></ul><ul><li>Branding & promotional material for online retailers </li></ul>BRANDING FOR GARMENTS
  3. 3. SWING TICKET <ul><li>Shape and size of swing ticket </li></ul><ul><li>Fabric, texture etc of swing ticket base </li></ul><ul><li>Applications that can be added to swing ticket eg Spot UV varnish which gives a ’glossy’ effect </li></ul><ul><li>Beads, sequins, ribbon etc can be eye catching </li></ul><ul><li>Ways of attaching swing ticket to garment – cord, satin ribbon etc </li></ul><ul><li>The back of the swing ticket is as important as the front – most swing tickets are double sided. The back of the ticket is usually where extra information and the barcode is attached </li></ul>When designing a swing ticket for a garment you need to consider the following:
  4. 4. SWING TICKET It is important to consider the front & back of the swing ticket when designing Front Back
  5. 5. SWING TICKET <ul><li>Swing tickets come in a variety of base qualities from card to fabric </li></ul><ul><li>Card weight/thickness for swing tickets is measured in gsm – the higher the gsm the thicker the card quality </li></ul><ul><li>Card can be matt finished, textured, glossy – or a combination of the above </li></ul><ul><li>Some swing tickets are fabric based – or include some elements of fabric </li></ul><ul><li>Using fabric can add value to a swing ticket and create the illusion that the brand/garment is more expensive </li></ul><ul><li>Fabric swing tickets are normally used in womenswear brands/retailers </li></ul>Base quality of your swing ticket Card Metal Example of swing ticket bases
  6. 6. SWING TICKET Example of swing ticket bases Metal Canvas Card & fabric Rubber
  7. 7. SWING TICKET <ul><li>A swing ticket can be any size or shape </li></ul><ul><li>However larger and less standard shapes cost more to produce </li></ul><ul><li>An oblong shaped swing ticket is cheap to produce – on the opposite end of the scale a unique shape will need specific cutting equipment & more ‘man power’ to produce – therefore will cost a lot more </li></ul><ul><li>You will need to take the above into consideration while designing your swing ticket for a specific retailer or brand </li></ul>Shape & size of swing ticket
  8. 8. SWING TICKET <ul><li>There are many applications that can be added to a swing ticket – depending on the base fabric/quality of the ticket </li></ul><ul><li>Spot UV varnish is a varnish that is applied to areas of the swing ticket to give a ‘glossy’ effect – this adds value to a swing ticket </li></ul><ul><li>Embossing – areas such as text can be embossed – this adds depth to a swing ticket – this is a technique applied usually to a matt card </li></ul><ul><li>Cut out sections </li></ul><ul><li>Fabric swing tickets lend themselves to applications such as diamante/studs/embroidery/sequins etc which can add drama/glamour to a garment </li></ul><ul><li>Eyelets – these can be plastic or metal </li></ul><ul><li>However it is to be noted that the more applications applied can increase the cost of the swing ticket and must be considered </li></ul>Applications added to swing ticket Spot UV Varnish Die Cut sections
  9. 9. SWING TICKET Applications added to swing ticket Embossing Charms can be added
  10. 10. SWING TICKET <ul><li>There are several options when attaching a ticket to a garment </li></ul><ul><li>The swing ticket is usually attached through the size pip/back neck label </li></ul><ul><li>The most commonly used are cords or ribbons depending on the gender of the garment that it is for </li></ul>Attaching a swing ticket to a garment
  11. 11. <ul><li>Other things to consider when designing a swing ticket : </li></ul><ul><li>Does the swing ticket reflect the garments/range/brand – does it convey the brand ethos? </li></ul><ul><li>Does it include brand logos/colours etc? </li></ul><ul><li>Will the swing ticket stand out on the garment & does it look attractive? </li></ul><ul><li>Does it give out the image you want it to? </li></ul><ul><li>Does it reflect the correct market level? </li></ul>SWING TICKET
  12. 12. <ul><li>Back neck labels are just as important as swing tickets in conveying the brand/retailers image </li></ul><ul><li>They should encompass the brand/retailers logo </li></ul><ul><li>Back neck labels are usually woven </li></ul><ul><li>Size pips are important as they are looped so that </li></ul><ul><li>Swing tickets can be attached through them </li></ul>BACK NECK LABEL & SIZE PIPS Woven back neck labels & size pips should be designed at the same time as the swing ticket to maintain a strong brand image
  13. 13. BRANDING FOR ONLINE RETAILERS <ul><li>Online retailers face different branding challenges to high retailers & have to consider the following: </li></ul><ul><li>Packing of product – how will the garments be packaged to be sent out to the customer – making them look presentable is import </li></ul><ul><li>Will the garments be sent out in a poly bag? Wrapped in tissue? Or in a bag or a box? This will of course depend on the quality of the garments and online retailer </li></ul><ul><li>Will the invoice/receipt be dropped in the box – or will it be placed in side a receipt holder? </li></ul>
  16. 16. <ul><li>Could you send out a bag for life/canvas shopper out with orders?– if the customer uses the bag this is free advertising for the brand/retailer </li></ul><ul><li>Could you send out a mini brochure or magazine/mini look book which tell the customer about future ranges/garments etc that will be online in the months to come? </li></ul>BRANDING FOR ONLINE RETAILERS Receipt holder Re-usable canvas bag Promotional brochure Mini look book attached to swing ticket
  17. 17. BRANDING FOR ONLINE RETAILERS <ul><li>As an online retailer you need to maximise the potential of forward orders by thinking about forms of promotions </li></ul><ul><li>This is an ideal opportunity to secure future orders with the customer – so it is important that you ensure the following: </li></ul><ul><li>GARMENT LOOKS GOOD – HIGH QUALITY </li></ul><ul><li>BRANDING LOOKS GOOD & REFLECTS BRAND/RETAILER </li></ul><ul><li>GARMENTS ARE PACKAGED WELL & LOOK GOOD WHEN RECEIVED BY THE CUTOMER </li></ul><ul><li>ANY PROMOTIONAL MATERIAL SENT OUT WITH THE ORDER, - RECEIPT HOLDERS/MAGAZINES/POSTCARDS ETC LOOK PROFESSIONAL </li></ul><ul><li>USE THE OPPORTUNITY TO ENCOURAGE THE CUSTOMER TO RE-VISIT THE WEBSITE & MAKE FUTURE PURCHASES </li></ul>In conclusion: