Social media auto trader

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Social media auto trader

  1. 1. SOCIAL MEDIA A case study for
  2. 2. Yellow Pages Income Fund Trader Canada Trader Media Corp. 2006 TRADER CORPORATION
  3. 3. What’s the Problem
  4. 4. SOCIAL MEDIA IS
  5. 5. Expand Network and Interaction Growing Followers Advertising Events Increased Media Marketing Slander and Negative Forums False Information Viruses and HackersLeft Behind Media Marketing Utilization of all media Poor Organization Brand Recognition Great Information Large amount of variety
  6. 6. COST BRAND RECOGNITION NEGATIVE COMMENTS TIME Evaluation Criteria
  7. 7. ALTERNATIVES
  8. 8. CENTRALIZATION
  9. 9. Tighter Brand Management Focus On Current Assets Eliminate Confusion Avoid Negative Comments Benefits Centralization
  10. 10. DO IT ALL!
  11. 11. Increase Exposure Convenient Access For Users Generate Ample Feedback Gain New Users Expansion Benefits
  12. 12. the best of both worlds
  13. 13. |communication|content
  14. 14. Summary
  15. 15. Image credits – Flickr Images • Social media bandwagon, slide 1 – http://www.flickr.com/photos/matthamm/2945559128/sizes/o/in/photostream/ • Question Mark 3D, slide ____ – http://www.flickr.com/photos/crystaljingsr/3914729343/sizes/z/in/photostream/ • Social Media Web, Slide ___ – http://www.flickr.com/photos/garyhayes/2973684461/sizes/o/in/photostream/ • VW Bug Background – http://www.flickr.com/photos/josa/4594639/sizes/m/in/photostream/ • Hybrid in Half – http://www.flickr.com/photos/ahe001/312564617/sizes/o/in/photostream/

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