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How Healthy Is Your Blog (2007)


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Case study and best practice guidelines for development of a blog based current awareness consumer health library new service. Presented at NSW Health Libraries Forum 2007.

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How Healthy Is Your Blog (2007)

  1. 1. How healthy is your blog? by Nicky Hayward-Wright 8 November 2007 “ Focus on the User Environment: Techniques and Technologies” NSW Health Libraries Forum
  2. 2. Background
  3. 3. Target Audience <ul><li>Know your audience </li></ul><ul><ul><li>segment and profile </li></ul></ul><ul><li>Know their online ecosystem </li></ul><ul><ul><li>Internet usage </li></ul></ul><ul><ul><li>online health searching </li></ul></ul><ul><ul><li>blogoshpere </li></ul></ul>
  4. 4. Design <ul><li>Blended design philosophy </li></ul><ul><li>incorporates new web concepts of </li></ul><ul><li>simplicity and interaction </li></ul><ul><li>with traditional design elements </li></ul>
  5. 5. Focused Message or Aim
  6. 6. strong colours white space meaningful images small chunks meaningful labels Tailored and Targeted Information
  7. 7. Navigation
  8. 8. purposeful advertising Widgets avoid widget noise accessible comment features (1) easy subscription (2)
  9. 9. Content Selection Guidelines <ul><li>Currency </li></ul><ul><li>Accuracy of content </li></ul><ul><li>Language </li></ul><ul><li>Authority of author </li></ul><ul><li>Access and navigation </li></ul><ul><li>Copyright </li></ul><ul><li>Images </li></ul><ul><li>Value adding content </li></ul>
  10. 11. Accreditation <ul><li>Authoritative </li></ul><ul><li>Complementarity </li></ul><ul><li>Privacy </li></ul><ul><li>Attribution </li></ul><ul><li>Justifiability </li></ul><ul><li>Transparency </li></ul><ul><li>Financial disclosure </li></ul><ul><li>Advertising policy </li></ul>
  11. 12. Marketing <ul><li>Functional and emotional value </li></ul><ul><li>Promotional material </li></ul><ul><li>Collaborative marketing partners </li></ul>
  12. 13. Measuring Service Value <ul><li>Site statistics </li></ul><ul><li>Surveys and online polls </li></ul><ul><li>Qualitative feedback </li></ul><ul><li>Visitor maps </li></ul>Alzheimer’s News Alzheimer’s News
  13. 14. Lessons Learnt <ul><li>Users and technology </li></ul><ul><li>Site development </li></ul><ul><li>Scan the horizon </li></ul>
  14. 15. Is your blog… <ul><li>informed by practice </li></ul><ul><li>involves all stakeholders </li></ul><ul><li>evolving </li></ul><ul><li>nimble </li></ul>
  15. 16. <ul><li>“ The only way to make sense out of change is to plunge into it, move with it and enjoy the dance” (3) </li></ul>Nicky Hayward-Wright Coordinator Library & Information Service Alzheimer’s Australia NSW [email_address] © 5 November 2007
  16. 17. References <ul><li>Mayo Clinic. </li></ul><ul><li>Atwood, J. (2007). Thirteen blog clichés. Coding Horror. 16 August 2007. [accessed 11 Oct. 2007]. </li></ul><ul><li>CreativeMinds. Creative quotes and quotations on change http:// [accessed 3 Nov. 2007]. </li></ul><ul><li>News Service’s Home Page </li></ul><ul><li>Alzheimer’s News: http:// or </li></ul><ul><li>Library News: or </li></ul><ul><li> </li></ul>