Wish-list

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Wish-list

  1. 1. Wish list lottery flow
  2. 2. Platform Ya.ru is the aggregator of users social activity. Number of blogs 1.2 mln
  3. 3. Most demanded models Customers visiting Yandex Market catalogue of Photo cameras see list of demanded models
  4. 4. Goal Our goal is to place DMC-GF1 on top of demanded models
  5. 5. Instrument User page is our main asset
  6. 6. Our requirements to participants <ul><li>Add model to wish-list </li></ul><ul><li>Keep it at least month in your wish-list </li></ul><ul><li>Answer on list of questions about DMC-GF1 and micro 4/3 standard </li></ul><ul><li>Inform friends about activity (automatically in news feed) by placing activity widget in its blog </li></ul>
  7. 7. Wish-list mechanics <ul><li>Announcement of contest (with secret deadline) </li></ul><ul><li>Users of ya.ru add DMC-GF1 to wish-list </li></ul><ul><li>All of their friends see this in news feed </li></ul><ul><li>Their friends add DMC-GF1 to their wish-list </li></ul>Stimulus: We choose randomly 2-3 users to give away DMC-GF1 and 2 users who add DMC-GF1 the last one
  8. 8. Our goals

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