Enterprise 2.0

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How social software will change the future of work

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Enterprise 2.0

  1. ENTERPRISE 2.0 How social software will change the future of work
  2. LOOSENING HIERARCHIES AND GIVING MORE POWER TO EMPLOYEES CAN LEAD TO FASTER INNOVATION, LOWER COST STRUCTURES, GREATER AGILITY, IMPROVED RESPONSIVENESS TO CUSTOMERS AND MORE AUTHENTICITY AND RESPECT IN THE MARKETPLACE. Don Tapscott, co-author of Wikinomics: How Mass Collaboration Changes Everything
  3. THE UPCOMING GENERATION IS GOING TO EXPECT TO HAVE ACCESS TO THEIR TOOLS IN THE WORKPLACE. IT WOULD BE LIKE SOMEONE FROM MY GENERATION NOT HAVING ACCESS TO EMAIL. IF THEY DON’T GET THIS STUFF, THEY PROBABLY WON’T BE THERE FOR A LONG TIME. Marthin de Beer, Cisco Systems
  4. WE KNOW SOME PEOPLE FROM YOUR COMPANY. THEY’RE PRETTY COOL ONLINE. DO YOU HAVE ANY MORE LIKE THAT YOU’RE HIDING? CAN THEY COME OUT AND PLAY? Thesis #84, The Cluetrain Manifesto
  5. ENTERPRISE 2.0 • Social software will change the future of work • Highly relevant in current economic climate • Communications can be a driver and enabler of this change
  6. ENTERPRISE 2.0 • The Perfect Storm • Impact on Communication • The 4Cs Approach • Ensuring Success
  7. THE PERFECT STORM
  8. THE PERFECT STORM Web Business Technology Environment
  9. WEB TECHNOLOGY COMES OF AGE
  10. BUSINESS ENVIRONMENT CHANGES • West to East • Producer to consumer • Employer to employee • Geographies to communities
  11. AND NEW EMPLOYEE CONTRACTS Then Now Cradle to grave Portfolio careers Loyalty Transactional relationship Dependence Independence ‘Our human resources’ Creative talent on loan Employees Citizens Big institutions My own company Command and control Well-governed inclusivity CEO = God CEO = Guide I left the company I left my boss Local community Workplace communities
  12. THE IMPACT ON COMMUNICATION
  13. COMMUNICATION > CONNECTION Connection Communication Collaboration Cooperation
  14. BUSINESS BENEFITS •  Increases employee’s knowledge •  Provides access to solutions to business problems •  Harnesses collective knowledge of employees •  Stimulates internal collaboration •  Improves cross functional interaction •  Sparks innovation
  15. BLURRED BOUNDARIES
  16. “CONSUMERIZATION” OF IT 2009 will see the first wave of ‘digital natives’ that are so immersed in digital culture that they are completely unconcerned about the effects of their technology choices on their organizations.
  17. WHAT IT MEANS • Communication > Facilitation • Opportunities to enable and support change • External > Internal • Focus on people NOT technology
  18. THE 4CS APPROACH
  19. CULTURE IS KEY
  20. CULTURE IS KEY
  21. COMMUNICATION
  22. COOPERATION
  23. COLLABORATION
  24. CONNECTION
  25. ENSURING SUCCESS
  26. FOUR FACTORS FOR SUCCESS 1.  Speed and flexibility 2.  Ease of use 3.  Demand driven 4.  Put individual value first
  27. SOCIAL STRUCTURE • Creators • Organizers • Filterers • Contributors • Connectors
  28. EXPERIMENT • Participation must be easy • Build on existing relationships • Integrate with existing tools/processes • Self-managed with no training • Contain personal value to the individual
  29. BOTTOM UP, TOP DOWN “We want you to use this, it will help the company” “You should use this, it might help you do your job”
  30. COMMUNICATION IS KEY Awareness Education Adoption
  31. ENTERPRISE 2.0 • The nature of work is changing • The impact on communication will be profound • Social software will play a role in the organization of the future • Effective communication is critical to success
  32. WHAT NOW? • Align internal/external strategies • Map your social software footprint • Identify your ‘digital natives’ • Plan experiments • Listen, learn and engage
  33. CONTACT • Website/blog: http://www.enterprise2dot0.com • Email: ncook@hillandknowlton.com • MSN/Skype: niallcook • Twitter: http://twitter.com/niallcook

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