Bmg Marketing Services 2010


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Bmg Marketing Services 2010

  1. 2. <ul><li>Billing and Collection programs are a cost effective solution designed to maximize cash flow by reducing delinquencies, provide superior customer service, and free you up to focus on other areas to grow your business. </li></ul>
  2. 3. <ul><li>Our philosophy is simple. &quot;If you don’t get paid, neither do we.&quot; Our fees are based on a % of net collections. At Blair Marketing Group we view our relationship with our clients as a business partnership. You are in the newspaper business and we are in the business of ensuring that you get the maximum reimbursement allowed for services rendered </li></ul>
  3. 5. <ul><li>Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. </li></ul><ul><li>The best news is that the majority of people who receive permission-based e-mails open, on average, 78% of them. </li></ul><ul><li>The average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate has increased more than 18% since last year. </li></ul><ul><li>  </li></ul><ul><li>We will customize an email campaign that is right for your company by demography, age, annual income, etc. We will create a landing page along with your company’s logo. We provide reports at the end of each campaign, which will specify emails sent, click thru, open rate, etc. </li></ul><ul><li>  </li></ul>
  4. 7. <ul><li>It's an effective way to give customers information about your business while putting your contact information in the customer's phone for future reference. </li></ul><ul><li>86% of the US owns a mobile phone </li></ul><ul><li>265 mm mobile phones users </li></ul><ul><li>240+mm text enabled handsets </li></ul><ul><li>65 mm text & web enabled phones </li></ul><ul><li>  “ Over 50% of the 262 million U.S. mobile phone subscribers have Mobile Internet access and 75% have text messaging capabilities”–Insight Express, September 2007 </li></ul><ul><li>  “ There were over 28 billion text-messages sent in June 2007 almost 1 billion per day!” —CTIA Wireless Association </li></ul><ul><li>  </li></ul><ul><li>“ Daily usage of text-messaging and mobile browsing is growing fastest among 25-54 year olds” — Insight Express, September 2007 </li></ul><ul><li>  </li></ul>
  5. 8. <ul><li>SMS/ Text Messaging :- We have 25 million opt-in cell phones with demographic selections </li></ul><ul><li>Tap into the most cutting edge marketing channel available today! </li></ul><ul><li>We offer a full opt-in network of cell phone users that can be reached through SMS/Text Messaging . Target your prospect by area code or overlay your file with demographic selections. The opt-in cell phone users that appear on the SMS/Text Messaging lists have expressed interest in receiving special incentives and discounts sent directly to their cell phones. Each prospect has opted in to previous offers and rewards networks, expressly allowing third party advertisements. </li></ul>
  6. 10. <ul><li>Direct mail products make it easy to customize a targeted direct mail program for your business. Our full service package can be paired with a new mover list or one of our highly targeted residential lists. By utilizing our mailing service you can create a completely hands-off direct mail campaign at the lowest possible cost. From conception to strategy, our expert consultants will be with you every step of the way to ensure you achieve your objectives. </li></ul><ul><li>Market Opportunities </li></ul><ul><li>Every $1 spent on direct mail advertising brings in an average of $11 in sales more than twice the return generated with any other medium. </li></ul><ul><li>We design and print 4 x 6, 5.5 x 8.5 or 6 x 11 postcards, letters or brochures; up to four colors. </li></ul>
  7. 12. <ul><li>Choose from over 135 million households nationwide to make up your perfect consumer and residential mailing list. Pick your mailing list by location and multiple criteria to reach your best prospects and generate the greatest response. When you buy residential lists and consumer sales leads, you can generate sales leads for direct marketing to residential consumers. With the help of our consumer mailing list specialists, you can find consumer lists and residential lists that target your ideal market of consumers Select Options    </li></ul><ul><li>Household Income </li></ul><ul><li>Contact Age Group </li></ul><ul><li>Homeowner/Renter </li></ul><ul><li>Estimated Home Value or Income </li></ul><ul><li>Marital Status </li></ul><ul><li>Length of Residence </li></ul><ul><li>Household Age </li></ul><ul><li>Number of Persons/Adults/Children in Household </li></ul><ul><li>Household Credit Card Info </li></ul><ul><li>Mail Responsiveness Info </li></ul><ul><li>Maximize your direct mail and telemarketing efforts with a quality business list from the industry's largest B2B list database.  Our Business List Database contains almost every US company, from small businesses to corporate giants.  We provide direct marketing executives with the highest quality business mailing lists in the industry.  Our direct marketing consultants can help you find the right buyers in any niche market, or capture highly qualified sales leads to generate prospects for your sales force, with targeted selects including:   </li></ul><ul><li>Phone Number </li></ul><ul><li>Employee Size </li></ul><ul><li>Sales Volume </li></ul><ul><li>Year Business Started </li></ul><ul><li>Key Contacts </li></ul><ul><li>Owners / Presidents/ CEO </li></ul><ul><li>Sales Volume </li></ul><ul><li>Woman Owned </li></ul><ul><li>Ethnic Owned </li></ul><ul><li>Franchise or Headquarters </li></ul>
  8. 13. <ul><li>New Movers are proven to beat anything on the market: </li></ul><ul><li>We produce an average of 20% more records— why: </li></ul><ul><li>We have the most contracts with the RBOC’s and LEC’s: </li></ul><ul><ul><ul><ul><li>- R egional B ell O perating C ompanies </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- L ocal E xchange C arriers </li></ul></ul></ul></ul><ul><li>We are a direct Vendor of New Mover records from the issuing telcos. </li></ul><ul><li>Additional Information: </li></ul><ul><li>Our New movers are (V)coded for accuracy: </li></ul><ul><li>V1=New at that Address </li></ul><ul><li>V2=New at address but has taken number with them </li></ul><ul><li>V3=Consumer has changed Listing </li></ul><ul><li>V4=Added another line </li></ul><ul><li>*Verified Confidence Code </li></ul><ul><li>Better Service: </li></ul><ul><li>Same day service </li></ul><ul><li>Data Delivered in the format you request </li></ul><ul><li>No Minimum Order </li></ul><ul><li>DNC-scrubbing & NCOA </li></ul>
  9. 14. <ul><li>Phone Database Update: </li></ul><ul><li>We take a multi-step approach- </li></ul><ul><ul><li>We first we give you our Tier 1- database on net terms to update your records. </li></ul></ul><ul><ul><li>We then can take any non-updated records and run them against our Tier 2-directory assistance file. </li></ul></ul><ul><li>Contact 1 st </li></ul><ul><li>Our Contact 1 st File is Superior to any other New Mover file on the Market. </li></ul><ul><ul><li>Because we have more contracts with the RBOC’s and LEC’s. </li></ul></ul><ul><ul><li>You will see a 20% increase in overall record pulls versus our competition! </li></ul></ul><ul><li>Phone Appends: </li></ul><ul><li>We take your 10 digit telephone numbers and run them through our Directory Assistance File. </li></ul><ul><li>We then run the Non-Matches Against our New Connect file. </li></ul><ul><li>We can then Verify those records for Accuracy </li></ul>
  10. 15. <ul><li>Specialized in Residential Phone List Services:--- </li></ul><ul><li>Our in-house file has over 120 available selects </li></ul><ul><li>Household Income </li></ul><ul><li>Contact Age Group </li></ul><ul><li>Homeowner/Renter </li></ul><ul><li>Estimated Home Value o Income </li></ul><ul><li>Marital Status </li></ul><ul><li>Length of Residence </li></ul><ul><li>Household Age </li></ul><ul><li>Number of Persons/Adults/Children in Household </li></ul><ul><li>Household Credit Card Info </li></ul><ul><li>Mail Responsiveness Info </li></ul><ul><li>Targeted Opt-In Emails and Email Append: </li></ul><ul><li>We offer the best in email lists and email deployment solutions to help you build the most effective email marketing campaign for your needs. Utilizing Email Marketing within the broad scope of a multi-platform marketing campaign is a highly effective way to boost product and service awareness, as well as brand identity. </li></ul>
  11. 17. <ul><li>Telemarketing can be challenging in today's environment, but still produces an incredible ROI when executed properly. Utilizing the Inbound/Outbound Call Center of can help you turn a mediocre telemarketing campaign into a winner with our expertise and product line. The following is a sample of some of the telemarketing services we offer:   </li></ul><ul><li>DNC compliant Business and Consumer Calling Lists </li></ul><ul><li>Hosted dialers to increase outbound calls </li></ul><ul><li>Call Center Set Up </li></ul><ul><li>Lead generation for larger campaigns </li></ul><ul><li>Free Consultation </li></ul><ul><li>Turn each outbound telemarketing contact into sales and results. We select, assign, train, supervise and monitor top-performing agents. Ask us to customize scripts for different market segments using appeals that will get results. </li></ul><ul><li>Get the most outbound telemarketing leads and sales at the lowest cost. We employ predictive dialing software on large-volume campaigns that enable high agent productivity. </li></ul><ul><li>Handle your i nbound telemarketing program from start to finish, 24/7. </li></ul><ul><li>Choose between full-time, overflow and weekend/after-hours support. Make your inbound telemarketing program one that your customers will remember with our toll-free vanity numbers! </li></ul>
  12. 18. <ul><li>We take great pride in our sales team by training and developing our team on a daily basis. </li></ul><ul><li>Each sales and marketing campaign is strategically created in order to maximize results. </li></ul><ul><li>We assist in promotions and special pricing offers, developing the target market, restarts, verifications, creative list management, subscriber base appends and much more! </li></ul>