The Book On Writing by Paula LaRoque is the definitive guide to writing well. For writers, words are the instruments, and Paula is the master. Her work is sound with lots of clear and useful advice. She understands the power of artful storytelling with simple and accurate word that have meaning. Her book is a journey worth taking and will improve any writer's craft.
She espouses principles such as keep sentences short, avoid pretensions, change long and difficult words to simpler, easy-to-understand phrases, watch out for jargon, fads, and cliches, use the right words, and get to the point.
Paula discusses story telling devices: archetype, character, plot, models, point of view, metaphor, sound and sense, and logic.
Outside of the devices are the methods for creating stories:
Don't say everything, at least don't say everything right now, mastering metaphors, write fast, edit slow, logic and speedy reading,
Finally Paula sums up the guide with a handbook of sorts. The handbook is a ready reference for style, use, and a summary of rules and ideas.
This is the best writing guide that I have found. It will help any author or writer, and will make your writing better. It is very substantive, and filled with useful information. If I were a beginning writer, I would start here.