Welcome to              Brockley CentralSouth East London’s biggest and most active hyperlocal                     communi...
A social media ecosystem of scale 4,000articles           2,500+ visits a          4600+ followers       1600+            ...
BC’s vital statistics     600,000                     3min, 33 secs                   2,114,000  Unique visitors          ...
Consistent growth
Top tens in 2012Traffic sources       Most read1. Google             1. Tradespeople2. Facebook           2. Brockley on t...
A sister forum to broaden debate                                        2991 discussions                                  ...
A combined daily reach of     11,000+With admittedly plenty of overlap between populations
Brockley Central demographicsSkews                                                              Young adultfemale         ...
Wider influenceContent aggregated on…   Regular name-checks on…                                DeptfordPart of a local blo...
Real-world impactLocal recruitment           El’s Kitchen gets its staff from BCNew customers                         Chin...
Advice            Post regularly and often Have a liberal comment policy, but kill spam    Be generous with links and attr...
Further reading Brockleycentral.blogspot.com    Southeastcentral.co.uk      @brockleycentral    About.me/Nick.Barron
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Brockley Central: A hyperlocal media case study

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Brockley Central: A hyperlocal media case study

  1. 1. Welcome to Brockley CentralSouth East London’s biggest and most active hyperlocal community February 7th, 2013 Brockleycentral.blogspot.com
  2. 2. A social media ecosystem of scale 4,000articles 2,500+ visits a 4600+ followers 1600+ 120+ day likes followersFounded SE4 Pop. 2007 65 25,000 Covering Brockley (SE4) and surrounding areas
  3. 3. BC’s vital statistics 600,000 3min, 33 secs 2,114,000 Unique visitors Av. visit time Total visits 24,206 104,000 4,540,000 Most daily visits Comments Total page views09.08.11 1 editorLdn riots 4 authors Traffic numbers via Google Analytics Jun 10, 2007 – Feb 6, 2013
  4. 4. Consistent growth
  5. 5. Top tens in 2012Traffic sources Most read1. Google 1. Tradespeople2. Facebook 2. Brockley on the Map3. Twitter 3. Classifieds4. Bing 4. Reviews5. Deptford Dame 5. Lewisham6. Crossfields 6. Flatshare7. Southeastcentral 7. Photos8. Se23 8. Aladdins Cave9. The Guardian 9. Recommended Places10. 853blog 10. Childcare
  6. 6. A sister forum to broaden debate 2991 discussions 13,286 messages 2180 members 600+ visits a day 1700+ followersFounded Local pop. 2011 700,000+ Covering Southwark, Lewisham and Greenwich
  7. 7. A combined daily reach of 11,000+With admittedly plenty of overlap between populations
  8. 8. Brockley Central demographicsSkews Young adultfemale bias A snapshot of 1600 Facebook followers in February 2013
  9. 9. Wider influenceContent aggregated on… Regular name-checks on… DeptfordPart of a local blog network New Cross Charlton Forest Hill
  10. 10. Real-world impactLocal recruitment El’s Kitchen gets its staff from BCNew customers Chinwag café within hours of first articleCouncil policy change High street improvements implementedImproved public discourse Council debate about recycling servicesReplenished volunteer groups50+ local groups helpedCampaign mobilisation The Rivoli Ballroom savedNew ideas Brockley Market tested with BCersFriendships 100+ at regular BC drinksFundraising Brockley MAX arts festivalNew residents Main research tool for newcomers“Thank you for highlighting the beginners Nordic Walking sessions on Brockley Central in early January! There has been a huge amount of interestsince, so much so that both Jan and Mar courses are fully booked and with waiting lists.”- Laura, Brockley Nordic Walking, February 5th, 2013
  11. 11. Advice Post regularly and often Have a liberal comment policy, but kill spam Be generous with links and attributions Embrace social media – Twitter especiallyBe fair to your subjects and your community Develop a sense of humour Write about small stuff as well as big Break stories
  12. 12. Further reading Brockleycentral.blogspot.com Southeastcentral.co.uk @brockleycentral About.me/Nick.Barron

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