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a Korean Perspective… presented by Nick Sims
<ul><li>Syracuse University – Whitman MBA </li></ul><ul><li>Korean Culture </li></ul><ul><li>Company Perspectives </li></u...
Syracuse University – Whitman MBA <ul><li>Executive MBA Program </li></ul><ul><li>3 Residencies in Syracuse, New York </li...
Syracuse University – Whitman MBA
Syracuse University – Whitman MBA
South Korea – Quick Facts <ul><li>4 th  largest economy in Asia </li></ul><ul><li>Technically still at war </li></ul><ul><...
S. Korean Culture
S. Korean Culture
Life in Seoul
Public Art
Korean Folk Village
Korean Folk Village
S. Korean Culture Fashionable Secretive, Inclusive Group Cohesion Progressive Feisty Artistic Friendly Learning English Re...
Company Perspectives - Samsung <ul><li>Most management is Korean </li></ul><ul><li>Militant top down culture </li></ul><ul...
Company Perspectives - Samsung
Company Perspectives - Hyundai <ul><li>Focus on small cars and grow </li></ul><ul><li>Expand internationally with demand <...
Company Perspectives - Hyundai W. Europe China India S. America Asia Pacific Mid. East * Korea and Japan, excluded due to ...
Company Perspectives - Hyundai Picks (2008) Chosen as the top pick in two Categories 2009 North American Car of the Year C...
Company Perspectives - Hyundai High quality standards Global 24/7 Quality center Strict parts inspection R&D Parts Supply ...
Company Perspectives – KT/KTF <ul><li>Infrastructure investments key to success </li></ul><ul><li>Video Call through SHOW ...
MegaTV
KT Wibro / Samsung Devices Live Traffic Conditions
Company Perspectives – KT/KTF Number of  Subscribers (Penetration rate) SK Telecom  starts  operation ‘ Shinsegi’ started ...
Multi-Channel Marketing <ul><li>Seamless experience from </li></ul><ul><ul><li>Store </li></ul></ul><ul><ul><li>Web </li><...
Company Perspectives – Songdo City <ul><li>IFEZ – Incheon Free Economic Zone </li></ul><ul><li>U-City technologies; RFIC/U...
Hosted by Gale International
 
Personal Insights <ul><li>Culture for innovation throughout company </li></ul><ul><li>Apply pressure for innovation and en...
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Managing Innovation South Korean Perspective [Public]

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Managing Innovation South Korean Perspective [Public]

