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Broadening the Concept of MarketingKotler, PhilipJournal of Marketing (pre-1986); Jan 1969; 33, 000001; ABI/INFORM Globalp...
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Philip Kotler and Sidney J. Levy (1969), “Broadening the Concept of Marketing” Journal of Marketing (January)

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  1. 1. Broadening the Concept of MarketingKotler, PhilipJournal of Marketing (pre-1986); Jan 1969; 33, 000001; ABI/INFORM Globalpg. 10Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
  2. 2. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
  3. 3. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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