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Rollins College Mobile Presentation: Lessons Learned

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Presented by Nick Friend and Nick Georgoudiou at the EduWeb Conference in San Antonio, August 2011.

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Starting a Mobile Web Presence,[object Object],Lessons Learned from Rollins College,[object Object],Nick Friend | Director of Marketing, Emerging Media,[object Object],Nick Georgoudiou | Director of Web Strategy,[object Object]
AGENDA,[object Object],BACKGROUND  |     DEVELOPMENT     |  METRICS  |  NEXT STEPS,[object Object],BACKGROUND,[object Object],METRICS,[object Object],NEXT STEPS,[object Object],DEVELOPMENT,[object Object]
BACKGROUND,[object Object],BACKGROUND  |  DEVELOPMENT |  METRICS  |  NEXT STEPS,[object Object]
About Rollins College,[object Object],Located in Winter Park, FL (Orlando Area),[object Object],3,000 students (1,700 undergrad),[object Object],#1 Master’s Level University in the South,[object Object],Over half of student body is from outside FL,[object Object],BACKGROUND  |  DEVELOPMENT |  METRICS  |  NEXT STEPS,[object Object]
Why Mobile?,[object Object],Source: Comscore, available at http://4.bp.blogspot.com/-0K6G6SGyAmQ/TZF1snnoiDI/AAAAAAAAWFs/XGGHWBmLFu8/s1600/mobile.png,[object Object],BACKGROUND  |  DEVELOPMENT |  METRICS  |  NEXT STEPS,[object Object]
Why Mobile?,[object Object],Age 55+,[object Object],Age 13-34,[object Object],Age 35-54,[object Object],Source: Comscore, available at http://3.bp.blogspot.com/-aXNtcWxcotA/Tf9refWg-qI/AAAAAAAAXMQ/Ch4G6f1h9S8/s1600/Smartphone-Demographics_April-2011.jpg,[object Object],BACKGROUND  |  DEVELOPMENT |  METRICS  |  NEXT STEPS,[object Object]

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Rollins College Mobile Presentation: Lessons Learned