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Co-Registration Secrets RevealedWhat is Co-registration?So what exactly is co-registration?How does it work?Co-registration is a way of buying targeted subscribers and leads to your newsletter orezine from a 3rd party service one by one on an individual basis. The leads are oftengathered by websites who offer something in return to the people opting in to thatwebsite’s newsletter.In the simplest terms it basically involves having your subscription offer listedalongside other publications’ offer, so that when someone signs up to the othernewsletters, he or she is also presented with the option of signing up for yours as wellwithout needing to re-enter his or her personal information.Here is how Dr Ralph Wilson (of wilsonweb.com) defines it:"Co-registration is a widely-used approach to increase the size of your e-mail lists. Co-registration works this way: After completing a subscription form or upon leaving awebsite, visitors are invited to subscribe to one or more e-zines. If yours is listedamong these and the site gets a substantial amount of traffic, youll begin to receive anumber of subscriptions. "But let me give you an example:
Go to a website like www.NYTimes.com, and register for a bunch of free content, youwill have to give up your information such as your name, email address, phonenumber etc.Now once you’re registered, you will then be taken to a page that shows you someother offers and newsletter you can subscribe to as well.You will see the co-reg partners offers and information listed here and it gives visitorsand subscribers to the NYTimes site the opportunity to subscribe to their partnerslists. Once they do the website will then send these partners the subscribers thatchose to get their information.Do you have an Hotmail account? If you do, you’ll have seen they do somethingsimilar as well when you sign up for a free email account.As a co-reg partner or buyer of co-registration leads, you’re basically buying a readymade opt-in email list that belongs to you. With some skill and good practices you canturn your co-registration leads into a ‘regular’ mailing and subscriber base that knowsyou and buys from you.Now for many years a lot of people have regarded co-registration leads as some sortof SPAM or as a ‘dark and shady practice’ and it does have a bad reputation in somecircles. Normally for all the wrong (and often misguided reasons)But co-reg is NOT SPAM.Co-registration leads are 100% CANSPAM compliant and safe.From reputable sources co-reg lists are made up of legitimate opt-in subscribers, notgathered by some sort of harvestbot software that crawls the web looking for emailaddresses.
Now the reason why I recommend you consider if co-registration is right for yourbusiness is because it can be easy, quick and highly cost-effective. It can also be agreat way to attract highly targeted prospects to your offers.It’s also efficient, simply because you only pay for leads that have seen your offer andare interested in what it’s about.So let’s jump right in and get to it?Not so fast – We’ve still plenty of ground to cover here and there are some risks thatyou should be aware of before rushing to start working a co-reg system . . .Sources of co-registrationHere are some sources where you can get co-registration leads/subscriptions:Source #1 – Co-registration lead suppliers/servicesThere are many co-registration services and lead suppliers on the web that you canbuy co-registration leads from. Some of these services gather leads from those offerpages with other publications on websites such as www.NYTimes.com.Some of these co-registration services use their own offer page to collect leads.
Here are the things you need to look for when choosing your co-registration lead supplier:TargetedMake sure that the subscribers you are receiving from your co-registration servicesare targeted, and are looking for what your list is offering. No matter how good theleads are, if they are not targeted, they will be useless.Age of ListEnsure that the lists they are providing are fresh.Ask them how old the leads are. Ideally you should look for instant leads, you wantpeople who have literally that second signed up.If they are more than 30 days old, do not use them. You do not want to buycold lists; you may run into trouble. Just like any regular lists, you want to mail to thefreshest list you can get your hands on. Fresh lists are more responsive.PermissionMake sure you have permission to send emails to the co-registration leads. You do notwant to be receiving nasty SPAM complaints.“Paid to join” ListsSome leads suppliers provide you leads that are being forced to join. These peopleare usually being paid money or incentivized in some way to join. Maybe someonewho wants to win a ‘sweepstakes’. Stear well clear of leads from these types ofservices and suppliers.Amount SoldWhere co-reg leads are not ‘instant’ it’s important to ask your lead supplier how manytimes the list of leads has been sold.
