Case Studies
Case Study #1 – Science of Getting Prosperous                           Role                       : Project Manager      ...
Case Study #2 –Six Day To Saturday                         Role                        : Affiliate                        ...
Case Study #3 – Arsenal Watch1. 29,638 Absolute                               Role                         : Owner & Proje...
Traffic Generation Method:1)   Content marketing2)   SEO3)   Buzz marketing4)   Social media marketing (Facebook, Twitter)...
Case Study #4 –Tools                          Role                       : Owner & Project Manager                        ...
Case Study #5 –Webinar                       Role                     : Owner & Project Manager                       Doma...
5)   340 customers signed up for the webinar.6) Host of the webinar for an hour, featuring Scott Rewick.7) Setups replay o...
Case Study #6 – Project Management Experience                            Role                          : Project Manager  ...
7) Indentify KEY judgment areas of internship results and work                         on the tasks accordingly.          ...
Case Study #7 –Bubu Resort                               Role                        : Project Manager (Internship)       ...
6) Further analyze their analytics and found out that theirshopping cart wasn’t performing well.7) Suggestions were made o...
Case Study #8 –Web Design Templates                           Role                           : Programmer (Internship)    ...
Case Study #9 – GardenStuffs & WayneLiew.com                                   Role                      : Technology and ...
Case Study #10 –Replace Myself                            Role                      : Affiliate/Project Manager           ...
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Case studies

  1. 1. Case Studies
  2. 2. Case Study #1 – Science of Getting Prosperous Role : Project Manager Domain : http://bit.ly/tSgAON Business Model : Blogging Results : $400/mth Tools Used : Aweber, Wordpress and its related plugins. What I have done : 1) Content Creation – 40 blog posts and 7 articles. 2) Traffic Generation1. Created 40 blog 3) Figure out creative marketing ideas for the blog posts and 7 articles. 4) Handles the technical side of the blog2. 7 articles that Traffic Generation Method: brought in a total of 1) Article marketing 2346 views 2) Blog pinging3. Learnt HTML 3) Joining blog communities coding in under 5 4) Blog commenting 5) Traffic exchange hours4. $400 per month for Accomplishments: that blog starting 1) Learnt internet marketing, specifically blogging under a friend from $0. and started working for free for 4 months to gain experience. 2) Learnt HTML coding by myself in under 5 hours when building5. 5 hours every single out the blog. day to learn 3) Created 40 blog posts, drive traffic and does all related tasks marketing. WITHOUT a laptop or a computer at that time. (Was using friends’ laptop all the time) 4) Created 7 articles that brought in a total of 2346 views. (http://ezinearticles.com/?expert=Nicholas_Ho) 5) Decrease my friend’s involvement for the blog by 90%. (Resourcefulness) 6) Brought in a total profit of $400 per month for that blog starting from $0. 7) Applied marketing method learnt from Stephen Pierce in this Smart Marketing Coaching Club community for 4 months. 8) Spent 5 hours every single day including learning blog marketing. 9) Talked to 3 people about Law Of Attraction offline at that moment. 10) Attended 1 marketing seminar called Unleash Your Marketing Genius by Stephen Pierce later on that year (2007) Note: I do not own the site. The site was taken down by my friend years ago. Check waybackmachine.org for more info,
  3. 3. Case Study #2 –Six Day To Saturday Role : Affiliate Domain : www.SixDayToSaturday.com/Special Business Model : Affiliate Marketing The Story : 1) I was finding products to promote in the self improvementIncrease the product’s industry that fits the following criteria but didn’t really found one.dollar value per (Membership + Backend products + High ticket products)conversion. 2) Found Sam Crowley and started to discuss about his product which generated $500,000 at that time mainly with affiliates. 3) Took time to understand numbers behind his sales funnel and business model. 4) Sam’s product was converting at 37% on its landing page and 9% on its sales page (Priced at $7 that time), 45% took the upsell (Priced at $19.95) and another 5% further bought the 2nd upsell (Priced at $197). 5) Long story short, we have had a long discussion and these are the suggestion that I’ve made to him. (Refer to EmailContent) Results : 1. It turn out to be a discussion instead. 2. I have no idea if Sam implemented my advice but his front end product is now priced at $47 and thus increased its dollar value per conversion.
