Dienanh

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Dienanh

  1. 1. DIENANH.NET
  2. 2. DIENANH.NET VISION - MISSION A trustworthy Attracting every website about A largest movie fans: movies and movies viewer, press, thing-related-to- community actor & actress, films director, writer…
  3. 3. DIENANH.NET COMMUNITY Members 300,000 301,489 members 250,000 20,74 pages/visit 3,997,256 posts 200,000 150,000 280,964 218,225 100,000 133,307 28,501,473 1,374,310 50,000 pageviews/month visitors/month - 2007 2008 2009
  4. 4. DIENANH.NET G O O G L E A N A LY T I C S
  5. 5. ACTIVITIES THE STRENGTH OF COMMUNITY
  6. 6. DIENANH.NET D.M.A  Objective: A movie award to honor the favorite actors, actresses, movies and tv- series voted by members of dienanh.net and becoming the favorite movie award of online community.  Time: The largest yearly event since 2007.  Achievement: Over 2.000.000 views, 5.000 online voters and 200 – 250 participants every year.
  7. 7. DIENANH.NET BIRTHDAY PARTY  Objective: A yearly party to celebrate dienanh.net‟s birthday to link members together and to plan new strategy for dienanh.net  Duration: Every October  Achievement: Over 3.000 online viewers and 150 – 200 participants
  8. 8. DIENANH.NET CONTESTS | EVENTS Attract:  5 – 10 contests / events per month on dienanh.net, organized by moderators, super moderators.  10 – 20 members with small boxes, 30 – 50 members with big sessions  10 – 15 topics, 200 – 600 posts per contest / event will small boxes, 40 – 50 topics, 1.200 – 2.500 posts with big sessions
  9. 9. THE PRESS WHAT HAVE THEY BEEN TALKED ABOUT DIENANH.NET?
  10. 10. THE PRESS TUOI TRE
  11. 11. THE PRESS TUOI TRE
  12. 12. THE PRESS NGUOI LAO DONG
  13. 13. THE PRESS NGUOI LAO DONG
  14. 14. THE PRESS OTHERS
  15. 15. CLIENTS
  16. 16. CLIENT: NOKIA BRAND: NOKIA EXPRESS MUSIC
  17. 17. NOKIA PLAYLIST’S OVERVIEW • Objective: Launching Nokia Express music with special function: Playlist • Duration: 4 months • Time: June – September „09 • Activity: Build a Nokia Playlist online contest to brand awareness and creating playlist tutorial • Run on YeuAmNhac.com , supported by DienAnh.Net
  18. 18. NOKIA PLAYLIST’S KEY ACHIEVEMENTS Pageview Created Playlists New Members
  19. 19. NOKIA PLAYLIST’S KEY ACHIEVEMENTS Achievement KPI % Pageviews 21.748.241 1.000.000 2.174,8% Unique visits 2.188.222 793.000 275,9% New members 25.948 20.000 129,7% Playlists 3.774 3.000 125,8%
  20. 20. NOKIA PLAYLIST’S ADD-ON Celebrities‟ playlist is • One of the most favorite functions of Nokia Playlist • Second place after playlist sharing function
  21. 21. CLIENT: MEGASTAR D.O.A 2008
  22. 22. MEGASTAR D.O.A’S OVERVIEW  Objective: Promote Megastar‟s movies and brand awareness  Duration: 3 months  Time: June – August „08  Activity: Build an online game about movie to members coming to Megastar Cinema
  23. 23. MEGASTAR D.O.A’S KEY ACHIEVEMENTS Achievement KPI % Topics 44 30 146,6% Posts 806 500 161,2% Views 179.738 150.000 119,8%
  24. 24. CLIENT: MEGA VNN BRAND: MEGAPLUS
  25. 25. MEGAPLUS MEGAVNN’S OVERVIEW  Objective: Promote Megafun product via 2 gameshows:  “Truy tim mat ma VNN” (Hunting for VNN secret code)  “Tim hieu the gioi dien anh” (Learning about movie world)  Duration: 2 months  Time: November - December „09
  26. 26. MEGAPLUS MEGAVNN’S KEY ACHIEVEMENTS Achievement KPI % Topics 90 45 200% Posts 973 700 139% Views 197.315 180.000 109,6%
  27. 27. THANK YOU

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