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Social Media - An Introduction

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An introduction to what social media is, how it differs from traditional media, what social networks really share, and the implications for organizations who want to use them.

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Social Media - An Introduction

  1. 1. Social Media<br />An Introduction<br />NabilHarfoush<br />June 2009<br />June 25, 2009<br />1<br />© 2009 Manara International Resources Inc.<br />
  2. 2. Agenda<br />What is social media<br />Industrial vs. social media<br />Elements of social media<br />Social networks<br />Why should you care<br />Sample cases of social media use<br />Emergence of Networks<br />Moral of the Story<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />2<br />
  3. 3. What is Social Media<br />“Social media is content created by people using highly accessible and scalable publishing technologies.”<br />source:Wikipedia<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />3<br />
  4. 4. Industrial vs. Social Media<br />Comparison in the following categories*:<br />Reach<br />Accessibility<br />Usability<br />Recency<br />Permanence<br /> * Source Wikipedia<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />4<br />
  5. 5. Industrial vs. Social Media<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />5<br />
  6. 6. Industrial vs. Social Media<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />6<br />
  7. 7. Industrial vs. Social Media<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />7<br />
  8. 8. Industrial vs. Social Media<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />8<br />
  9. 9. Industrial vs. Social Media<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />9<br />
  10. 10. Elements of Social Media<br />Content production tools<br />Personal computers, laptops, net books<br />Digital photo/video cameras<br />Cellular phones (smart phones) <br />Software applications<br />Content distribution<br />Industrial media<br />Internet<br />Social Networks<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />10<br />
  11. 11. Social Networks: Sharing Content <br />Blogs & Web Pages<br />Personal journaling space<br />Easy publishing & some interaction (feedback…)<br />133 Million blogs indexed by Technorati (Feb 2009)<br />More than 12 Million Americans maintain a blog<br />346 Million people are reading blogs globally<br />On average 900,000 new posts every 24 hours<br />Blogger, Wordpress etc.<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />11<br />
  12. 12. Social Networks: Sharing Content <br />Photo sharing sites<br />Personal photo space<br />Easy publishing & tagging<br />Flickr, myPIX etc.<br />Flickr reached 3 Billion photos in Nov. 2008, but<br />Still behind Facebook with10 Billion photos<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />12<br />
  13. 13. Social Networks: Sharing Content <br />Video Sharing Sites<br />Personal video & multimedia publishing space<br />Youtube, Vimeo etc.<br />Over 70 Million videos (March 2008)<br />100 Million videos viewed per DAY<br />13 Hours of video uploaded every MINUTE<br />Music Sharing Sites<br />iTune, LimeWire, Kazaa, etc.<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />13<br />
  14. 14. Social Networks: Sharing People <br />Like content sharing, SN have easy multimedia publishing capabilities with communications functions<br />Plus: SN share human connections: family, friends, colleagues …<br />Plus: SN share context information: moods, activities, causes…<br />Facebook, MySpace,Ning etc.<br />&gt;200 M active users (100M login at least once/day)<br />&gt;10 M videos uploaded each month<br />&gt; 1 B content pieces shared each WEEK<br />&gt; 2.5 M events created each month<br />&gt; 30 M accessing FB via mobile devices<br />LinkedIn, Xing,etc.<br />SN have many third party applications (52,000 for FB alone)<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />14<br />
  15. 15. Social Networks: Sharing More<br />Emergence of Public Micro Messaging (PMM) in SN:<br />PMM like SMS, but publicly broadcasted to SN members<br />Concise (limited to 140 characters/message)<br />Leaders & Followers: You can be both at the same time!<br />Tribes, herds, and all the other groups we may belong to<br />SN are sharing conversations, learning, and knowledge<br />Real-Time participation and trending<br />Twitter<br />3 M tweets per DAY (March 2008)<br />Most popular user has &gt; 1.4 M followers<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />15<br />
  16. 16. Why Should You Care?<br />Simplistic answer:<br />Because everyone else is doing it, and it seems to be working!<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />16<br />
  17. 17. Why Should You Care?<br />A better answer:<br />Because you need to participate in the emerging Networks of<br />Conversations<br />Trust<br />Communities<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />17<br />
  18. 18. Networks of Conversations<br />The case of<br />The initial deed<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />18<br />
  19. 19. Company Response<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />19<br />
  20. 20. Networks of Conversations<br />The case of<br />The initial deed<br />Company response<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />20<br />
  21. 21. Networks of Trust<br />The Obama Campaign<br />Personal Fundraising<br />Neighbor to Neighbor<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />21<br />
  22. 22. Personal Fundraising<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />22<br />70,000 people raised $ 30M using Personal Fundraising!<br />
  23. 23. Neighbor to Neighbor<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />23<br />In the 4 days preceding the election, 3 Million calls were made using N2N<br />
  24. 24. Networks of Communities<br />The Obama Campaign<br />Clear Value Proposition<br />Genuine respect<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />24<br />
  25. 25. Clear Value Proposition: Hope. Change. Action<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />25<br />
  26. 26. Genuine Respect: Opening Access to Events App.<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />26<br />
  27. 27. With clear value & genuine respect: Communities Give Back<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />27<br /><ul><li>Obama Works
  28. 28. Yes We Carve</li></li></ul><li>With clear value & genuine respect:Communities Give Back<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />28<br />
  29. 29. Moral of the Story<br />Conversations<br />Are 2-Way = Real Listening<br />Real Listening = Readiness to change & adapt as conversation progresses<br />Trust<br />Trust requires authenticity – You can’t fake it<br />Trust is a long-term relationships<br />Community<br />Genuine respect for your ecosystem (customers, partners, employees, competitors, community, environment…)<br />Genuine value to all your ecosystem<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />29<br />
  30. 30. To Learn More<br />For support in your own strategy:<br />www.manara.ca<br />nharfoush@manara.ca<br />www.twitter.com/nabilharfoush<br />For more on SN in Obama’s Campaign<br />YES WE DID, Book by RahafHarfoush<br />Available online at Amazon<br />June 25, 2009<br />© 2009 Manara International Resources Inc.<br />30<br />

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