  4. 4. Case Study #3 – Arsenal Watch1. 29,638 Absolute Role : Owner & Project Manager Unique Visitors and 62150 Page Views. Domain : www.ArsenalWatch .com2. Identified 3 GREAT Business Model : Blogging & Ads writers and 1 video Results : 29,638 Absolute Unique Visitors and developer. 62150 Page Views.3. Build the entire blog within 3 days.4. Have the blog coded with just $25.5. Written 17 articles myself. 64 articles in total.6. 123 facebook fan page likes.7. 171 facebook shares in total.8. 10 Google friend connect followers. Tools Used :9. 159 twitter followers.10. Highest traffic per 1) Wordpress & Plugins 2) Google Analytics post is 6611 page 3) Google Web Optimizer views. 4) TubeMogul Process : 1) Identify market gap and opportunities. 2) Identify marketing and technical gap of competitors. 3) Identify and recruit talented and analytical bloggers and video developer to join our team. 4) Identify every single technical elements of the blog that needed to be custom coded. 5) Build out the entire blog and hire designer to custom design it. 6) Hire programmers to custom code the designs and other elements in the blog. 7) Identify traffic partners and potential communities to interact with. 8) Write articles for the blog. 9) Manages the entire launch and marketing effort for the blog.
  5. 5. Traffic Generation Method:1) Content marketing2) SEO3) Buzz marketing4) Social media marketing (Facebook, Twitter)5) Blog marketing (Blog pinging, blog commenting)Accomplishments:1) Manage to identify 3 GREAT writers where their writing skillis underestimated and 1 video developer that is on his way to bea great video editor to contribute to the blog.2) Took only 3 days to build out the entire blog. (Includedesigns, coding and plug-ins integration)3) Technical difficulties such as design integration, layoutediting, social tools integrations and etc were solved with only$25 by hiring coder from India.4) Written 17 articles myself. 64 articles in total for the blog.5) 123 Likes for our facebook fan page.(http://on.fb.me/u6gWbc)6) 171 facebook shares in total.7) 10 Google friend connect followers.8) 159 twitter followers. (www.Twitter.com/ArsenalWatch)9) Edit headlines and content on behalf of the blog’s associates.(Resulted in spike in traffic (Highest traffic per post is 6611 pageviews)
  6. 6. Case Study #4 –Tools Role : Owner & Project Manager Domain : www.ResourceHacks.com (Originally) Business Model : Contribution1. 25 Categories, 258 Results : 25 Categories, 258 Sub Categories, Sub-Categories, 638 tools. 638 tools. Tools Used : MindMeister2. 15 minutes Interesting Approaches: (Amount of time 1) The initial idea was to start a large membership site contains my associates and I information about every different type of digital marketing tools needed to find a in the market kickass tool) 2) The Small Business Web is our role model but they gaze3. 5 times faster than towards small business market while my idea was planned to cater to direct response marketing audience. searching via 3) I started to research and compile every tool in the market in search engines. different categories.4. 88.72% in 4) The research was thorough and follows strict rules to qualify the tools based on its functions and values. productivity boost. 5) I must say this is one of the most comprehensive lists of tools available but it is not for the general market. 6) The direction for these tools changed because it is too time consuming. 7) This list is currently for personal use. At the same time, I shared the list to friends over at A360Connect+ and IMGrind Process: 1) Identify market gap and opportunities. 2) Break down the market into more narrow niches. 3) Brainstorm the business model. 4) Brainstorm, plan, research and categorize each tool according to the most specific function it has. Results: 1. 25 Categories, 258 Sub Categories and 638 tools. 2. 15 minutes (Amount of time my associates and I needed to find a kickass tool that positively impact the business) 3. 5 times faster than searching via search engines. 4. 88.72% in productivity boost.
  7. 7. Case Study #5 –Webinar Role : Owner & Project Manager Domain : www.InsidersInformation .com (http://bit.ly/tIA3Bl) Business Model : Webinar + Affiliate Marketing Results : $2902 in revenue. 392% in ROI.1. Built out landingpage within 3 hours. Tools Used :2. 340 leads 1) Awebergenerated. 2) Google Analytics 3) Optimize Press3. $2902 in revenue. 4) GotoWebinar4. 392% in ROI. 5) Amazon Web Services 6) UserFly 7) BTBucket 8) WebinarOptin Accomplishments : 1) Identified market gap and opportunities. 2) Built out landing page within 3 hours and written copy for the webinar. 3) Integrated the 8 tools mentioned above. 4) Drove 515 unique visitors to the landing page traffic to encourage webinar sign ups.
  8. 8. 5) 340 customers signed up for the webinar.6) Host of the webinar for an hour, featuring Scott Rewick.7) Setups replay of the webinar and promote to list short after.(Brought in a total of $2902)8) ROI = $2902(Revenue)/ $739(WSO Cost + GotoWebinar) X100 = 392.7%Traffic Generation Method: Forum Marketing. (WarriorForum’sWSO)Fun Notes:1) It was my first ever webinar and it was nerve wrecking.
