NFE Series 1.2: 5 Ways To Build And Sustain Your Event Brand

1,188 views

Published on

For all the work that goes into running a successful event, it’s important to build excitement around the event and sustain that excitement for your next one. In this webinar, we’ll discuss five ways to build and sustain your event brand so that you engage your attendees before, during and after the big day! We’ll talk about blogging, tweeting, creating a community of fans and how to do it all with limited resources.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,188
On SlideShare
0
From Embeds
0
Number of Embeds
73
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Unorganized – feeling overwhlemed. Very limited resources. Not enough time in the day!
  • Rally people around your cause/mission
  • Application to brand – definition of a brandEvent brand vs. organization brand – tie inKeep it going year round
  • Create a community on Twitter & make it easy for people to find one another at the event.
  • Think day of the event etc.
  • NFE Series 1.2: 5 Ways To Build And Sustain Your Event Brand

    1. 1.
    2. 2.
    3. 3.
    4. 4. 5 Ways to build & Sustain Your Event BRanD<br />Liz King<br />
    5. 5. WhERE ARE YOU NOW?<br />
    6. 6. WhERE DO YOU WANT TO GO?<br />
    7. 7. STRATEGY<br />
    8. 8.
    9. 9. TWEET<br />
    10. 10. Engage 1:1 with your target supporters<br />Run Contests/<br />Offer Discounts<br />Create Twitter Lists<br />Consider Offerpop<br />
    11. 11.
    12. 12. Facebook<br />
    13. 13. Connect with your target audience<br />Post Pictures & Tag<br />Share success stories<br />Link to & promote similar causes<br />
    14. 14. BLOG<br />
    15. 15. Postling, Feb. 2011<br />
    16. 16. Involve your biggest supporters<br />Use Interviews<br />Create an editorial calendar<br />Use series to sustain<br />
    17. 17. SUPPORT<br />
    18. 18. If you create communities, who will sustain them when you get busy?<br />
    19. 19. <ul><li>Think of what you already do
    20. 20. Create a schedule
    21. 21. Use 3rdparty tools when possible</li></ul>WHERE WILL I FIND THE TIME?<br />
    22. 22. RECAP<br />Create a specific & measurable strategy <br />Build in Support for Success<br />Engage Your Supporters – Year Round<br />
    23. 23. THANK YOU!<br />Please Stay in Touch<br />Liz King<br />liz@lizkingevents.com<br />http://www.lizkingevents.com<br />Twitter: @LizKingEvents<br />Facebook: http://www.facebook.com/lizkingevents<br />

    ×