SOFT LANDING SUPPORT S.M.KARUPPANCHETTY Deputy Chief Operating Officer (ASP) & Senior Manager Agri Business Incubator ICRI...
What is Soft landing? <ul><li>It is the support given to foreign companies when they come and want to establish their busi...
Soft landing Opportunities in    Agri Business <ul><li>Marketing of the various products and services of the company for A...
Soft landing Services <ul><li>Physical Office Space </li></ul><ul><li>Domestic market research, Test Marketing and entry a...
  Benefit of Soft landing  of    Agri Business ventures?   <ul><li>Agriculturist/Farmers  – New Technology, Products and S...
Approach of Soft landing through  NAIP-BPDS <ul><li>Preparation and Setting up systems  -Consensus of Soft landing service...
How to do Soft landing through  NAIP-BPDS ? HI Facilitate Partnership & Networks HI/Associate Due Diligence Associate Govt...
Financial Mechanism <ul><li>Registration &  Enrolment fee  $ 5000/year </li></ul><ul><li>Actual Services Cost associated l...
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What is soft_landing

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What is soft_landing

  1. 1. SOFT LANDING SUPPORT S.M.KARUPPANCHETTY Deputy Chief Operating Officer (ASP) & Senior Manager Agri Business Incubator ICRISAT, Patancheru Andhra Pradesh INDIA 502 324
  2. 2. What is Soft landing? <ul><li>It is the support given to foreign companies when they come and want to establish their business in a new country. </li></ul><ul><li>Some other soft landing providers are NBIA (National Business Incubation Association), EBTC (European Business & Technology Centre). </li></ul>
  3. 3. Soft landing Opportunities in Agri Business <ul><li>Marketing of the various products and services of the company for Agriculturist in the new country </li></ul><ul><li>Innovative Agro Tech application, Up gradation opportunity in the new country </li></ul><ul><li>Business tie-ups with Agri Business ventures in New country for Business development, Supply Chain, Investment, Outsourcing etc., </li></ul><ul><li>Strategic Investment in Developing country's economy by Diversification in Agri Business </li></ul><ul><li>Mergers & Acquisitions of Agri Business Ventures </li></ul>
  4. 4. Soft landing Services <ul><li>Physical Office Space </li></ul><ul><li>Domestic market research, Test Marketing and entry assistance </li></ul><ul><li>Trials, Testing and customization of Products & services </li></ul><ul><li>Assistance regarding registration of firm, product by liaison with different govt. & municipal departments </li></ul><ul><li>Communication services (telephone, fax, internet) </li></ul><ul><li>Access to mailing and courier services </li></ul><ul><li>Language training </li></ul><ul><li>Recognition of Soft landing firms by BI Communication </li></ul><ul><li>Intellectual property protection assistance </li></ul><ul><li>Help meeting government regulations & Import/Export laws </li></ul><ul><li>Due Diligence on local and international firms </li></ul><ul><li>Facilitate Partnership </li></ul><ul><li>Soft landing Period 1 to 2 years </li></ul>
  5. 5. Benefit of Soft landing of Agri Business ventures? <ul><li>Agriculturist/Farmers – New Technology, Products and Services that Increases the profit ,ease of operation and provides a new opportunity </li></ul><ul><li>Host Institute- Opportunity on Working with Innovation, Tech Commercialization , R&D and trials, Impact on Agriculture, Revenue generation </li></ul><ul><li>BPDS/Business Incubator- New Clients that can fulfill the objective of BPD, Utilize the resources & generate Revenue </li></ul><ul><li>Country- Investment in Priority sector, Employment, Tax income reduces Forex and Increases Trade </li></ul>
  6. 6. Approach of Soft landing through NAIP-BPDS <ul><li>Preparation and Setting up systems -Consensus of Soft landing service with Details, tariffs, Procedures and engagement formalities, Training Staff and allocation of necessary resources </li></ul><ul><li>Marketing – Video, Brochure, Exhibit, Publicity, Advert, Web and scouting through networks and events. </li></ul><ul><li>Soft landing Services – Providing Services as agreed to anchor a Venture/commercialize a new technology </li></ul>
  7. 7. How to do Soft landing through NAIP-BPDS ? HI Facilitate Partnership & Networks HI/Associate Due Diligence Associate Govt Regulation & others Associate IPR assistance HI/ABI-ICRISAT Recognition in Communication Associate Language training HI Access to mailing & courier services HI Communication services Associate /HI Registration & Liaison Associate /HI Market research& Test Marketing HI Physical Office Space ABI-ICRISAT/HI Marketing ABI-ICRISAT/HI Preparation & Setting up systems Role Activity
  8. 8. Financial Mechanism <ul><li>Registration & Enrolment fee $ 5000/year </li></ul><ul><li>Actual Services Cost associated like with the services . </li></ul><ul><li>a. For trials and testings:- </li></ul><ul><li>For crops :Rs 10,800/crop/season/variety/place </li></ul><ul><li>Soil testing: Rs 800/test/nutrient </li></ul><ul><li>Pesticides: Rs 50 lakh/trial </li></ul><ul><li>b.Office/laboratory space cost: Rs 2500-5000/sq m/year (depending on the facilities) </li></ul><ul><li>c. Utilities : Electricity= Rs 9.45/unit </li></ul><ul><li>Water = Rs 25.99/KL </li></ul><ul><li>Telephone = Rs 0.85/min for STD calls,0.85/3 min ISD </li></ul><ul><li>Success fee </li></ul><ul><li>Business establishment, Development & Commercialization of tech –Equity/royalty </li></ul>
  9. 9. THANK YOU

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