Marketing automationis a proven method for striking this balance and can significantly, measurably, and sustainably increase your chances for continued success.
This eBook is designed to help you create a compelling
business case that convinces executive management to
adopt marketing automation.
We’ve laid out the basics of what marketing automation
is and what it can do, and we’ve sifted the research and
categorized the results by business challenge. Please feel
free to use any part of this that will help you make the case
to your executive team.
Here we go.