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  1. 1. Charity Awareness Monitor Public Increasingly Back Investment in Fundraising December 2010 Tel: 020 7426 8888 Email: Web: www.nfpsynergy.net1
  2. 2. Public still prioritise charity spending on current needsrather than fundraising for future income 100% Jul 07 Jul 08 Jul 09 Jul-10 80% 60% 53% 53% 51% 49% 46% 41% 40% 40% 34% 20% 0% I think charities should spend as much as possible of my I think it makes sense for charities to spend more of my donation on this years need rather than saving it for future donations on fundraising this year if it will increase their income years for future years “Please look at the statements below and indicate how much you agree or disagree with each statement by ticking the appropriate box.” Strongly agree/Agree Base: 1,000 adults 16+, Britain. 2 Source: Charity Awareness Monitor, Jul 10 nfpSynergy
  3. 3. 2-6 Tenter Ground Spitalfields London E1 7NH (w) (t) 020 7426 8888 (e) Registered office: 2-6 Tenter Ground Spitalfields London E1 7NH Registered in England No. 04387900 VAT Registration 839 8186 723