Po mo an intro

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Po mo an intro

  1. 1. What is post-modernism? <ul><li>You have to research the term post-modernism </li></ul><ul><li>Make a note of all the definitions you find </li></ul><ul><li>Include applications of the theory to media texts </li></ul><ul><li>You will need to be ready to feedback to the class </li></ul><ul><li>In order to do this, produce a powerpoint presentation </li></ul><ul><li>You may NOT use Wikipedia </li></ul>
  2. 2. Theoretical Approach Main theorists: <ul><li>Lyotard </li></ul><ul><li>Baudrillard </li></ul><ul><li>Jameson </li></ul><ul><li>These 3 theorists offer interpretations of postmodernism which will help us in considering postmodern media. </li></ul>
  3. 3. Research <ul><li>You need to research the three theorists </li></ul><ul><li>Find out what theories they came up with </li></ul><ul><li>Find out if they had any critics of their theories </li></ul>
  4. 4. What is post-modernism? <ul><li>Postmodernism is a notoriously difficult concept to define </li></ul><ul><li>There are 3 approaches: </li></ul><ul><li>Historical </li></ul><ul><li>Stylistic </li></ul><ul><li>Theoretical </li></ul>
  5. 5. Historical <ul><li>Postmodernism is a reaction to modernism. </li></ul><ul><li>Therefore to understand postmodernism from a historical point of view, we need to first understand modernism. </li></ul><ul><li>So … </li></ul>
  6. 6. What is modernism? <ul><li>Experimenting with representations of reality </li></ul><ul><li>Early part of the 20 th century </li></ul><ul><li>Value judgments (e.g. High culture= good, low culture = bad) </li></ul><ul><li>A lot of what is generally accepted as ‘the norm’ </li></ul>
  7. 7. Architecture <ul><li>The simplification of form and the elimination of ornament </li></ul>
  8. 8. Art <ul><li>Experimenting with representation of people </li></ul>
  9. 9. Nuclear family
  10. 10. So, if that’s modernism, what is post-modernism?
  11. 11. Architecture <ul><li>playing with the idea of conventions of buildings – making us think about how it is constructed </li></ul>
  12. 12. Art Is this art? Or is this art?
  13. 13. Alternative models in society e.g. family
  14. 14. So how can we define postmodernism? <ul><li>Subject of post-modern media texts: </li></ul><ul><li>Post-modern texts embody scepticism towards the ideas and ideals of the modern era , especially the ideas of progress, objectivity, reason and certainty </li></ul><ul><li>Style of post-modern media texts: </li></ul><ul><li>Postmodernism takes pleasure in playing with convention, pointing out the nature of how everything is a construction . </li></ul>
  15. 15. Theoretical Approach Main theorists: <ul><li>Lyotard </li></ul><ul><li>Baudrillard </li></ul><ul><li>Jameson </li></ul><ul><li>These 3 theorists offer interpretations of postmodernism which will help us in considering postmodern media. </li></ul>
  16. 16. Jean- François Lyotard (1924-1998) <ul><li>Rejection of ‘grand or meta-narratives’ </li></ul><ul><li>These are large-scale theories and philosophies of the world, such as the progress of history, the knowability of everything by science, and the possibility of absolute freedom. </li></ul><ul><li>Therefore, all ‘grand narratives’ should be viewed with suspicion. </li></ul><ul><li>The truth therefore needs to be ‘deconstructed’ so that we can challenge dominant ideas that people claim as truth. </li></ul>
  17. 17. Jean Baudrillard (1929-2007) <ul><li>There is no longer a distinction between reality and its representing image, or simulacrum. </li></ul><ul><li>Hyperreality – there is only surface meaning; there is no longer any original thing for the sign to represent; the sign is the meaning. </li></ul>
  18. 18. Frederic Jameson (b. 1934) <ul><li>Historical viewpoint – postmodernism is a development of modernism. </li></ul><ul><li>Postmodernist works are often characterized by lack of depth, which has been replaced by a surfeit of surface. </li></ul><ul><li>Jameson catalogs key features of postmodern culture, as self-referentiality, irony, pastiche, and parody. </li></ul><ul><li>Jameson refers to this cultural recycling as historicism —the random cannibalization of various past styles – erasing historical depth. </li></ul>
  19. 19. Stylistic Approach <ul><li>Postmodernism comprises of a set of core ideas and key concepts that work collaboratively to shape it. </li></ul><ul><li>The more of these ideas and key concepts it embellishes, the more of a post-modern text it becomes; these are largely derived from the above theorists. </li></ul>
  20. 20. Key Concepts <ul><li>generic blurring </li></ul><ul><li>playfulness e.g. parody and pastiche </li></ul><ul><li>hyperreality </li></ul><ul><li>eclecticism </li></ul><ul><li>death of representation </li></ul><ul><li>uncertainty and the loss of context </li></ul>
  21. 21. So which approach will we go with? <ul><li>A combination of all of them, as appropriate. </li></ul><ul><li>To consider whether a text is ‘postmodern’ or not we will largely rely on a stylistic approach, which themselves are a product of historical and theoretical approaches. </li></ul><ul><li>We will also keep the other approaches in mind and look at how a postmodern viewpoint, from either a historical or theoretical point of view affects the way in which the audience and the industry produce and consume the media. </li></ul>
  22. 22. <ul><li>From what you have learnt today, which texts do you think could be described as ‘postmodern’? </li></ul>

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