Quite often some suppliers will sell their lists to 5 different companies (or evenhundreds). This will effectively kill the responsiveness of the leads. If the list hasbeen sold more than twice avoid them.It’s sometimes a good idea to look at co-registration services and suppliers that areintegrated with 3rd party autoresponders.As we touched on earlier this allows the subscribers to subscribe DIRECTLY andINSTANTLY onto only your list. It means you don’t have to wait to be sent leads fromthe suppliers for you to upload into your autoresponder. The process is automatic.You should always make sure that you can get these email addresses as soon aspossible (what else is better than instant?), because you want to start making moneyfrom them right away.The longer you wait, the more likely these addresses become outdated, and the higher thechances of you falling foul to cries of SPAM.In addition to this, most popular 3rd party autoresponder services do not allow you todirectly import co-reg leads into their systems – One of the most popular aweber doesnot allow uploaded co-registration leads. So for example if you use aweber for yourregular mailing lists it means you will have to use a co-registration services thatintegrates with an inhouse 3rd party mailer.NOTE: It’s also recommend that you use co-registration services and suppliers thatuse double opt-ins to decrease the chance of spam complaints.The co-registration services I recommend you take a look at are:Listopt’s List Builder – Click HereThis is the co-registration service that has been recommended by marketers such asMark Joyner, Corey Rudl, Matt Bacak, Ken Evoy and more
Get Subscribers from Getresponse – Click HereGetResponse is a 3rd party autoresponder service but they also offer co-registrationservices. The real benefit is that their co-registration forms appear only on selected,high-quality publisher websitesYes there are also many other good co-registration services, but I do’nt really find them as good as these two.These two services are the “best of the best”.Source #2 – Cross PromotionYou can approach ezine publishers directly to see if they are interested in a co-registration agreement. You can arrange a deal with the publishers to put yournewsletter offer on their registration “thank you page” and you put their offer on yourthank you page. Just make sure that you are not in direct competition and only sharea similar target market.You can find a list of newsletter/ezine in these directories:http://www.ezine-dir.comhttp://www.directoryofezines.comhttp://www.ezinehub.comhttp://www.ezinesearch.comhttp://www.ezinelocator.comhttp://www.ezinedatabase.comNo matter which method you choose, just ensure that you are getting quality emailaddresses, and ensure that your offer is placed next to publications that share similartarget market with you.You don’t want your offer being grouped with a bunch of newsletters offering free golftips if your newsletter is about home business opportunities.
Here’s an incredible opportunity for you tobecome your own co-reg broker but you need tojump on this quickly before they pull the offer . .Three British marketers, Robert Puddy, John Taylor and Martin Salter have puttogether a package which includes a short special report covering the essentialelements of an effective and profitable co-registration system – They’ve included aneasy to set up and manage professionally developed co-registration scriptand added a really informative 30 minute interview with a co-registration expert.In fact, it includes just about everything you could possibly need to implement yourown co-registration list building system. Click Here For More InformationHow much does it cost?Co-registration leads usually cost anywhere between 15 cents and $1 per subscriber,depending on where your source is, your niche market, and whether it is double opt-in or single opt-in.Some people reading this are going to go ‘EEEK!’ at the thought of spending this kindof cash upfront but trust me - subscribers are worth far more than $1 if you calculatethe value of these potential customers over the lifetime of their subscription.You’ll also soon get a feel on how much each subscriber worth after sending out fewpromotions using the formula set out below (remember this is only an estimate): (No. of sales * Profit per sale) / No. of subscribers
Let’s explain this more: The value per subscriber generated from co-registrationonly could easily be around $1.00 to $1.50 each (this does vary from niche to niche),now if the acquisition cost is only around $0.30 - $0.40 per subscriber. It gives youa profit of around $1 for every person coming on to your list.What if you can buy a co-registered list of 10,000 or even 100,000?That would be a profit of $100,000!Remember, it is the quality you are paying for, not the quantity.So don’t get tricked into buying leads from services that say “1 million subscribers for$97”, because you will probably end up with a list of untargeted subscribers thatnever gave you permission to send them offers. (You’re just going to piss a bunch ofpeople off.)What to do with your Co-Registration leadsBefore selling your subscribers anything, it is vitally important that you warm them up.You need to develop a good relationship, build trust and establish your credibilitybefore hitting them with too many offers. But remember to balance that with the factthat you are in business to sell not to practice your writing.Ideally you could warm your new list up with a free mini-course, or some free bonusproducts/gifts. I usually like to use a free mini-course, as this helps to establish yourcredibility and build trust.Remember to give your subscribers something of high quality, not junk.
