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Social Media Marketing

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This is my presentation for the Taft Marketers Talk

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Social Media Marketing

  1. 1. Social Media Marketing <ul><li>Presenter: Nicco Joselito Lopez-Tan </li></ul>03|03|12
  2. 2. Digital Marketing Forecast
  3. 3. Estimated Interactive Marketing Spend
  4. 4. What Does It Mean? <ul><li>Bigger Interactive Teams </li></ul><ul><li>Excitement About Emerging Media </li></ul><ul><li>Interactive Marketing Effectiveness </li></ul><ul><li>Customer Obsession </li></ul>
  5. 5. How Much Time People Are Spending Today Using the Internet VS Other Media
  6. 6. So What Comprises a Digital Marketing Mix? <ul><li>Search Marketing </li></ul><ul><li>Display Advertising </li></ul><ul><li>Email Marketing </li></ul><ul><li>Mobile Marketing </li></ul><ul><li>Social Media </li></ul>
  7. 7. What are the Different Social Media Sites?
  8. 8. What are the Common Success Metrics Used in Social Media? <ul><li>Revenue </li></ul><ul><li>ReTweets </li></ul><ul><li>Organic and Paid Traffic </li></ul><ul><li>Conversions </li></ul><ul><li>Fans/Followers/Subscribers </li></ul><ul><li>Lead Generation </li></ul><ul><li>Video Views </li></ul>
  9. 9. So What ’ s The Difference Between Organic and Paid Traffic?
  10. 11. How to Operationalize for Competitive Advantage <ul><li>Performance Review </li></ul><ul><li>Analysis </li></ul><ul><li>Define Goals and Objectives </li></ul><ul><li>Set KRAs and KPIs </li></ul><ul><li>Measurement </li></ul><ul><li>Action Plan </li></ul><ul><li>Feedback Mechanism </li></ul>
  11. 12. Case Study: Mercola.com
  12. 15. Few Tips: <ul><li>Alt Tags </li></ul><ul><li>Suggested URLs </li></ul><ul><li>Name Your Photo Albums Well (Do some keyword research!) </li></ul><ul><li>Manual VS Schedulers (Follow Pareto Principle) </li></ul><ul><li>Listening Tools </li></ul><ul><li>Regular Post Analysis (Time and Type) </li></ul><ul><li>Maximum 3 posts a day! </li></ul>
  13. 16. Social Media Marketing <ul><li>Presenter: Nicco Joselito Lopez-Tan </li></ul>03|03|12

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