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Celebrates the Mystic of Skoda Yeti
Sinhika Digital Media
Founder: M P Nicholson
(www.mumbaikarsjourney.blogspot.com)
15 years++
have been in the Media and th...
The Digital Stride
Began the digital experience with compassbox.com,
Recreate Solutions, Connecturf and Tribal DDB,
and so...
The Initiative
Sinhika Digital Media will bring together
experiences of the offline media and
the digital world to ensure ...
Skoda Yeti
Exploring the Digital Media
The TG
Affluent
A1A2
Affable
The Mystic Man
Loves Traveling, Exploring
Sings with the breeze
and dance in the wild
This animal comes home
only to rest
...
The Challenge
How can we get close to him ???
The Catalyst
His Girlfriend, Wife or Daughter
Communication
Encourage his catalysts to post
stories and pictures about him,
about his adventures and in particular
about...
Online communiqué
Online banners targeting the catalysts
will be released in select portals
These online banners will lead...
The Campaign
The campaign will be
supported by blue
tooth
(presentation sent earlier)
And will be monitored by
LMS
(Lead M...
get connected
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Skoda yeti

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Skoda yeti

  1. 1. Celebrates the Mystic of Skoda Yeti
  2. 2. Sinhika Digital Media Founder: M P Nicholson (www.mumbaikarsjourney.blogspot.com) 15 years++ have been in the Media and the Advertising Industry Worked with leading media houses like the India Today Group, Gujarat Samachar, Abhiyaan, Observer Group and with the Hinduja Group for their television channels – CVO and InMumbai Well Networked
  3. 3. The Digital Stride Began the digital experience with compassbox.com, Recreate Solutions, Connecturf and Tribal DDB, and soon was heading the Interactive division of R K SWAMY BBDO. At R K SWAMY Interactive we did some awesome work like www.humantouchofchemistry.com (won a gold and a silver at two separate awards ceremony) www.wedding.raymond.in www.corporatewear.raymond.in www.uniconnect.in www.zuari.in and also headed the Media Strategy for the digital activities for Raymond besides working on host of other clients including Mercedes, LIC, SBI, etc.
  4. 4. The Initiative Sinhika Digital Media will bring together experiences of the offline media and the digital world to ensure that your Media Money is strategically and cost – efficiently spent. The team comprises of highly experienced designers with technical acumen. And when the need arises the network of tech brains will always be there to guide us and Skoda Yeti into the future
  5. 5. Skoda Yeti Exploring the Digital Media
  6. 6. The TG Affluent A1A2 Affable
  7. 7. The Mystic Man Loves Traveling, Exploring Sings with the breeze and dance in the wild This animal comes home only to rest Talks less Is an achiever and a leader
  8. 8. The Challenge How can we get close to him ???
  9. 9. The Catalyst His Girlfriend, Wife or Daughter
  10. 10. Communication Encourage his catalysts to post stories and pictures about him, about his adventures and in particular about his mystical talents These will be posted on the website created for this purpose and the winner will be judged on the mystical qualities written about the man The winner will get a Test Drive on the Yeti with his catalysts The Yeti will be taken to his home as a surprise and the catalysts will be given a miniature Snowman as a souvenir.
  11. 11. Online communiqué Online banners targeting the catalysts will be released in select portals These online banners will lead to a landing page that will give the basic details about the competition and the rendezvous for the mystic man The banner line and creative can be on the concept of… Sshhh… Tell us about your mystic man and win a Test Drive
  12. 12. The Campaign The campaign will be supported by blue tooth (presentation sent earlier) And will be monitored by LMS (Lead Management System) to take the campaign to its logical END – THE SALE
  13. 13. get connected

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