Primary Healthcare MonitorWhat is it?A survey of GP and nurses working in primary care settings, including practice nursesand district nurses.What are the benefits?GPs and nurses working in primary care are a key group for many medical anddisability charities because they act as a gatekeeper to many health and social careservices. As disseminators of health and lifestyle advice they are particularly well-placed to offer the public up-to-date information provided by charities, as well asreferring them on for specialist support. A health professional’s knowledge about aparticular condition, and their attitude towards it, can be a critical factor in a patient’sexperience of healthcare. For example, if a GP or nurse is unaware of the latestadvances in asthma care, their patients may not get the best support that isavailable.Our Primary Healthcare Professionals Monitor offers charities a cost-effective way tounderstand this key target audience, their awareness of the voluntary sector and theirlevel of contact with charities. By gathering information for a number of charities atthe same time, we are able to reduce the costs for each participating organisation.What do we ask and when?Issues covered include awareness of specific charities (spontaneous and prompted),level of contact from charities and how this has affected their views, preferredmethods of communication from charities, awareness of particular initiatives andcampaigns and which charities they support personally, if any. In addition,participants will be asked how well equipped they feel to provide information to theirpatients on specific conditions, disabilities and illnesses chosen by charities that aretaking part in the research. W: www.nfpSynergy.net T: 020 7426 8888 E: firstname.lastname@example.org
Sample of topics asked about Awareness and contact with charities, e.g. Rating of information received Perceptions of charities’ services Experience and knowledge of conditions, e.g. Confidence in ability to provide information Preferred methods of updating knowledge about conditions Providing information to patients, e.g. Likelihood of referring patient to a charity Triggers and barriers to passing on charity information Recall of communications and campaigns Other general learnings about this audience, e.g. Media consumption – on and off line NHS reformsParticipating charities are also able to request additional questions specific to theirParticipating charities are also able to request additional questions specific to theirrequirements (for an additional cost).The first survey of GPs took place in 2001, followed by surveys in 2003, 2005 and2007. 2010 was the first year to include both GPs and nurses. The next wave willtake place this autumn 2011 (depending on demand).Sample and methodologyThe sample size is 400 in total: comprised of 200 GPs and 200 primary care nurses.As we will be accessing respondents via an online panel that has already agreed totake part in research, we can be assured of achieving this sample size.The cost and package for subscribers £4,450 plus VAT £4,250 plus VAT for current nfpSynergy clients £3,450 for small charities (income under £10 million)Additional questions specific to participating charities are charged at an additionalcost, according to the type and complexity of the question, from around £175 plusVAT for a simple Yes/No question up to £700 plus VAT for an open-ended question.N.B Subscription costs are based on 8 or more charities signing up to the monitor. Iffewer charities wish to take part, it may still be possible to go ahead, at an increasedcost of participation for each charity.
Deliverables Detailed power point report the client area of our website. each wave of research Invitations to our client A written summary of the seminars known as Insight results events Interrogation/segmentation of Annual networking data on request opportunities to meet charities Access to all your research via working in your area of workSample results Awareness of Charity A’s services Specialist healthcare services for patients 58% 62% Support network/face to face support groups for patients, carers & families 58% 63% Info about how support for patients, carers & their families could be improved 50% 48% General telephone helpline for patients, carers & families 45% 44% Training courses for healthcare professionals 39% 31% Info on how the health & social care system could improve to provide better support 35% 32% Specialist telephone helpline staffed by nurses 35% 24% Walk-in centres providing info & support for patients, carers & their families 29% 34% Specialist online info for healthcare professionals 21% 17% Info on disease prevention and signs & symptoms 19% 20% GPs Online support groups/forums for patients, carers & families 17% 25% Nurses Statistical info on survival, incidence & mortality 17% 15% Financial support/grants for patients, carers & their families 14% 23% Mobile units or roadshows providing information for the public 12% 15% Grants for health professionals 5% 10% Dont know 4% 5% 0% 20% 40% 60% 80% 100% “Many charities offer a range of services. For each of the charities listed below, please select the services that you would associate with each charity. Base: 200 GPs and 200 nurses working in primary care, UK Source: Primary Healthcare Professionals Monitor, Sep 10, nfpSynergy Rating of information provided by selected charities 4 5 - Completely met my expectations Charity 1 28% 62% Charity 2 25% 62% Charity 3 28% 59% Charity 4 22% 64% Charity 5 26% 56% Charity 6 33% 49% Charity 7 23% 59% Charity 8 33% 48% Charity 9 24% 56% Charity 10 32% 47% Charity 11 32% 47% Charity 12 33% 45% Charity 13 34% 44% Charity 14 27% 47% Charity 15 28% 41% Charity 16 27% 27% Charity 17 20% 25% Charity 18 20% 0% 20% 40% 60% 80% 100% “For each of the charities you received information from, please rate how much the information you received met your expectations.” Base: All who have received information from each charity, from 200 GPs and 200 nurses working in primary care, UK 130 Source: Primary Healthcare Professionals Monitor, Sep 10, nfpSynergy