  9. 9. Case Study #6 – Project Management Experience Role : Project Manager Company : GME Technical, Petaling Jaya Description : 1) I was assigned as project manager during my 6 months internship program at the company.1. Use Time, Money and 2) 3 new tasks were at the 1st month of my internship and an People knob strategy. additional task was given every single month thereafter no matter the previous tasks are completed on time or not to test2. From working 8 hours our project managing skill. a day to an hour a 3) Resources (3 trainees including myself) 4) Time given to complete those tasks is negotiable. day for the rest of my 4 months in the Tools Used : Gmail, MSN company. Accomplishments :3. Productivity boost of 1. 3 different tasks of different nature and different 1000% programming languages were given at the beginning of my4. Internship program project management period. result = A- 2. One of them requires a programmer to work remotely at a Japanese factory based in Shah Alam, modifying their existing application to keep up with the factory’s demand. 3. Another requires a programmer to create a brand new application that interfaces with current SMS services in the market. 4. On the other hand, I was managing Bubu Resort’s case while monitoring the progress of these 2 tasks. Strategies: 1) Sent in an email to the director of my internship company WAY BEFORE the internship program was started to highlight my strength and my weaknesses. 2) A coding task was given to me at the start of my internship program and I proposed otherwise. (Bubu Resort was handed down to me specifically because I have the digital marketing skills that company currently does not possess) 3) Managed the projects base on this principle. (Time Knob, Money Knob and People Knob) 4) When time is an issue, turn on money or people know to fasten the pace of project completion. When Money is an issue, turn on either time knob or people knob to complete the project in time. When people knob is an issue, turn on the time knob and money knob to ensure project is completed smoothly. 5) Posses my own resources outside the resources given by the company. (Designers, coders, software/tools, and knowledge) 6) Focus on productivity and efficiency rather than working hours. (Started out working 8 hours a day on the 1st month of internship program, then an hour a day for the rest of my 4 months in the company.
  10. 10. 7) Indentify KEY judgment areas of internship results and work on the tasks accordingly. 8) Develop great relationship with the director and the rest of the staff of the company. 9) Waste no time to improve myself in each different area of skills. (Web Analytics, Conversion Optimization and Marketing Strategies) 10) Always Over delivers. I give 110% in anything I do. No excuses. Results: 1. I started out working 8 hours a day on the 1st month of internship program, then an hour a day for the rest of my 4 months in the company. 2. Productivity boost of 1000% 3. Internship program result = A-PraiseAnalysis - No bullshits. Well done. Frankly, I think you did a report much betterthan I would expect any trainee would be capable of. Therefore your competencylooks really good.- Michael Teh, Founder of GMETechnical
  11. 11. Case Study #7 –Bubu Resort Role : Project Manager (Internship) Domain : www.BubuResort.com.my Business Model : Click & Mortar Business Description : Bubu Resort would love to convert 90% of phone reservation via the web into web reservation.1. Client was able to Tools Used : quantify their web 1) Google Analytics visitors in numbers. 2) Google Web Optimizer2. 5 minutes (Time take to 3) Google Insight indentify the real 4) Google Keyword Tool problem why visitors do 5) Google Trend not convert) Accomplishments :3. It took me only 2 hours 1) Identified the missing elements that prevented users from to find out the making their reservation via the website. competitive landscape 2) Installed tracking tools such as Google Analytics to understand the current health of the site. in its market. 3) Read, processed and analyzed the numbers behind Google Analytics. 4) Researched and provided competitive intelligence report to the company. 5) Hired a web designer to redesign the current webpage and tested the design and its conversion. 6) Hired a programmer to convert the design into HTML and integrates it with the current site. 7) Analyzed analytics to further identify the numbers behind the low conversion rate. 8) Made recommendation to further improve the shopping cart conversion rate. 9) Drove traffic and optimize their site to be SEO friendly Approaches/Strategies: 1) Bubu Resort was experiencing high phone call reservation as a result of putting their phone number on their site and they would love to decrease cost by encouraging users to make reservations online. 2) Bubu Resort does not have any means of tracking the activities of their users on their site and Google Analytics was installed to understand their users’ behavior. 3) A thorough competitive intelligence was made to assist them in their SEO effort. 4) Tools and resources were recommended to give them a competitive edge over their competitors. 5) I hired a local web designer and programmer to develop a minimum viable design to decrease testing cost at the initial phase.
  12. 12. 6) Further analyze their analytics and found out that theirshopping cart wasn’t performing well.7) Suggestions were made on how to improve their shoppingcart as there are a lot of dysfunctional areas within the shoppingcart.8) Client accepted the suggestion and shopping cart werebeing revamped. (Cost them RM100K as a result of bad contractrelationship with their programmer)Results:1. Client was able to quantify their web visitors in numbers.2. 5 minutes (Time take to indentify the real problem whyvisitors do not make their reservation online)3. It took me only 2 hours to find out the competitivelandscape in its market.Note:Client refuse to implement our suggestions for improvementssuch as designs, CTA and etc. Thus, no changes have been madefor them until now.
