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Lean Startup Techniques Every Business Owner Can Use Today

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There has never been a better time to launch an online company. Learn the mistakes to avoid, the methods to use, and the tools you will need to launch a startup or ramp up an existing business.

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Lean Startup Techniques Every Business Owner Can Use Today

  1. 1. Lean Startup Techniques Any Business Can useToday
  2. 2. Who are These Guys?
  3. 3. Darren Matheny@DarrenMatheny
  4. 4. Nicholas Thomas@NicholasWThomas
  5. 5. Traditional Startup ModelLease office or storefrontBuild complex productBuy equipmentLots of capital lots of risk
  6. 6. A better wayRisk vs rewardEngage customers earlyDon’t wait for perfectionEncourage failure
  7. 7. Lessons Learned
  8. 8. 4 Steps and the Lean StartupSteve BlankEric Ries
  9. 9. Now is the Time
  10. 10. Now is the Time
  11. 11. Best time in history to start a business or launch a product Leverage existing tools Fewer barriers to entry No Excuses Now is the Time
  12. 12. MicrostartupsStart under $300Low risk and low capitalStay lean and test assumptions Now is the Time
  13. 13. Find your Market
  14. 14. Passion Skills Demand Find your Market
  15. 15. Find your Market
  16. 16. Start the Conversation
  17. 17. Build an online presenceFacebook pageTumblr blogTwitterYoutube
  18. 18. Launchrock
  19. 19. Build an online presence$5 logo$5 Domain$5 Wordpress
  20. 20. Build an online presenceDreamhostBluehostHostgatorStudioPressWoothemesThemeforest
  21. 21. Engage and get followersEmail subscribers (mailchimp plugin)Followers on Twitter & FacebookGoogle plusForums
  22. 22. Kickstarter
  23. 23. Kickstarter
  24. 24. Open for Business
  25. 25. MarketplacesApp stores - Software or NewsStandEbayAmazon - MarketPlace and CreateSpace
  26. 26. StorefrontPaypal (Free)Ejunkie ($5)Shopify
  27. 27. Storefront
  28. 28. StorefrontBig CommerceMagentoChargify
  29. 29. Lean marketing
  30. 30. AdvertisingMore than 1 billion impressions16 million clicks
  31. 31. AdvertisingGoogle AdWords•Over 1 billion impressions•16 million clicks•Scientific Advertising 1923•Analytics++
  32. 32. Free!“Give until it hurts, then give some more”Quality contentFree softwareFree trial serviceFree Samples
  33. 33. ExamplesChris Anderson “Free” - NYT bestsellerRadiohead $3 - $5 / $9 - $20 millionLouis C.K. - $5 or Free - $1 million
  34. 34. Content Marketing History Blogging Videos Examples
  35. 35. CopywritingSalesmanship#1 rule of marketingAIDA
  36. 36. CopywritingHeadlines Magazines Digg / Reddit Popular blogs
  37. 37. CopywritingSwipe filesDan KennedyGary HalbertCopybloggerAppsumoQuicksprout
  38. 38. Social MediaPart of SEOSharing / viralityCase study: Jewelry Speaks
  39. 39. Jewelry Speaks
  40. 40. Jewelry Speaks
  41. 41. SEOGood content == good SEOLong-tail SEO & E-commerce
  42. 42. Longtail SEO & E-commerce
  43. 43. Longtail SEO & E-commerce
  44. 44. Public RelationsHAROReporter Connection
  45. 45. Email MarketingNewslettersEmail LaunchesSegment listsTest headlines & copy
  46. 46. MailChimp
  47. 47. Next Steps
  48. 48. BrandingLogo 99 Designs Crowdspring
  49. 49. OutsourcingElance / odeskVirtual Personal Assistants
  50. 50. Fiverr
  51. 51. AutomationPhysical goods? DropshipDrip campaigns
  52. 52. Final Thoughts@NicholasWThomas @DarrenMatheny

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