Workshop 1 - A2

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Workshop 1 - A2

  1. 1.
  2. 2. MIRACLE LTD company<br />with Miracle Necklace <br />MPD Presentation<br />Group members:<br />Pham Thu Ngan<br />Nguyen Thu Ha<br />Mac QuocCuong<br />Luong Thanh Ha<br />Le NhatQuang<br />
  3. 3. Content<br />Product – Miracle Necklace<br />Target market and selling price<br />Advertising and promotion<br />Summary<br />
  4. 4. Product<br />Name: Miracle Necklace<br />Features: lightning in darkness, change colors following emotions and protect from flu and illness<br />Ingredient: stone, special covered-paint, silver wire<br />Price: suitable with middle-class people<br />
  5. 5. Product<br />Silver necklace<br />Silver wire<br />Special Paint Layer<br />Lighten Stone<br />
  6. 6. Miracle Necklace<br />Light in darkness<br />Show your emotions<br />Protect you from illness & flu<br />
  7. 7. Target Market & Selling Price<br />Geography: Hanoi and Ho Chi Minh City<br />Age: 2 groups (young and middle-age ladies)<br />Income: middle class with good income<br />
  8. 8. Advertising<br />Direct Advertising<br />(Poster, Leaflet, Email)<br />Mass Media<br />(Television, Internet)<br />Sales Promotion<br />(Special Occasions)<br />
  9. 9. Advertising on Television<br />
  10. 10. Advertising on Television<br />
  11. 11. Advertising on the Internet<br />
  12. 12. Advertising on web (banner)<br />
  13. 13. Sales Promotion<br />Shopping bag and box of Miracle Ltd. Co.<br />VIP card for loyal customers<br />Sale off season in special occasions (Valentine, Woman’s Day, Xmas…)<br />
  14. 14.
  15. 15. Summary<br />Product: Miracle Necklace<br />Market: Hanoi and Ho Chi Minh City<br />Customer segment: middle-class women<br />Price: 420K vnd – 450 vnd<br />Advertising: direct, mass media and sales promotion<br />
  16. 16. THANK YOU FOR LISTENING !<br />

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