By offering them quality free content, they will start to look upon you, making it easierto make money off them.In your first email, start off by introducing yourself.The subscribers do not know who you are, and you need to tell them who you are inorder to establish your credibility.You should also tell your new list what they should expect, receive and learn over thenext few weeks. And if they are not interested in the things you are offering, tell themto unsubscribe.You do not want to be sending emails to people not interested in your offer.On the next page I have included a sample email you could use to send out your 1stemail:
--------------------------------------------------------------------------------------------Hi [[firstname]],My name is YOURNAME HERE, and I am the publisher of the NAME OF course over atYOUR WEBSITE GOES HEREYou or someone using your email address used this email address to be sent thiscomplimentary course on how to BIG BENEFIT GOES HERE.If you do not want to learn how to BIG BENEFIT GOES HERE, please scroll down tothe bottom of this email and click the unsubscribe button. You will automatically beremoved and will not receive any other email from me. I do not want anyone on mylist that isn’t truly interested and serious about learning to WHAT IT IS GOES HERE.Below you will find the information that was sent to me:First Name: [[firstname]]Last Name: [[lastname]]Email Address: [[emailaddress]]IP Address: [[ipaddress]]Subscription Date: [[date]]I just wanted to send you a quick hello and let you know whats in store for you overthe next few weeks.Since you want to learn how to XXXX, Im going to give you tons of information onjust how to do that. Dont worry; Im not going to ask you for a dime.Im a real person who really wants to help you. I dont hide behind a fake emailaddress or web identity. You can contact me any time with questions or commentsyou may have about XXXX, and Ill be more than happy to help you. Ive had my ownXXXX (TELL THEM WHY YOU ARE QUALIFIED TO HELP THEM HERE) for over XX
years now. I know what it takes to XXX, and I want to share with you what I know.Over the next few weeks, you’ll discover:- BULLET POINT #1 HERE- BULLET POINT #2 HERE- BULLET POINT #3 HERE- BULLET POINT #4 HERE-And so much more…In a few days, I will be sending you information on the FOLLOW UP GOES HERE, andthe XXXX mistakes many people make. The email will be packed full of usefulinformation that will increase your XXXX. Ill also be teaching you other pitfalls oflearning to XXXX.Again, please unsubscribe from this list if you are NOT interested in learning how toXXXX.You may want to add me to your white list to continue receiving email from me.To your success,YOURNAME GOES HEREYOUR URL GOES HERE--------------------------------------------------------------------------------------------
Now after establishing your credibility, it becomes much easier to persuade yoursubscribers to buy from you.And after you have sold a product to someone for the first time, it also becomes mucheasier to persuade the customer to make a second purchase.I recommend you to check out Michael Rasmussen’s Email Promo’s Exposed tolearn about how you can write good email copy (it’s free):You’ll find the link listed on my subscriber news and bonus page here:http://www.simonhodgkinson.com/ExtraBonusesWhat not to do with your Co-Registration leadsDo NOT send a bunch of promotional hard sell emails:I wouldn’t advise you start by sending your list hard promotional emails. If you justscream “BUY THIS!”, then they will just simply hit the unsubscribe button, and youwill loose potential customers. You need to build a relationship and establishyour credibility before sending them any offers.This could take anywhere from a few days to a few weeks (or even more).Do NOT mail to the leads on your list that unsubscribe:If people want to be removed from the list, then remove them. Do not ever arguewith them! You will just put yourself in a lot of trouble.Do NOT sell solo ads to other marketers to send your new list:Similar to the first point, people do not like being screamed at “BUY THIS!”, especiallywhen they do not yet trust you and know you.
Do NOT expect over night millions!Just because you have bought a list of 100,000 leads, that does not mean you willbecome rich over night. Sorry but that just isn’t going to happen.Think long-term, relationship building, you need to warm your list properly, andprovide them quality content so that they will trust you and then buy from you.What about SPAM complaints?Just like subscribers generated from any other methods, you will always receive SPAMcomplaints as people forget that they have subscribed to your list. Co-registration isno different.If you do receive a spam complaint, be calm. Even if the subscriber is not actingcalmly, you need to.Do one of the two things: 1. Email them Email them, telling where you got their information from, and tell them that they will not receive any more mailings from you. 2. Do not email them Just do not email them, and remove them from your list yourself.From my experience you will find it much easier and less time consuming to followoption 2 - Just make sure that they are removed from your list and move on.Do not ever argue with them and take nothing personally!
Tips to maximize your co-registration campaignTip #1 – AutopilotPut your co-registration leads on autopilot by getting a good autoresponder if you donot yet have one. I recommend you to use GetResponse (when you use theirlistbuilder package you can automatically add these leads to your account)Now that you have an autoresponder, write an introduction email (like the one Imentioned earlier). Make sure to introduce yourself and tell them what they willreceive.You will also need a few more follow-up emails to strengthen your relationship withyour subscribers. Do not sell your subscribers anything in these emails, and give themonly pure 100% quality content.Once you have written these emails, insert them into your autoresponder series, andspread them out over a week to two weeks.Tip #2 – Isolate the incoming namesKeep the list generated from co-registration separated from your main list.Created a new campaign, specifically just for subscribers from co-registration. Thiswill allow you to work out and track the response rates. You can also break it downinto different co-registration services for different campaigns so you can work outwhich co-registration services sent you a better quality of lead.
Tip #3 – Test and track your offer copyYou should always write your offer carefully, so it is as powerful as it can be.You should use negative qualifiers to filter out the rubbish subscribers. I recommendyou to test and track your offer copy to see which one pulls in the best opt-in for yourprogram.Remember: Best does not equal high volume.You only want the high quality subscribers.You can also test and track the response rates and amount of profit generated fromyour co-registration list so that you will be able to work out the value of yoursubscribers, and the things you can improve on. As John Reese said: “testing andtracking is where 95% of the profits are made”.Tip #4 – Create a special opt out pageFor some reason, if your subscribers unsubscribe from your list, you should create aspecial opt out page. Since you have paid for the leads, you should try and profit fromyour unsubscribe by putting offers on the opt out page.Tip #5 – Be relaxed about the co-registration servicesDon’t get too worried about the number of subscribers coming in. Some services yieldloads of leads, while others just a few. Again, remember, it is the quality that mattersmore than the quantity. As long as you are getting highly targeted leads, you aredoing well. To Your Success & List Building
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