Previous subscribers:Our expertise in healthWe have carried out a wide range of bespoke research projects on behalf ofcharities and other organisations working in the health and disability sector,including Moorfields Eye Hospital NHS Foundation Trust, Skills for Health,Macmillan Cancer Support, Leonard Cheshire Disability and Muscular DystrophyCampaign. This has involved research about sensitive subjects among a rangeof audiences, including healthcare professionals and people with particularhealth conditions or disabilities. Some examples of our work are below:Understanding patient and stakeholder views for Moorfields EyeHospital NHS Foundation TrustWe carried out a detailed audit of stakeholders’ views. To gather a full range ofstakeholder perceptions, we carried out more than 35 in-depth interviews withsenior stakeholders representing a range of clinical and managementspecialities, both within Moorfields and in partner organisations such asacademic institutions, outreach sites, sight-related charities and high streetcommercial partners. We also undertook focus groups with Moorfields staff,current and former patients, and carers.The results were presented to the full medical board as part of the strategicreview and a detailed report of the findings, highlighting the overarchingthemes of the audit, was delivered to the management team for use in creating
the new 10-year strategic plan for the Trust.Facilitating access to online support for disabled children for MuscularDystrophy CampaignThe Muscular Dystrophy Campaign commissioned nfpSynergy to research theneeds of young people aged 6-20 for a website providing information,entertainment and support. We undertook in-home, qualitative in-depthinterviews with children and young people with muscular disease. In addition toexploring their personal experiences of muscular disease and (in many cases)feelings of isolation, we also worked with the young people, using observationaland experiential research to explore their reactions and thoughts on thewebsite and to test it for usability, content and style.Muscular Dystrophy Campaign used our research findings to make changes andadditions to the website to make it more usable and bring it into line with theneeds and desires of its target audience. The website has been a great success,providing a source of both information and support for young people withmuscular disease.nfpSynergy showed great understanding of and empathy with our client group - young children with life-limiting conditions - which Im sure, meant they gave better quality responses. Sally Otter, Muscular Dystrophy CampaignFor more informationFor more information about this research or to make a subscription enquiry,please contact the Primary Healthcare team at email@example.com, or 0207426 8888.If you are interested more broadly in the healthcare sector and would like tocarry out research among other healthcare professionals or users of health andsocial care services, please talk to us about developing some bespoke researchfor you.About nfpSynergynfpSynergy is a research consultancy dedicated to the not for profit sector. Ouraim is to provide ideas, insights and information that help not for profitorganisations thrive. Our clients include charities, housing associations andpublic bodies who use our research to inform their strategies and planning.From our origins in syndicated tracking research on public attitudes for non-profit clients, nfpSynergy has now grown its portfolio of bespoke research tobecome one of the leaders in non-profit sector market research.Our size and our story
nfpSynergy was created in 2002 as a division of the Future Foundation. Twoyears later the founder Joe Saxton led a management buy-out. In 2009 we hadan annual turnover of £1.6 million and around 20 staff members includinga variable number of interns. We own our own premises in Spitalfields.Tracking researchWe run several tracking surveys that monitor the attitudes and opinions of keystakeholder groups relating to the not for profit sector. The research is done fora syndicate of participating charities who share costs and data. The aim of ourtracking studies is to provide lower cost, more frequent and more detailedresearch than any organisation could achieve by acting on its own. The trackingresearch includes: Charity Awareness Monitor (CAM) - the general public Charity Parliamentary Monitor (CPM) - MPs and Lords Youth Engagement Monitor (YEM) – young peopleIn addition, we have developed syndicated tracking studies on journalists, localauthorities, health professionals, the general public in Scotland and theRepublic of Ireland.Projects and consultancyEach year we carry out around 50 projects for non-profit clients that includesurveying over 100,000 people from the general public, supporters and staff.We also carry out over 50 focus groups a year on average and interview over100 people in more depth either face to face or over the phone. We are a fullmember of the Market Research Society, on the COI list of approved qualitativeand desk research agencies and on the British Council’s fundraising agencyroster. Our projects and consultancy work covers a vast range: from helpingthe British Council to develop an income-generation strategy to investigatingapprenticeships in the NHS to researching the barriers and opportunities foryoung people in seeking help. In particular we specialise in stakeholder auditsand in supporters and client/user satisfaction studies. We also have aparticularly strong record of work in the health and young people sectors.Our clients includeThere are over 75 organisations we have worked with in the last two yearsalone. These include: the Audit Commission, The Big Lottery Fund, Ofsted, theScout Association, Cancer Research UK, Macmillan Cancer Support, NSPCC,Save the Children, Oxfam, Moorfields Eye Hospital, Skills for Health, the BritishCouncil, Drinkaware, National Housing Federation, UNICEF-UK and WWF-UK.Our research standards and data protection:As full members of the Market Research Society, we complywith their code of conduct at all times, ensuring thatresearch is carried out in a professional and ethical manner.