  1. 1. a Korean Perspective… presented by Nick Sims
  2. 2. <ul><li>Syracuse University – Whitman MBA </li></ul><ul><li>Korean Culture </li></ul><ul><li>Company Perspectives </li></ul><ul><li>Multi-Channel Marketing </li></ul><ul><li>Personal Insights </li></ul>
  3. 3. Syracuse University – Whitman MBA <ul><li>Executive MBA Program </li></ul><ul><li>3 Residencies in Syracuse, New York </li></ul><ul><li>Optional International Residencies </li></ul><ul><li>Flexible, Global Perspective </li></ul><ul><li>#1 in Entrepreneurship </li></ul><ul><li>Lloyds in London, England – Designing High Performance Organizations </li></ul><ul><li>Graduate May 2009 </li></ul>
  4. 4. Syracuse University – Whitman MBA
  5. 5. Syracuse University – Whitman MBA
  6. 6. South Korea – Quick Facts <ul><li>4 th largest economy in Asia </li></ul><ul><li>Technically still at war </li></ul><ul><li>6 th largest # of active troops </li></ul><ul><li>9 th largest air force </li></ul><ul><li>2 nd largest growing economy </li></ul><ul><li>Reputation as Asian Tiger </li></ul><ul><li>Smallest territory for natural resources </li></ul><ul><li>High-Technology superpower </li></ul><ul><li>World leader in robotics </li></ul><ul><li>Most connected information society </li></ul>THE BASICS Name: Republic of Korea Population: 48,422,600 Capital City: Seoul (20.5 mil) Languages: Korean, English Official Currency: South Korean Won Religions: No Affiliation (46%), Christian (26%), Buddist (26%) Landforms: Hilly and Mountainous
  7. 7. S. Korean Culture
  8. 8. S. Korean Culture
  9. 9. Life in Seoul
  10. 10. Public Art
  11. 11. Korean Folk Village
  12. 12. Korean Folk Village
  13. 13. S. Korean Culture Fashionable Secretive, Inclusive Group Cohesion Progressive Feisty Artistic Friendly Learning English Respect for Elders Aggressive First Mover Family vs. Individual Male Dominated Smart Defensive Helpful Seoul Never Sleeps Threatened Electronics Luxury vs. Poor Theatrical Confident City Dwellers Drinking Mobile Phones
  14. 14. Company Perspectives - Samsung <ul><li>Most management is Korean </li></ul><ul><li>Militant top down culture </li></ul><ul><li>Education not considered much for </li></ul><ul><li>promotion </li></ul><ul><li>Limits US product exposure </li></ul><ul><li>Markets wide range of products in Korea </li></ul><ul><ul><li>Washing Machines, Air Conditioners, Fridges, </li></ul></ul><ul><ul><li>Computers, Phones, Cars, Clothing, Ships </li></ul></ul><ul><ul><li>Medical, Securities, Glass, Petrochemicals </li></ul></ul><ul><ul><li>Electronics, Sports, Hospitality, Entertainment </li></ul></ul><ul><li>The GE of Korea </li></ul><ul><li>Private labels LCDs as XCanvas </li></ul><ul><li>Large deployments throughout the world </li></ul><ul><li>Competitive environment spurs innovation throughout </li></ul>
  15. 15. Company Perspectives - Samsung
  16. 16. Company Perspectives - Hyundai <ul><li>Focus on small cars and grow </li></ul><ul><li>Expand internationally with demand </li></ul><ul><li>Adapt to market trends (ex. India) </li></ul><ul><ul><li>Height for Turban, durability, Waterproof ECU </li></ul></ul><ul><li>Shift from to intense focus on quality </li></ul><ul><li>Goal to be #1 automobile manufacturer </li></ul>
  17. 17. Company Perspectives - Hyundai W. Europe China India S. America Asia Pacific Mid. East * Korea and Japan, excluded due to the dominance of domestic brand(90%) * Source : Global Insight Sales by region 2008 Demand Hyundai Japanese big 3 US big 3 European Major N. America E. Europe
  18. 18. Company Perspectives - Hyundai Picks (2008) Chosen as the top pick in two Categories 2009 North American Car of the Year Category Model Small Sedan Hyundai Elantra Midsized CUV Hyundai Santa Fe Pickup Truck Chevrolet Silverado Luxury Sedan Lexus LS460 Family Sedan Honda Accord Upscale Sedan Infiniti G35 Fun to Drive Mazda MX-5 Small SUV Toyota RAV4 Minivan Toyota Sienna Green Car Toyota Prius
  19. 19. Company Perspectives - Hyundai High quality standards Global 24/7 Quality center Strict parts inspection R&D Parts Supply Production Sales & A/S Quality check at Every phase Model launch after passing Quality test Double quality check Pre-production Test
  20. 20. Company Perspectives – KT/KTF <ul><li>Infrastructure investments key to success </li></ul><ul><li>Video Call through SHOW service </li></ul><ul><li>MegaTV penetration is growing quickly (IPTV) </li></ul><ul><li>Responds quickly to customer demand </li></ul><ul><li>Average South Korean changes phones every 6 months </li></ul>
  21. 21. MegaTV
  22. 22. KT Wibro / Samsung Devices Live Traffic Conditions
  23. 23. Company Perspectives – KT/KTF Number of Subscribers (Penetration rate) SK Telecom starts operation ‘ Shinsegi’ started services 3 PCS companies started service 1 mil (3%) 5 mil (12%) 43.5 mil (89%) Price Index 100 45 30 1 out of every 4 mobile phones used in the world is made in Korea. Samsung: World's top 2 LG: World's top 4 ’ 84 ’ 92 ’ 97 ’ 01 ’ 07.12
  24. 24. Multi-Channel Marketing <ul><li>Seamless experience from </li></ul><ul><ul><li>Store </li></ul></ul><ul><ul><li>Web </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Kiosk </li></ul></ul><ul><ul><li>IPTV </li></ul></ul><ul><li>Purchasing ability at every point </li></ul><ul><li>M-Commerce integrated into culture </li></ul><ul><li>Rent an AnyCall Samsung Mobile </li></ul><ul><ul><li>Can pay for taxi, purchase a soda, food, clothes, then finally subway; all securely </li></ul></ul>
  25. 25. Company Perspectives – Songdo City <ul><li>IFEZ – Incheon Free Economic Zone </li></ul><ul><li>U-City technologies; RFIC/USN, ITS/Telematics and intelligent building systems </li></ul><ul><li>1 st of three cities being built from the ground up </li></ul><ul><ul><li>Songdo Internation City, Yeongjong Airport City, Cheongna Leisure City </li></ul></ul><ul><li>Songdo Central Park </li></ul><ul><li>Incheon Tower – 2 nd Tallest Building in World </li></ul><ul><li>Northeast Asia Trade Tower </li></ul><ul><li>Aquarium </li></ul><ul><li>Robot city </li></ul><ul><li>Songdo Convensia – State of the Art Green Convention Center </li></ul><ul><li>Jack Nicklaus Golf Course of Korea </li></ul><ul><li>Paramount Movie Park </li></ul><ul><li>New Songdo City International School </li></ul>
  26. 26. Hosted by Gale International
  27. 28. Personal Insights <ul><li>Culture for innovation throughout company </li></ul><ul><li>Apply pressure for innovation and entrepreneurship </li></ul><ul><li>Encourage intelligent and competitive risk taking </li></ul><ul><li>Balance mechanistic vs. organic structures </li></ul><ul><li>Learn from failures and celebrate the learning </li></ul><ul><li>Global view of the world is important </li></ul><ul><li>Government innovation can spur business activity </li></ul><ul><li>Inspiration and leadership is same throughout the world </li></ul><ul><li>Be flexible, adaptable and progressive </li></ul><ul><li>Cultural Intelligence Quotient (CQ) the new IQ </li></ul>

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