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The rise of group buying sites


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My presentation during the International Business Management Conference

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The rise of group buying sites

  1. 1. The Rise of Group Buying Sites THE ENSOGO PHENOMENON
  2. 2. What is Group Buying? Also known as collective buying, it offers products and services at significantly reduced prices on the condition that a minimum number of buyers would make the purchase. -WikipediaWhat makes group buying sites different? DAILY DEALS
  3. 3. Interesting Statistics!
  4. 4. How much is bought online? $145B or 4% of US Total Retail in 2009
  5. 5. What was bought online?Source: US Census Bureau (covers non-retail channels only – catalog, phone, internet)
  6. 6. Of the non-retail channels, how much isbought online? Non-retail channels such as Catalogs, Phone sales… are shifting to e- Commerce
  7. 7. Consumer sentiment on e-commerce”Caveat emptor” Motivators Inhibitors • Convenience Trust • Choice • Risk of Losing Money • Social Access to Payment Channels
  8. 8. Which business does Ensogo belongs to? B2C B2B C2C
  9. 9. What makes Ensogo different from other sites?We SURPRISE &DELIGHT ourCustomers We LIVE Hungry We CHAMPIONWe make STRONG GREAT IDEASMOVES
  10. 10. How is Ensogo changing consumer behavior • Buy goods without having to “touch it” • Use credit card or Paypal instead of cash • Shopping for Convenience
  11. 11. What companies need to succeed – Consumers • Value proposition: Convenience – Sustainable Business Model – Easy payment system – User friendly Interface – Dynamic support staff date name of presentation 11
  12. 12. Thank You