Content Management: A Web Strategist’s Perspective

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You don't have to be a web editor to offer clients valuable editorial guidance for managing their online content, but you do have to know what makes editing online unique.

This desk shows some of the ways I helped CCA improve their content display as well as their content strategy. It's a cross disciplinary solution of design, web writing guidelines, and a minor IA overhaul.

Published in: Technology, News & Politics
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Content Management: A Web Strategist’s Perspective

  1. 1. Content Management: A Web Strategist’s Perspective Nica Lorber Creative Director & Web Strategist Chapter Three ! ! nicelobster
  2. 2. I’m responsible for: ! WebStrategy / Content Strategy / 
 IA / UX / Design
  3. 3. Universal problem: Content is not a priority
  4. 4. Opportunity Prove the value of prioritizing content
  5. 5. The problem: ✓ Content model lacked flexibility ✓ IA was cumbersome ✓ Website doubling as an intranet ✓ Legacy content was long and hard to read
  6. 6. The solution: ✓ Improve the content model ✓ Restructure the IA ✓ Define content governance ✓ Create well designed content guidelines ✓ Optimize content for web
  7. 7. The tactics: ✓ Redesigned content model ✓ Created content style guide ✓ Met with each content owner for 4 hours to: ✓ Discuss pain points ✓ Revise IA ✓ Get buy in
  8. 8. Basic Page: ✓ Limited formatting ✓ Bold/italic ✓ Lists ✓ h2/h3 ✓ One small image
  9. 9. Added ✓ Lead paragraph style
  10. 10. Added ✓ Accordions
  11. 11. Added ✓ Call out ✓ Blockquote ✓ H4
  12. 12. Added ✓ Image styles ✓ 1 column ✓ 2 column ✓ Image right ✓ Image left
  13. 13. Added ✓ redesigned 
 anchor links
  14. 14. Added ✓ Related content
  15. 15. Created a content 
 style guide ! http://bit.ly/1bt5Jni
  16. 16. Questions?

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