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HOW TO NAIL YOUR PITCH IN 5 MINUTES A quick guide to help you organize your presentation for the final pitch at Startup WeekendBy:Nezar KadhemTomas Paulauskas

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In today’s competitive and fierce funding climate, entrepreneursmust stand out, and pitch their ideas in a convincing & compellingmanner. At startup conferences & Angel / VC meetings, all youhave is 5 minutes, yes, 5 minutes to step on stage and convinceyour potential investors, partners, and customers to pick you.Getting this presentation right is crucial as it can lead tofinancing, buzz, and growth; AND getting it wrong: doesn’t.

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YOUR 1ST SEXY LOGOSLIDE• On your first slide, you will need nothing but a logo. • Plaster your slick & attractive logo that you created during the weekend• Introduce yourself. • Do you have some “star” players in your team?

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PROBLEM STATEMENT• Nothing sounds better than starting your pitch with a problem statement.• And want your listeners to believe it? •  Start it off with a story.• How big is the problem? •  Can you relate it to someone who has the pain? How many of people are like this person?

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SOLUTION• The Solution is… Your Product / Service• Right after name it, state your mantra • A Mantra is a tagline that summarizes your business in clear and concise framing of 2 sentences, not more.• Clearly explain how you alleviate the pain • Ensure that the audience clearly understands what you sell, and what is your value proposition to your customer.

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HOW DOES IT WORK?• Clearly explain in steps how your product of service works • Users Open the app / webpage • Users login • How do they pick the service? • How do they pay? • Users use your service… And are satisfied.• Give examples. Showing off your prototype is extremely useful. Here you can show your progress & how your team was able to execute well under pressure.

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THE FACTS!“As convincing as your business might sound to you, it’s important torecognize that it is still largely untested guesses & hypothesizes that willalmost certainly change” - Ash Maurya• Prove that your customers want you! Go out to the field. • Conduct surveys (Quantitative) • Interview / Talk to your customers (Qualitative) • Talk to your key partners• Want to impress? • Great to add quotes from people you spoke with “… I would definitely pay…” • Even better? Tell us how much they said they are willing to pay.

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HOW DO YOU MAKEMONEY?• Clearly describe your business model • What are your main revenue streams? • Show the monetary inflow and outflow between your company and relevant stakeholders in exchange for value proposition. • Create a diagram that demonstrates the process between you, the customers, and key partners.• Example:Groupon.comwww.boardofinnovation.com

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YOUR MARKET• Who is your customer? • Specify your target customer persona• How big is your market? • Tell your addressable market size. • Explain how you got them• Who is your competitor? • How and why are you better? What is your secret sauce!?

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MARKETING• What is your market-entry strategy? • How are your going to reach your early adopters? • What is your customer acquisition plan? • Be creative. Most investors dislike ideas that have a high burn rate for marketing• Even though your business idea is promising and scalable, you must elaborate on the small steps you will execute to successfully enter the market.

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BUSINESS ECONOMICS• Don’t confuse the judges with excel tables!• Investors are looking for key numbers: • What is the initial required investment to start your business? • What is your pricing strategy? Can you back it with your customer surveys? • When do you forecast to breakeven? • How many products / services do you need to sell to breakeven? • Show a graph of where / when your • Costs (customer acquisition costs) are going to decline. Be ready to explain why. • Cash flow’s are positive

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KILLER SLIDE!• Give a reason for us to believe that you are ready to… ROCK!• End your presentation by mentioning: • That you have successfully identified a customer pain point • That you have a prototype (landing page) that you created over the weekend. • That you found a clear market entry strategy, and that you need (x) amount of money to begin your venture.• And of course… Thank you!

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WE WISH YOU THEBEST OF LUCK !If you have any questions…Nezar Kadhem  nezar@entertheclub.comTomas Paulauskas  tomas@entertheclub.com