People-to-people fund raising

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Presentation of Mr. Tony Lee, Chief Development Officer of ITRC, HKCSS in NGO 2.0 Forum

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People-to-people fund raising

  1. 1. People-to-people fund raising<br />TONY LEE, Chief Development Officer, ITRC<br />
  2. 2. The story of LengSopharath<br />Sopharath is a girl in Cambodia<br />To study and have a safe home, she need US$750/year<br />
  3. 3. The Old-days……<br />
  4. 4. What Beth Kanter had done<br />
  5. 5. Result<br />Spent 6 hours only<br />Raised $882.25 in 26 days<br />48% of donors have face-to-face relationship<br />37% of donors are friend of a friend<br />
  6. 6. Blog Coverage<br />
  7. 7.
  8. 8. Successful Event Cases<br />RUN Melbourne<br />$288,003.48 AUD<br />FEB fast<br />$300,000 AUD<br />
  9. 9. Statistics & more<br />On average 33% of e-mail asks are answered with a donation (Mark Sutton, Firstgiving)<br />
  10. 10. Not everyone is Beth……<br />Gordon Young<br />$5000 AUD<br />
  11. 11. What’s is Everyday Hero<br />A P2P fundraising platform<br />A donation gateway<br />A content management engine<br />A feedback engine<br />
  12. 12.
  13. 13. TREATS xEveryDay Hero<br />Jolly Balloon Go! Go! Go! (Oct 2009)<br />17% of total fundraised by EveryDay Hero<br />Prepare for online fundraising as early as the prepartion of the fundraising event start<br />Passionate fundraisers are the key to success<br />
  14. 14. http://www.everydayhero.com.au<br />
  15. 15. Contact us for further info<br />Tony Lee / Richard Chow<br />Tel: 2876-2413<br />Website: www.everydayhero.hk<br />Email: richard.chow@hkcss.org.hk<br />Address: <br />Rm 1108, 11/F, Duke of Windsor Social Service Bldg., 15 Hennessy Rd., Wanchai, Hong Kong<br />

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