Yeah1 profile 2010 (1)

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Yeah1 profile 2010 (1)

  1. 1. Profile
  2. 2. Strength Over the past 3 years, Yeah1 has transformed into a Multi-platform media channel providing 360 degree coverage of Teen’s lifestyles. The first locally produced channel with one of the most popular online community of members and . A for Teen and the events
  3. 3. Most interactive online community Hottest Teen TV programming – Yeah1 Countdown, Hot Music, K-Pop Zone, 2!Idol… Loyal Fans – Fan Clubs nationwide Dynamic Leaders Young and Creative Team
  4. 4. Gateway to Teen communication Persuasive from the inside-out Leading Channels to reach the Teen community Multi-Channels communication campaign at minimum cost Yeah1 Communicates their language CAPABILITIES
  5. 5. Audience Portrait 55 years + 9% 45-54 years K4-14 years 11% 15% 35-44 years 10% 25-34 years 15-24 years 15% 40% Teens and twenties:15-24 60% Female and 40% Male Active Social Easy Going Intelligent Creative Confident
  6. 6. Yeah1’s Channels Magazine Online TV
  7. 7. YEAH1 TV 360 DEGREE COVERAGE OF TEEN LIFE STYLE • STYLE&STAR • THOI GIOI PHALE ENTERTAINMENT • 8 STORM • 2!IDOL • LEO’S SHOW • IMOVIE MUSIC LIFE • IMUSIC • 360 YEAH • YEAH1 MUSIC • MC CHANEL • YEAH1 COUNT DOWN • 51JOB • KPOP ZONE • TEEN SPORT • HOT MUSIC • TEEN DIARY
  8. 8. TNS Ratings Yeah1 TV 4.0 3.5 3.0 2.5 2.0 Rtg% 1.5 Shr% 1.0 0.5 0.0 [TNS REPORT (2)] (13 - 25 years|HCM-METER| 4th Quarter Monday - Sunday)
  9. 9. Yeah1’s Nationwide Coverage Yeah1 officially broadcast nationwide on VTC digital network- and on cable system SCTV- • In addition to receiving signal on digital recievers, VTC Network also appears on : • Satellite VinaSat , HTVC and Tây Đô Cable System VTC NETWORK TOTAL AUDIENCE OVER 30,000,000 VIEWERS HCMC, Mekong Delta, South Region 5,000,000 Central Region 3,000,000 Central North Region 1,000,000 North Mountain Hà Nội và Đồng bằng Region, 800,000 Bắc Bộ, 18,600,000 Hai Phong, Hai Duong, Quang Ninh 1,600,000 Source VTV.com.vn
  10. 10. Yeah1’s Featured Program Let’s Chat with Leo The Leo Show is an international style talk show that focuses on young & dynamic 16-35 year old where they share their lifestyle viewpoints, activities, and social issues through conversations with celebrities they admired.
  11. 11. Yeah1’s Featured Program One of Yeah1’s hottest programming. 2! Idol is a game/talk show format created for stars and their fans to interact with each other through humorous games and challenges. A truth or dare from fans to the their Idols.
  12. 12. Yeah1 Teen is a visually appealing publication that is a trendy must have for teen. Publishes monthly on the 20th Circulation of 20.000/month Distributes at125 schools, 300 Yeah1 points and news stands nationwide
  13. 13. Yeah1.com is an online hot spot for teens with a news portal and an interactive forum of 400,000 members with the largest Teen Model Club in Vietnam (600 Teen Models). An interactive community that allows us to gain valuable feedback and insight which helps us better understand our audience.
  14. 14. Prepared by 2010 OVERVIEW
  15. 15. Icon of the Next Generation
  16. 16. Yeah1’s Mission Yeah1's Pride - Youth's Pride Self Identification Self Affirmation Self Orientation I'm a Yeah1 Generation!
  17. 17. 2010 Goals • Set the standard for Yeah1’s Pride – Responsible – Talented – Stylish – Sophisticated – Oriented • Re-enforce the credit of parent & social
  18. 18. 2010 Direction through the fun Edutainment we guide the way
  19. 19. Activities Plan No. Key Activities Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 1 Yeah1 - Teen Sharing 2 Yeah1 Festival HCMC Da Nang Ha Noi 3 Yeah1 Unplugged 4 Yeah1 Award 5 Yeah1 Hiphop Supper Nova 6 Yeah1 Generation Connection 7 Yeah1 Fashion Show 8 Yeah1 Sing it 9 Yeah1 Hallowen 10 Yeah1 XY concert
  20. 20. Prepared by DETAIL ACTIVITIES
  21. 21. Yeah1 Style Card • Build Yeah1 Membership • With many benefit from the high class brands for youth • Yeah1 Style Card is sponsored by Viet A bank – be biggest gold bank of VN -> is also for payment • Loyalty program for consumer with benefit from cooperate brand.
  22. 22. Yeah1 Birthday - Yeah1 Award • Timing : Mar 2010 - Jan 2011 • Concept : – Teen vote for their famous brand – Build super Teen brands association – Build Yeah1 membership card with many benefit from Teen choice brands • Format : – Online voting – TV show to introduce Teen most wanted brand – Trade Fair
  23. 23. Yeah1 Birthday – Teen Sharing • Timing : Jan – Feb 2010 • Concept : – Sharing happiness with unlucky kid in orphan houses – Yeah1 Birthday party with – Teen and parent together • Format : – Teen world donation – Teen brand donation – Offline party – Live broadcast
  24. 24. Yeah1 Youth Festival • Timing : March + June + Nov 2010 • Concept : – Yeah1 Teen Fair - Orientation – Introduce Yeah1 programs – Nationwide in HCMC – Da Nang – Ha Noi • Format : – Fair – Mobile event
  25. 25. Yeah1 Unplugged • Timing : March - Oct 2010 • Concept : – Reborn the unplugged movement of the 80s-90s – Contest – A playground for high school and university • Format : – TV show – Mobile events
  26. 26. Yeah1 Hip-hop Super Nova • Timing : Apr - June 2010 • Concept : – Hip-hop contest – One of the annual famous tournament of Yeah1 • Format : – Tournament
  27. 27. Yeah1 Generation Connection • Timing : May – June 2010 • Concept : – Connect the generation gap – Help parent to understand their children – Be their friend and guide their way • Format : – Talk show on TV with cele-parent, experts, Teens – Role play - Teens try to be parent in one day – Job orientation seminar
  28. 28. Yeah1TV Birthday - Fashion show • Timing : June - Dec 2010 • Concept : – Updating Fashion trends – Teen casting to be chosen to Yeah1 series fashion show – Coordinate with Teen most wanted fashion brands • Format : – TV show
  29. 29. Yeah1 "Sing it" • Timing : Aug - Sep 2010 • Concept : – English singing contest – Cooperate with “Trung Uong Doan” • Format : – Contest
  30. 30. Yeah1 Web Birthday - Halloween • Timing : Oct - 2010 • Concept : – The famous annual event of Yeah1 – Celebrate the Yeah1.com birthday – Kutie – Pretty Devils • Format : – Offline party
  31. 31. XY Concert • Timing : Dec - 2010 • Concept : – All Stars in one night – Be Star for one day – Gathering all most wanted stars of Teen • Format : – Voting for Teen super stars – Pass challenge to be limited attendant for the exclusive awarding night – All Stars Party
  32. 32. Icon of the Next Generation

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