The goal of the Accelerated Mobile Pages (AMP) Project is to give publishers a way to distribute their content in a highly performant way on mobile devices, resulting in happier visitors. Publishers are beginning to invest in AMP support now that AMP pages are becoming prioritized in search results. With the lower markup complexity of AMP pages, you can also reduce your development and infrastructure costs.
Can we use our existing analytics tools for AMP?
How can we be sure that AMP pages are living up to their promised performance?
How can we bring real-user monitoring to AMP?
Nic Jansma and Nigel Heron outline the benefits, challenges, and alternatives to AMP, explain why your old performance measuring techniques won’t work, and explore how new AMP features attempt to bridge the monitoring gap. Nic and Nigel cover how the AMP project is being improved to help measure more real-user performance characteristics of AMP pages and how the boomerang team is working with the AMP project to get there.