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Nirmala Sridhar's Presentation


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This presentation was made by Nirmala Sridhar of ARTSERV at the Vagri community gathering held at Ashakulam on 9 January 2010. It deals with different aspects of bead jewellery making and was aimed to create awareness among the community about how to enhance their skills in the same.

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Nirmala Sridhar's Presentation

  1. 1. A Proposal to Enhance the Earning Potential of Narikorava Women at Ashakulam
  2. 2. <ul><li>The major issues which confront Narikuravas are poverty, illiteracy, diseases and discrimination </li></ul><ul><li>There has been discrimination of Narikuravas since ancient times. </li></ul><ul><li>On 1996, a social-welfare organization named Narikurava Seva Sangam was formed in order to educate Narikurava children and facilitate them to lead a settled life. </li></ul><ul><li>In May 2008, the creation of a Welfare Board for the Narikuravas headed by the Backward Classes Minister was authorized by the State Government. </li></ul>Narikurava – a Brief Introduction
  3. 3. <ul><li>ANSEP – Asha Kulam Narikurava Skill Enhancement Project is a community service initiative by NFSC and Artserv in the year 2009. </li></ul><ul><li>To Enhance their Design Skills and Workmanship </li></ul><ul><li>To help them Manage Production and Marketing </li></ul><ul><li>To help them Market in Retail Stores </li></ul><ul><li>To expose them to other form of crafts other than jewellery making </li></ul>About ANSEP
  4. 4. <ul><li>There are about 150 women, out of the population of 300 </li></ul><ul><li>Most women make beaded chains, anklets & ear rings and sell in and around Vizhupuram, Pondichery, Melmalaiyanur, Salem, Erode and in Pallavaram, Chennai </li></ul><ul><li>They are guided and organized into groups by the SHG, Govt of Tamil Nadu and BWDA an NGO </li></ul><ul><li>They are divided in to 5 groups of 20 members each </li></ul><ul><li>Each member contribute from Rs. 60 to 110/- and deposit it in bank </li></ul><ul><li>Depending on the need, a person borrows money from that fund and repay with interest </li></ul><ul><li>They also avail loan from the bank </li></ul><ul><li>There is a system in place and women are highly interested in learning new designs and producing new types of jewellery </li></ul><ul><li>They have a fair knowledge of the material sourcing. </li></ul>Current Scenario
  5. 5. <ul><li>Level 1 – Level one will be divided in to four phases and carried for 6 months, starting from June. </li></ul><ul><li>Level 2 – Training in other forms of Crafts like making bags, sandals, arte facts etc., </li></ul>Project design
  6. 6. Phases Sourcing Designers – June Primary – Design Institutions Secondary – Colleges / Individuals Training – Work Management Phase I Phase II July Design Training & Sourcing Materials
  7. 7. Phases August Production Marketing Initiatives Exhibition & P.R Phase III Phase IV September Onwards Retial Tie-ups
  8. 8. <ul><li>Transportation </li></ul><ul><li>Workshop Cost </li></ul><ul><li>Material Cost </li></ul><ul><li>Exhibition Cost </li></ul><ul><li>Packaging Cost (name tag) </li></ul>Project Cost
  9. 9. Existing Designs Anklets
  10. 10. Existing Designs Chains
  11. 11. Chains Reference Designs
  12. 12. Anklets Reference Designs
  13. 13. Chains and sets Reference Designs
  14. 14. Chains Reference Designs Bracelets
  15. 15. Chains with pendants Reference Designs
  16. 16. Reference Designs Hip Belts
  17. 17. Some Variety of Beads Ceramic Beads Glass Beads
  18. 18. Some Variety of Beads Fancy Glass Beads Mix Beads
  19. 19. Some Variety of Beads Natural Wooden Beads Silver Foil Beads                                                                                                                                          Product Code : 09 [Select]
  20. 20. Some Variety of Beads Bone Beads Resin Beads                                                                                                                                          Product Code : 09 [Select]
  21. 21. Some Variety of Beads Horn Beads Big Hole Beads                                                                                                                                          Product Code : 09 [Select]
  22. 22. Some contemporary Designs Natural Wooden Beads                                                                                                                                          Product Code : 09 [Select]
  23. 23. Silver Foil Beads                                                                                                                                          Product Code : 09 [Select]
  24. 24. Prospective Plans To market through retail stores and Platform Vendors in the city Show Stoppers at Fashion Shows of the design institutions Show Stoppers at the various Fashion Shows in the city Beauty Pageants
  25. 25. Other Crafts Cell phone pouches
  26. 26. Thank You