sowt analyses of MTN Afghanistan MTN Group, formerly M-Cell, is a South Africabased multinational mobile telecommunications company,

1. ,
Presentation on SWOT analysis
presented by
Niaz Sahil
1

2. INTRODUCTION
A tool that identifies
the strengths, weaknesses, opportunities and threats of
an organization. Specifically, SWOT is a basic, straight
forward model that assesses what an organization can
and cannot do as well as its potential opportunities and
threats. The method of SWOT analysis is to take the
information from an environmental analysis and separate
it into internal (strengths and weaknesses) and external
issues (opportunities and threats). Once this is completed,
,
SWOT analysis determines what may assist the firm in
accomplishing its objectives, and what obstacles must be
overcome or minimized to achieve desired results.
2

3. 2013
SWOT ANALYSIS OF
MTN
ANUSHA K TUKE
Department of MBA, Jain College of Engineerin g.
Dept of MBA, Jain College of Engineering.
3

4. INTRODUCTION
• MTN Group
• Telecommunication company
• MTN Group, formerly M-Cell, is a South Africabased multinational mobile
telecommunications company, operating in
many African, European and Middle Eastern
countries
• Type
Public
• Founded
1994
• Headquarter / Johannesburg, South Africa
4

5. 5

6. STRENGTH
 1.Support sales activities by
understanding customer's
business,
6

7. STRENGTH
2.Strong brand name
E.g
Afghanistan
Iran
Areeba
Irancell
7

8. STRENGTH
3MTN almost cover whole
Afg
. Today, MTN network reaches 240
cities and towns across all of
Afghanistan's provinces. MTN covers
over 60% of the population
First position in 2012 among {7}
8

9. WEAKNESS
 1.Limited global operations
As of early 2012, MTN network
……was active in 21 country
 Luck of advertisement
9

10. OPPORTUNITY
2.Growing mobile and internet
market across the globe
10

11. THREATS
competitor in the market
11

12. THREATS
 Security threats
12

13. THANK YOU
,
Dept of MBA, Jain College of Engineering.
13