Social Media: The Good, the Bad, the Ugly

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Presented at the Environment Virginia Conference, VMI, Lexington, VA 2011. A discussion on the pros and cons of using social media using Virginia State Parks as an example.

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Social Media: The Good, the Bad, the Ugly

  1. 1. Social Media The Good, The Bad and The Ugly
  2. 2. The Good New, loyal customers <ul><li>Facebook: 19,000 Fans </li></ul><ul><li>Twitter: 12,000 Followers </li></ul><ul><li>Enews: 20,000 subscribers </li></ul><ul><li>Blog posts: 20+ posts per week 12,000+ weekly page views </li></ul>
  3. 13. The Bad Spam, Bad Comments, Inattention, Boring
  4. 14. The best defense is a good offense <ul><li>Have a social media policy </li></ul><ul><ul><li>Tells when you will remove comments </li></ul></ul><ul><ul><li>Says you will remove spam and unsolicited posts and defines what those are for you </li></ul></ul><ul><li>Enforce the policy, police your page </li></ul><ul><li>ENGAGE AND RESPOND </li></ul>
  5. 15. The Ugly Hijacked!

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