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NZ Social Media Forum
18-19 June 2013
Opening Remarks
from the Chair
Nicholas O’Flaherty
Managing Director
Social@Ogilvy
How to make content shareable
7 drivers of word of mouth online
1. Value exchange
How to make content shareable
7 drivers of word of mouth online
1. Value exchange
2. Disruptive ideas
How to make content shareable
7 drivers of word of mouth online
1. Value exchange
2. Disruptive ideas
3. Great story
How to make content shareable
7 drivers of word of mouth online
1. Value exchange
2. Disruptive ideas
3. Great story
4. Fr...
How to make content shareable
7 drivers of word of mouth online
1. Value exchange
2. Disruptive ideas
3. Great story
4. Fr...
How to make content shareable
7 drivers of word of mouth online
1. Value exchange
2. Disruptive ideas
3. Great story
4. Fr...
How to make content shareable
7 drivers of word of mouth online
1. Value exchange
2. Disruptive ideas
3. Great story
4. Fr...
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How to make content shareable

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7 drivers of word of mouth online; presented at the NZ Social Media Forum in Auckland, June 2013

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How to make content shareable

  1. 1. NZ Social Media Forum 18-19 June 2013 Opening Remarks from the Chair Nicholas O’Flaherty Managing Director Social@Ogilvy
  2. 2. How to make content shareable 7 drivers of word of mouth online 1. Value exchange
  3. 3. How to make content shareable 7 drivers of word of mouth online 1. Value exchange 2. Disruptive ideas
  4. 4. How to make content shareable 7 drivers of word of mouth online 1. Value exchange 2. Disruptive ideas 3. Great story
  5. 5. How to make content shareable 7 drivers of word of mouth online 1. Value exchange 2. Disruptive ideas 3. Great story 4. Fresh interest
  6. 6. How to make content shareable 7 drivers of word of mouth online 1. Value exchange 2. Disruptive ideas 3. Great story 4. Fresh interest 5. Social proof
  7. 7. How to make content shareable 7 drivers of word of mouth online 1. Value exchange 2. Disruptive ideas 3. Great story 4. Fresh interest 5. Social proof 6. Creative participation
  8. 8. How to make content shareable 7 drivers of word of mouth online 1. Value exchange 2. Disruptive ideas 3. Great story 4. Fresh interest 5. Social proof 6. Creative participation 7. Simple Advocacy

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