  13. 13. Case Study #8 –Web Design Templates Role : Programmer (Internship) Domain : Access terminated to protection of company’s privacy. Description : 1) Each trainee was assigned to search and modify 60 web1) Tasks were templates while integrating CushyCMS codes into the templates. completed within 3 2) It was the judgment parameter of out Internship result. days of starting it. Tools Used : CushyCMS (Instead of 1 month) What I have done :2) Productivity shot up 1000% 1) Researched and leveraged existing free web templates from3) Profits of RM440 the web. 2) Modified the templates’ design and duplicated the pages were made in based on its functions (Home, About Us page, Privacy page, between that period Contact Us page) of time while having 3) Integrated CushyCMS codes into the web templates in order to ease the modification of selected templates. more free time. 4) Ran a test plan for each template at the end of templates4) Internship program modification. result = A- Strategies: 1) Understand and identify the KEY requirements of tasks as it is a decisive task that determines our internship qualification result. (Complete these templates with the requirements given before the end of our internship. Duration: 1 month) 2) Lay down the elements of a qualified and successful web templates 3) Lay down the steps required to develop a qualified web templates. 4) Identify resources (people) that have better coding skills than I do and are able to complete the templates within a short period of time. 5) Outsource the task to that ideal person. 6) Evaluate the quality and test the functionality of the web templates before submitting it as an end product. Results: 1) Tasks were completed within 3 days of starting it. (Instead of 1 month) 2) Working hours were cut down from 40 hours per week to only 4 hours per week. (Productivity shot up 1000%) 3) Profits were made in between that period of time while having more free time. (RM500 (Internship wage per month) – RM60 (Outsourcing fees) = RM440 (Profit)) 4) Internship program result = A-
  14. 14. Case Study #9 – GardenStuffs & WayneLiew.com Role : Technology and Marketing Advisor Domain : www.GardenStuffs.com | www.WayneLiew.com Description : 1) Garden Stuffs and WayneLiew.com are projects ran by my close friend Wayne Liew. 2) Garden Stuffs is a blog geared towards gardening. 3) Wayne Liew Dot Com is a blog mainly on entrepreneurship, marketing and small business. 4) I serve as a technology and marketing advisor for all of Waynes ventures. Business Model : Blogging, Ads and Affiliate Programs. Tools Used : Wordpress & plugins, Thesis Theme,1) Traffic of Garden Google Analytics Stuffs increased by Roles : almost 50% 1) Identify market gap and opportunities.2) Traffic from social 2) Identify competitors and research on their strengths and media platforms to weaknesses. 3) Introduce new tools and applications needed to streamline WayneLiew.com marketing efforts. (For example, latest marketing software increased by 20% tools)3) Revenue from ads on WayneLiew.com rose Results: by roughly 35% and 1) Traffic of Garden Stuffs increased by almost 50% when proposed search engine optimization strategies were 3 more inquiries for implemented. consulting work each 2) Traffic from social media platforms to WayneLiew.com increased by 20% after deciding that interviews should be part month. of the content.4) 51.44% in 3) Revenue from ads on WayneLiew.com rose by roughly 35% and 3 more inquiries for consulting work each month. productivity boost 4) 45 minutes (Amount of time my associates and I needed to find a set of kickass tools that helped improve marketing productivity.) 5) 51.44% in productivity boost due to marketing automation processes suggested. Praise Nicholas Ho is a great friend who is always on the forefront with the latest marketing strategies. His persistence and perseverance in trying to find the perfect marketing solution and bringing the promised results created trust in people that he work with. – Wayne Liew, Founder of WayneLiew.com
  15. 15. Case Study #10 –Replace Myself Role : Affiliate/Project Manager Domain : http://bit.ly/v3XwPj Business Model : Affiliate Marketing Results : $23440.8(Recurring) Tools Used : Aweber, Google Analytics, Google1) Build out a landing Web Optimizer page for PPC traffic Accomplishments : within 3 hour.2) Hired a copywriter 1) Build out a landing page for PPC traffic within 3 hour. 2) Hired a copywriter that written 1 landing page copy and 10 that written 1 email sequence. landing page copy 3) Drove 1745 unique visitors to the offer, resulted in and 10 email $23440.8 in revenue. (Earnings Per Unique Visitor = $13.51) 4) 22340.8 In profit or 2130.9% return on investment. sequence.3) Drove 1745 unique visitors to the offer, resulted in $23440.8 in revenue. (EPC = $13.51) Traffic Generation Method: PPC, forum marketing.4) 22340.8 In profit or (WarriorForum’s WSO) 2130.9% return on Fun Notes: investment. 1) Help kick started the trend of outsourcing to the Philippines where forumers and big list owners were buzzing to promote it. (WF links) 2) Managed some threads on behalf of John Jonas (ReplaceMyself owner) 3) Affiliate commission recurs for 31 months. (To date) 4) Affiliate commission was used to pay for my college fees and monthly expenses.
  16. 16. Thank You!

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