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Are you struggling to grow your Google plus business page and need some motivation? Google plus has been a sort of Social Media late starter however as it is Google it’s important to be on it. Social Media may seem confusing and time-consuming but it is a must if you wish to market your business effectively, especially online. Several companies and brands have been successful and achieved a brilliant ROI from Facebook, Twitter, LinkedIn, Pinterest, Google+ and others. So why not yours?
• Strategy: As with all marketing, it is important to have a social media strategy in place. These strategies will vary depending on your business.
• Advertising: You can promote your Google plus page by linking it to your Google AdWords campaign, thus your advertising and page share +1’s, also increasing the count on your page and vice versa. It can increase your click-through rate by 5 to 10%.
• B2C: As with all Social Media, B2C companies are going to be more successful on Google plus because you are talking directly to your customers after all.
• B2B: With one million brand and business pages being created in the first six months of Google plus launch, it understands that businesses realise they need a presence too.
What you can achieve using your Google Plus business page?
• Grow your circles – increase the number in your circles so you can tailor the information you share between these circles and get the right message to the right people therefore.
• Increase your +1’s – a +1 is similar to a like on Facebook so think of a spiders web whereby the more +1’s of your content and/or page the further your network grows.
• Spreading news of your company – with more in your circles and increased +1’s you will be expanding your potential customer base.
• Converting Google+ connections to business – the most important result of using Social Media for your business is to increase the interest in your business and eventually grow your profits.
Here are five excellent company examples of google plus business pages: