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LEAN DESIGN
By example
“There is nothing quite so useless,
as doing with great efficiency,
something that should not be done at all.”
                                    Peter Drucker
Let me
introduce…
Lean Design
Build the Right thing,
Design to Value                      Prioritize      Options

                                         Minimum
                                            Viable   Evaluate
                                          Product

            See the           Find
             Whole          Tradeoffs
                     Leadership
                     Teamwork


            (L)earn           Deliver
                                  Fast
Let’s build
« LeanAzon » the
   next online
 bookstore with
   Lean Design
We have 1 day to
        create a Backlog

       Design Event
9 AM                  6 PM
We start with the
 corner stone
Corner stone of
               lean design

Leadership
Teamwork
Team Presentation
    9 AM    9:30 AM                                        6 PM




                       I am the BPL with 8
                      years in Supply Chain
  Java?                and TUY indicator
Websphere                    expert
    ?                                                     TUY? BPL
                                                            ?...?

                                     I am the Javaand
                                   Websphere Expert for
                                        the project
Same room

Product Manager




 Architect
                                                      Testers
                             Technical Leader
                  Designer
                                      User
                                                                Business Analyst

                                          Developer


                        Cross functional team
Leadership (business, technical)


                  Cross functional team

Leadership           Colocation
Teamwork



               Motivated
                       (autonomy, mastery, purpose)

             Transparency
                    (will lead to confidence & feedback)
We have a Team, it’s
time for the first
       step
Step #1
See the Whole

                See the        Find
                Whole        Tradeoffs

                      Leadership
                      Teamwork


                (L)earn        Deliver
                                   Fast
« See the whole »
helps the team to
  have a shared
      vision
See the Whole (Vision)



9 AM   9:30 AM   11 AM            6 PM
We use
collaborative
    games
Product Box                               Wow !!
              LeanAzon




                   FOR hurried customers
                   WHO HAS no time to read
                   THE SERVICE « LeanAzon »
                   WILL help you to focus on the
                   right book to read.
                   UNLIKE existing online
 Elevator          services, LeanAzon will focus
 Pitch             only on what you need.
We use Impact
Mapping (why, who,
      how)
Impact mapping (why?)                              Measurable
                                                   Objectives
                                 80% of the
                                 books
                                 available in
Goal                             our store
of the Goal

                                                   Lead time is
                                                   30 minutes
                   Deliver the
 Leading           product as
 online            soon as
 bookstore         possible                     Know the
                                                preferred
                                                readings

                  Know what
                  the
                  customers                     Increase
                  want                          knowledge
                                                based on
                                                feedbacks
A is a mean to achieve B




B              A
WHO will help you
to achieve those
  objectives?
Impact mapping (who)
                             Editor
        80% of the
        books
        available in                              Actors
        our store                                 (can use Personas)
      Lead time is              Customers,
      30 minutes                Search engines,
                                Supply Chain,
                                Sales
   Know the
   preferred
                         Customers,
   readings
                         Social
                         networks


   Increase            Customers,
   knowledge           Readers community,
   based on            Community manager
   feedbacks
HOW will the
 actors achieve
those objectives?
Impact mapping (HOW)
                                              Business Processes
                             Editor
        80% of the
        books
        available in
        our store


      Lead time is              Customers,
                                                          Purchase
      30 minutes                Search engines,
                                Supply Chain,
                                Sales                      Sales
   Know the                                             Marketing
   preferred
                         Customers,
   readings
                         Social
                         networks                        Accouting


   Increase            Customers,
   knowledge           Readers community,
   based on            Community manager
   feedbacks
Now, it’s time to think
   about the features
(what) that will help the
 actors (who) to reach
 the goal (why) through
    the process (how)
See the Whole (Features)



9 AM   9:30 AM      11 AM    12 AM          6 PM
We use STORY MAPPING
8h                                                                           Time

                                                                               Community
           Find Books    Choose Books           Buying          Deliver book
                                                                                 Mgt

            Social          Read                                 Download         Inform
                                             Online
           networks       extract                                 ebook         community
                                            payment

                           …
       Search engine                            …
                                                        …

                          …             …                   …
           …
                               …            …
                                   …            …
               …

           Search                                   …                          Give feedback
                                                                     …
            from        View comments
           mobile


                         View teaser
Business Activity
Feature
User Story
Wait a minute… you have
    some features to
 support activities in
  business processes,
  linked to Actors to
 achieve objectives to
      reach a Goal
Looks like you have
VALUE TRACABILITY !!!
Collaborative
Games
It’s time to go to
the second step
Step #2
Find Tradeoffs

                 See the        Find
                 Whole        Tradeoffs
                       Leadership
                       Teamwork


                 (L)earn        Deliver
                                    Fast
« Find
Tradeoffs » will
help you define a
  Minimum Viable
 Product (MVP)
to bring value as
 fast as possible
To find tradeoffs,
we’ll write a POEM:
      P rioritize
      O ptions
      E valuate
      M inimum Viable
      Product
Find Tradeoffs


                                   Prioritize



9 AM   9:30 AM   11 AM   12 AM   1 PM    2 PM            6 PM
Prioritize
-   Business objectives
-   Actors
-   Processes
-   Features
For example, use
MoSCoW to prioritize
 your story mapping:
     Must Have
    Should Have
    Could Have
     Would Like
Business Activity
                                                                  Feature
                                                                  User Story
8h
                                                                               Time
                                                              Community
 Find Books      Choose Books       Buying    Deliver book
                                                                Mgt

Search engine                                  Download
                                 Online
                                                ebook
                                payment
 …                                             …
                                …         …                                           M

  Social                                                        Inform
 networks                                                     community
  …                                                           …
                                                                                      S
 Search
  from          View comments                      …
 mobile                               …
                                     …                                                C


                 View teaser                                 Give feedback
                                                                                      W
Prioritize also based
   on a ROADMAP
related to business
     objectives
Then, think about the
                        Options

                                        Find Tradeoffs


                                 Prioritize Options



9 AM   9:30 AM   11 AM   12 AM   1 PM    2 PM    3 PM    6 PM
For each feature, identify
       some options:
- Can we do it manually?
- Fully automated?
- Reuse an existing
   component
- …
Search engine                               Online payment
    Google        Bing                     Call       Credit
                                                                    Paypal
                                          center       card


                         Options for features
Social networks

                                           Inform
                                         community
                         Publish manually on    Automatically disatch
  Search from                  twitter           to facebook, twitter
     mobile
You can then use Real
                    Options to decide at the
                    last responsible moment
Feature         Option        Expiration Date
Payment         Call center   Jun
                Credit Card   May

Search engine   Google        Apr
                …             Apr
Time to Evaluate


                                        Find Tradeoffs


                                 Prioritize Options Evaluate



9 AM   9:30 AM   11 AM   12 AM   1 PM   2 PM     3 PM    4 PM   6 PM
Evaluate the Cost with
                              Relative Estimation
          Simple
                                                        Complex
1          …       8            30               50                    100

                                              Download
                                               ebook                Inform
                            Search                                community
As a …                       from
                   As a …   mobile         Search engine
         As a …
                                                                     payment
                                              payment             Option « credit
          As a …            View teaser                               card »
                                            Option « call
                                              center »
                                                                   Give feedback
                              Social
                             networks     View comments
Evaluate the Value with ODAS
Backlog
Item
          Outcome Desirability Assumptions System     Total
                                          Qualities
Communit 50        40         10          60          160
y
feedback

Payment   50       10         30          …           …

Search    90                                          …
engine
ODAS is a simple model to evaluate Value:
                 Outcome
> the impact this feature will have on your
            business objectives

                Desirability
            > All stakeholders

                Assumptions
> uncertainty, risk to mitigate, opportunity

              System qualities
     > non functional requirements
  (usability, performance, reliability, …)
With value and cost, you can
                            estimate the ROI
Backlog Item    Value (ODAS)     Cost (relative ROI
                                 estimation)
Community       160              100           1.6
feedback



Payment         200              500           0.5

Search engine   250              100           2.5
You now have everything to
                   define a Minimum Viable
                          Product
                                         Find Tradeoffs


                                  Prioritize Options Evaluate Mvp



9 AM   9:30 AM    11 AM   12 AM   1 PM   2 PM     3 PM    4 PM      5 PM
MVP1




Define a MVP: an End-To-End set of features
     related to clear business objectives
You now have everything to
                   define a Minimum Viable
                          Product
                                         Find Tradeoffs


                                  Prioritize Options Evaluate Mvp



9 AM   9:30 AM    11 AM   12 AM   1 PM   2 PM     3 PM    4 PM      5 PM
Check if your roadmap is
                     « Value Driven »

      MVP1
20% Cost, 40% Value


                      MVP2
                       …
That’s all for our first
 Design Event. Next steps
will be to deliver&learn as
      fast as possible
Lean Design
Build the Right thing,
Design to Value                      Prioritize      Options

                                         Minimum
                                            Viable   Evaluate
                                          Product

            See the           Find
             Whole          Tradeoffs
                     Leadership
                     Teamwork


            (L)earn           Deliver
                                  Fast
And you have 1 hour left to
               bring the visual management in
                       your workplace
                               Find Tradeoffs
 Team   See the Whole
                                                          Visual
                        Prioritize Options Evaluate Mvp   Mgt


9 AM                                                         6 PM
Authors we like on Lean Design
Resources         -       Gojko Adjic
               -      Mary Poppendieck
                   -      Jeff Patton
                  -      Fred Brooks
                     -     Eric Ries
                     -     Tom Gilb
                        -      …

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Lean design by example: a value-driven backlog in 1 day

  • 2. “There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.” Peter Drucker
  • 4. Lean Design Build the Right thing, Design to Value Prioritize Options Minimum Viable Evaluate Product See the Find Whole Tradeoffs Leadership Teamwork (L)earn Deliver Fast
  • 5. Let’s build « LeanAzon » the next online bookstore with Lean Design
  • 6. We have 1 day to create a Backlog Design Event 9 AM 6 PM
  • 7. We start with the corner stone
  • 8. Corner stone of lean design Leadership Teamwork
  • 9. Team Presentation 9 AM 9:30 AM 6 PM I am the BPL with 8 years in Supply Chain Java? and TUY indicator Websphere expert ? TUY? BPL ?...? I am the Javaand Websphere Expert for the project
  • 10. Same room Product Manager Architect Testers Technical Leader Designer User Business Analyst Developer Cross functional team
  • 11. Leadership (business, technical) Cross functional team Leadership Colocation Teamwork Motivated (autonomy, mastery, purpose) Transparency (will lead to confidence & feedback)
  • 12. We have a Team, it’s time for the first step
  • 13. Step #1 See the Whole See the Find Whole Tradeoffs Leadership Teamwork (L)earn Deliver Fast
  • 14. « See the whole » helps the team to have a shared vision
  • 15.
  • 16. See the Whole (Vision) 9 AM 9:30 AM 11 AM 6 PM
  • 18. Product Box Wow !! LeanAzon FOR hurried customers WHO HAS no time to read THE SERVICE « LeanAzon » WILL help you to focus on the right book to read. UNLIKE existing online Elevator services, LeanAzon will focus Pitch only on what you need.
  • 19. We use Impact Mapping (why, who, how)
  • 20. Impact mapping (why?) Measurable Objectives 80% of the books available in Goal our store of the Goal Lead time is 30 minutes Deliver the Leading product as online soon as bookstore possible Know the preferred readings Know what the customers Increase want knowledge based on feedbacks
  • 21. A is a mean to achieve B B A
  • 22. WHO will help you to achieve those objectives?
  • 23. Impact mapping (who) Editor 80% of the books available in Actors our store (can use Personas) Lead time is Customers, 30 minutes Search engines, Supply Chain, Sales Know the preferred Customers, readings Social networks Increase Customers, knowledge Readers community, based on Community manager feedbacks
  • 24. HOW will the actors achieve those objectives?
  • 25. Impact mapping (HOW) Business Processes Editor 80% of the books available in our store Lead time is Customers, Purchase 30 minutes Search engines, Supply Chain, Sales Sales Know the Marketing preferred Customers, readings Social networks Accouting Increase Customers, knowledge Readers community, based on Community manager feedbacks
  • 26. Now, it’s time to think about the features (what) that will help the actors (who) to reach the goal (why) through the process (how)
