KMC not chicken
Removing   choke…
paper
Photo
MUSIC
Daily news OR Daily Newspaper
Radio? are we audience focused or media focused?
What will today’s 17 year old find engaging in 5 years time?
What will today’s 14 yr old find engaging in 8 years time?
What will today’s 12 yr old find engaging in 10 years time?
Trends that will impact Radio
 
 
From Medium to carrier of Mediums
 
Number of advertisers Number of media consumed More media, more advertisers, more targeted price Can we benefit like on-li...
Key Trends <ul><li>Radio wont go away, but slower growth (or decline) </li></ul><ul><li>Smaller share of total adspend </l...
In the long term… <ul><li>Our core products will not bring us the growth we need in their present form </li></ul>
Web & mobile are not competitors  to radio but  part  of radio 3.0
 
 
 
Its not a website/mobisite It’s a business!
R e,ven.ue Shift   or   gr o w th
850 920 Total Value 300 mobile 600 50 affiliates 20 ad sense/ad networks 250 search 200 non OPA 350 OPA Non-Addressable Ad...
<ul><li>People  </li></ul><ul><li>Skills </li></ul><ul><li>Content </li></ul><ul><li>Technology </li></ul><ul><li>Support ...
New Media Design Process concept wireframe test communicate launch measure iterate
 
 
Usability?
cool tools <ul><li>Analytics </li></ul><ul><ul><li>Google analytics, quantcast, alexa </li></ul></ul><ul><li>Webmaster too...
Planning Required <ul><li>Content Plan </li></ul><ul><li>Marketing Plan </li></ul><ul><ul><li>On-air </li></ul></ul><ul><u...
Social Media <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Xing </li></ul><ul><li>Ning </li></ul><ul><li>My...
 
Mobile Strategy <ul><li>Focus on WAP </li></ul><ul><li>Only 20k iPhones in SA </li></ul><ul><li>Why would they use it </li...
KMC not chicken Linked in:  http:// www.linkedin.com/in/nevohadas   Twitter @nevoda Blog: Nevoda.wordpress.com KMC Blog: n...
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Kmc Pres For Radio Days Conference

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this presentation was given at the radio days conference to discuss the challenges on creating an online presence for radio stations.

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Kmc Pres For Radio Days Conference

  1. 2. KMC not chicken
  2. 3. Removing choke…
  3. 4. paper
  4. 5. Photo
  5. 6. MUSIC
  6. 7. Daily news OR Daily Newspaper
  7. 8. Radio? are we audience focused or media focused?
  8. 9. What will today’s 17 year old find engaging in 5 years time?
  9. 10. What will today’s 14 yr old find engaging in 8 years time?
  10. 11. What will today’s 12 yr old find engaging in 10 years time?
  11. 12. Trends that will impact Radio
  12. 15. From Medium to carrier of Mediums
  13. 17. Number of advertisers Number of media consumed More media, more advertisers, more targeted price Can we benefit like on-line businesses More smaller transactions??
  14. 18. Key Trends <ul><li>Radio wont go away, but slower growth (or decline) </li></ul><ul><li>Smaller share of total adspend </li></ul><ul><li>% share of new media revenues will NOT match our share of radio revenues </li></ul><ul><li>No protection, only quality </li></ul>
  15. 19. In the long term… <ul><li>Our core products will not bring us the growth we need in their present form </li></ul>
  16. 20. Web & mobile are not competitors to radio but part of radio 3.0
  17. 24. Its not a website/mobisite It’s a business!
  18. 25. R e,ven.ue Shift or gr o w th
  19. 26. 850 920 Total Value 300 mobile 600 50 affiliates 20 ad sense/ad networks 250 search 200 non OPA 350 OPA Non-Addressable Addressable
  20. 27. <ul><li>People </li></ul><ul><li>Skills </li></ul><ul><li>Content </li></ul><ul><li>Technology </li></ul><ul><li>Support </li></ul><ul><li>Sales </li></ul><ul><li>Commitment </li></ul>Do I have who I need? Are they a new media person? Design, video editing, SEO, social media Where, who, how, how often What CMS, capabilities, time horizon, mobi Who answers the queries, what if something breaks Who will sell, How, How much, radio/on-line bundling This is expensive and scary, who supports it
  21. 28. New Media Design Process concept wireframe test communicate launch measure iterate
  22. 31. Usability?
  23. 32. cool tools <ul><li>Analytics </li></ul><ul><ul><li>Google analytics, quantcast, alexa </li></ul></ul><ul><li>Webmaster tools </li></ul><ul><ul><li>Google webmaster tools </li></ul></ul><ul><li>User Behaviour </li></ul><ul><ul><li>Crazyegg, Clicktale </li></ul></ul><ul><li>Seo tools </li></ul><ul><ul><li>Page-checkers, key word suggestion tools, rank checkers </li></ul></ul><ul><ul><li>- http://www.socialseo.com/the-top-15-free-seo-tools.html </li></ul></ul><ul><li>Optimization tools </li></ul><ul><ul><li>Yslow </li></ul></ul><ul><ul><li>www.websiteoptimization.com/services/analyze/ </li></ul></ul>
  24. 33. Planning Required <ul><li>Content Plan </li></ul><ul><li>Marketing Plan </li></ul><ul><ul><li>On-air </li></ul></ul><ul><ul><li>Newsletter plan </li></ul></ul><ul><ul><li>SMS’s </li></ul></ul><ul><ul><li>SEO plan </li></ul></ul><ul><ul><li>SEM plan </li></ul></ul>
  25. 34. Social Media <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Xing </li></ul><ul><li>Ning </li></ul><ul><li>Myspace </li></ul><ul><li>Digg </li></ul><ul><li>Delicious </li></ul><ul><li>Stumble on </li></ul>ORM is coming!
  26. 36. Mobile Strategy <ul><li>Focus on WAP </li></ul><ul><li>Only 20k iPhones in SA </li></ul><ul><li>Why would they use it </li></ul><ul><li>SMS is key for now </li></ul><ul><ul><li>800 000 sms’s per day </li></ul></ul><ul><ul><li>Calendar’s </li></ul></ul><ul><ul><li>planning </li></ul></ul>
  27. 37. KMC not chicken Linked in: http:// www.linkedin.com/in/nevohadas Twitter @nevoda Blog: Nevoda.wordpress.com KMC Blog: notchicken.wordpress.com

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