The Art of the Elevator PitchNicole Glaros@nglarosnicole@techstars.com
Elevator Pitch DefinedA 1-2 sentencedescription of whatyour businessdoes, described inless than 30seconds.
What’s the goal?
To Intrigue!To Engage!To build arelationship.
For [customer]with [problem]we offer [product/solution]
An example:For landlords who are overcome with theburden of managing rental properties,RentMonitor.com is a web service th...
For landlords who are overcome with theburden of managing rental properties,RentMonitor.com is a web service thatallows th...
Use a hook! TechStars is the #1 Seed Accelerator in the world. We inverse the success statistics forstartups, providing th...
Don’t be boring     Mega Technologies provides network management tools that ensure network safetyand reliability no matte...
Be unique & credibleOn Tuesday, May 14, 2010, eBay went down for 2 days. It was my job to get it back up. I spent48 hours ...
Don’t tell me what you           are.  Tell me what you do.
Generic language is         deadlyWe maximize the email sales channel in non-             obtrusive ways.
Generic language is           deadlyOur sales intelligence tool helps customers close                    more deals.
Generic language is           deadlyOur sales intelligence tool helps customers close                    more deals.      ...
7 minutes3 versions
Who wants to volunteer their elevator pitch?
Tips
TipsRemember you’re competing with everyproduct on the planet.
TipsRemember you’re competing with everyproduct on the planet.Create 10+ versions & incorporatefeedback
TipsRemember you’re competing with everyproduct on the planet.Create 10+ versions & incorporatefeedbackIterate until solid
TipsRemember you’re competing with everyproduct on the planet.Create 10+ versions & incorporatefeedbackIterate until solid...
TipsRemember you’re competing with everyproduct on the planet.Create 10+ versions & incorporatefeedbackIterate until solid...
For Friday
For FridayFor [customer]
For FridayFor [customer]with [problem]
For FridayFor [customer]with [problem]we offer [product/solution]
For FridayFor [customer]with [problem]we offer [product/solution]+ hook (credibility, traction)
For FridayFor [customer]with [problem]we offer [product/solution]+ hook (credibility, traction)+ differentiation
For FridayFor [customer]with [problem]we offer [product/solution]+ hook (credibility, traction)+ differentiation+ ask
Startups areaboutrelationshipsMake small asks, likefeedback. Strive fordeep & meaningfulrather than spray &pray.
The Art of the Elevator PitchNicole Glaros@nglarosnicole@techstars.com
The Elevator Pitch for TechStars Patriot Boot Camp - July 2012
The Elevator Pitch for TechStars Patriot Boot Camp - July 2012
The Elevator Pitch for TechStars Patriot Boot Camp - July 2012
The Elevator Pitch for TechStars Patriot Boot Camp - July 2012
The Elevator Pitch for TechStars Patriot Boot Camp - July 2012
The Elevator Pitch for TechStars Patriot Boot Camp - July 2012
The Elevator Pitch for TechStars Patriot Boot Camp - July 2012
The Elevator Pitch for TechStars Patriot Boot Camp - July 2012
The Elevator Pitch for TechStars Patriot Boot Camp - July 2012
The Elevator Pitch for TechStars Patriot Boot Camp - July 2012
The Elevator Pitch for TechStars Patriot Boot Camp - July 2012
The Elevator Pitch for TechStars Patriot Boot Camp - July 2012
The Elevator Pitch for TechStars Patriot Boot Camp - July 2012
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The Elevator Pitch for TechStars Patriot Boot Camp - July 2012

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  • The Elevator Pitch for TechStars Patriot Boot Camp - July 2012

    1. 1. The Art of the Elevator PitchNicole Glaros@nglarosnicole@techstars.com
    2. 2. Elevator Pitch DefinedA 1-2 sentencedescription of whatyour businessdoes, described inless than 30seconds.
    3. 3. What’s the goal?
    4. 4. To Intrigue!To Engage!To build arelationship.
    5. 5. For [customer]with [problem]we offer [product/solution]
    6. 6. An example:For landlords who are overcome with theburden of managing rental properties,RentMonitor.com is a web service thatallows the automation of manycommonly occurring tasks such as rentcollection and maintenance requests.
    7. 7. For landlords who are overcome with theburden of managing rental properties,RentMonitor.com is a web service thatallows the automation of manycommonly occurring tasks such as rentcollection and maintenance requests.
    8. 8. Use a hook! TechStars is the #1 Seed Accelerator in the world. We inverse the success statistics forstartups, providing them with mentorship and capital in a 13 week bootcamp.
    9. 9. Don’t be boring Mega Technologies provides network management tools that ensure network safetyand reliability no matter where the equipment is installed. Using advanced software, our toolsallow network managers to remotely diagnose and configure systems.
    10. 10. Be unique & credibleOn Tuesday, May 14, 2010, eBay went down for 2 days. It was my job to get it back up. I spent48 hours with no sleep and said "never again." Istarted Mega Technologies to keep the worlds largest sites from ever crashing. eBay uses us now, and so does CNN.
    11. 11. Don’t tell me what you are. Tell me what you do.
    12. 12. Generic language is deadlyWe maximize the email sales channel in non- obtrusive ways.
    13. 13. Generic language is deadlyOur sales intelligence tool helps customers close more deals.
    14. 14. Generic language is deadlyOur sales intelligence tool helps customers close more deals. vs.Salesloft offers a news feed of information on the people and companies in your CRM. This allows sales professionals to spend less time researching and more time closing deals.
    15. 15. 7 minutes3 versions
    16. 16. Who wants to volunteer their elevator pitch?
    17. 17. Tips
    18. 18. TipsRemember you’re competing with everyproduct on the planet.
    19. 19. TipsRemember you’re competing with everyproduct on the planet.Create 10+ versions & incorporatefeedback
    20. 20. TipsRemember you’re competing with everyproduct on the planet.Create 10+ versions & incorporatefeedbackIterate until solid
    21. 21. TipsRemember you’re competing with everyproduct on the planet.Create 10+ versions & incorporatefeedbackIterate until solidPractice until consistent
    22. 22. TipsRemember you’re competing with everyproduct on the planet.Create 10+ versions & incorporatefeedbackIterate until solidPractice until consistentPractice your answers
    23. 23. For Friday
    24. 24. For FridayFor [customer]
    25. 25. For FridayFor [customer]with [problem]
    26. 26. For FridayFor [customer]with [problem]we offer [product/solution]
    27. 27. For FridayFor [customer]with [problem]we offer [product/solution]+ hook (credibility, traction)
    28. 28. For FridayFor [customer]with [problem]we offer [product/solution]+ hook (credibility, traction)+ differentiation
    29. 29. For FridayFor [customer]with [problem]we offer [product/solution]+ hook (credibility, traction)+ differentiation+ ask
    30. 30. Startups areaboutrelationshipsMake small asks, likefeedback. Strive fordeep & meaningfulrather than spray &pray.
    31. 31. The Art of the Elevator PitchNicole Glaros@nglarosnicole@techstars.com

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