  • 27. See the Whole (Features) 9 AM 9:30 AM 11 AM 12 AM 6 PM
  • 28. We use STORY MAPPING
  • 29. 8h Time Community Find Books Choose Books Buying Deliver book Mgt Social Read Download Inform Online networks extract ebook community payment … Search engine … … … … … … … … … … … Search … Give feedback … from View comments mobile View teaser Business Activity Feature User Story
  • 30. Wait a minute… you have some features to support activities in business processes, linked to Actors to achieve objectives to reach a Goal
  • 31. Looks like you have VALUE TRACABILITY !!!
  • 33. It’s time to go to the second step
  • 34. Step #2 Find Tradeoffs See the Find Whole Tradeoffs Leadership Teamwork (L)earn Deliver Fast
  • 35. « Find Tradeoffs » will help you define a Minimum Viable Product (MVP) to bring value as fast as possible
  • 36. To find tradeoffs, we’ll write a POEM: P rioritize O ptions E valuate M inimum Viable Product
  • 37. Find Tradeoffs Prioritize 9 AM 9:30 AM 11 AM 12 AM 1 PM 2 PM 6 PM
  • 38. Prioritize - Business objectives - Actors - Processes - Features
  • 39. For example, use MoSCoW to prioritize your story mapping: Must Have Should Have Could Have Would Like
  • 40. Business Activity Feature User Story 8h Time Community Find Books Choose Books Buying Deliver book Mgt Search engine Download Online ebook payment … … … … M Social Inform networks community … … S Search from View comments … mobile … … C View teaser Give feedback W
  • 41. Prioritize also based on a ROADMAP related to business objectives
  • 42. Then, think about the Options Find Tradeoffs Prioritize Options 9 AM 9:30 AM 11 AM 12 AM 1 PM 2 PM 3 PM 6 PM
  • 43. For each feature, identify some options: - Can we do it manually? - Fully automated? - Reuse an existing component - …
  • 44. Search engine Online payment Google Bing Call Credit Paypal center card Options for features Social networks Inform community Publish manually on Automatically disatch Search from twitter to facebook, twitter mobile
  • 45. You can then use Real Options to decide at the last responsible moment Feature Option Expiration Date Payment Call center Jun Credit Card May Search engine Google Apr … Apr
  • 46. Time to Evaluate Find Tradeoffs Prioritize Options Evaluate 9 AM 9:30 AM 11 AM 12 AM 1 PM 2 PM 3 PM 4 PM 6 PM
  • 47. Evaluate the Cost with Relative Estimation Simple Complex 1 … 8 30 50 100 Download ebook Inform Search community As a … from As a … mobile Search engine As a … payment payment Option « credit As a … View teaser card » Option « call center » Give feedback Social networks View comments
  • 48. Evaluate the Value with ODAS Backlog Item Outcome Desirability Assumptions System Total Qualities Communit 50 40 10 60 160 y feedback Payment 50 10 30 … … Search 90 … engine
  • 49. ODAS is a simple model to evaluate Value: Outcome > the impact this feature will have on your business objectives Desirability > All stakeholders Assumptions > uncertainty, risk to mitigate, opportunity System qualities > non functional requirements (usability, performance, reliability, …)
  • 50. With value and cost, you can estimate the ROI Backlog Item Value (ODAS) Cost (relative ROI estimation) Community 160 100 1.6 feedback Payment 200 500 0.5 Search engine 250 100 2.5
  • 51. You now have everything to define a Minimum Viable Product Find Tradeoffs Prioritize Options Evaluate Mvp 9 AM 9:30 AM 11 AM 12 AM 1 PM 2 PM 3 PM 4 PM 5 PM
  • 52. MVP1 Define a MVP: an End-To-End set of features related to clear business objectives
  • 53. You now have everything to define a Minimum Viable Product Find Tradeoffs Prioritize Options Evaluate Mvp 9 AM 9:30 AM 11 AM 12 AM 1 PM 2 PM 3 PM 4 PM 5 PM
  • 54. Check if your roadmap is « Value Driven » MVP1 20% Cost, 40% Value MVP2 …
  • 55. That’s all for our first Design Event. Next steps will be to deliver&learn as fast as possible
  • 56. Lean Design Build the Right thing, Design to Value Prioritize Options Minimum Viable Evaluate Product See the Find Whole Tradeoffs Leadership Teamwork (L)earn Deliver Fast
  • 57. And you have 1 hour left to bring the visual management in your workplace Find Tradeoffs Team See the Whole Visual Prioritize Options Evaluate Mvp Mgt 9 AM 6 PM
  • 58. Authors we like on Lean Design Resources - Gojko Adjic - Mary Poppendieck - Jeff Patton - Fred Brooks - Eric Ries - Tom Gilb - …