Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

NexusNovus provides services in Consultancy, Trade Missions and Business Representation to European firms that are eager to enter or develop the Indian market. In addition to that, we also trade in FMCG, Healthcare, and Fire and Safety products.
Located strategically in Bangalore, NexusNovus specializes in working with small to medium sized businesses. Five years of hands-on experience in India has empowered us to build an enviable track record. Our Indo-European identity, nation-wide network and strong employee-base makes us the ideal partner for doing business in India.

Published in: Business
  • Be the first to comment

  • Be the first to like this


  1. 1. Paper WHITE PAPER Indian Metal Industry
  2. 2. Contents EXECUTIVE SUMMARY ............................................................................................... 31. INTRODUCTION .......................................................................................................... 42. INDIAN METAL INDUSTRY .......................................................................................... 53. DOING BUSINESS IN INDIA – 10 IMPORTANT CULTURAL DIFFERENCES ...................... 84. REFERENCES ............................................................................................................... 9
  3. 3. Executive SummaryThe metal industry in India has witnessed an immense growth in the last 4 to 5 years. With the fastgrowing Indian economy, the metal industry is also expected to touch newer horizons. Thisdocument provides a comprehensive overview on Indian economy, with a snapshot on two of theimportant Indian states that hold the key for the growth of Indian metal industry. The documenthighlights the status of the metal industry, and distinguishes the prominent players in the field.There is an increasing demand from various metal consuming sectors like automobile, consumerdurables, construction etc. The future prospects for the industry look very promising, with variousgovernment initiatives being taken to encourage foreign investments. Page 3 | 9
  4. 4. 1 IntroductionSnapshot Area 3.29 million Capital New Delhi Population 1.17 billion (estimation as per 2011 census) Languages Hindi (official language of the Union), English (business language) Major cities New Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Pune, Lucknow, Kanpur Urbanization 28% • Gujarat • Maharashtra Time zone 5 hours 30 minutes ahead of GMTIndia - The Favored Investment Destination GDP Growth Strong Economy 10 9 8.6 Manufactu Agricultur ring Sector e 8 7.4 7.4 16% 29% 6 4 Services Sector 2 55% 0 2008 2009 2010 2011 FDI- Top Sectors Top FDI Destinations in the World Rank Countries Services Sector 21 1 China Other 21% 44% Hardware and Software 8% 2 United States Real Telecommun estate 14% ications 3 India 8% Automobile 5% 4 BrazilIndia secured top rank in availability of US $ 17billion FDI inflow between Aprilskilled manpower, access to local andinternational market, and strong market 2010 and January 2011fundamentals 4|9
  5. 5. 2 Indian Metal IndustryMarket OverviewThe metal industry is a key sector that has been instrumental in the fast growth of Indian economy.It meets the requirements of a wide range of important industries like engineering, electrical andelectronics, infrastructure, automobile and automobile components, packaging etc. The industry ishighly fragmented, with a large number of players actively participating in both organised andunorganised segments.India is the largest producer of sheet mica, the third largest producer of iron ore, and the fifthlargest producer of bauxite in the world. Crude steel production in India has expanded at a CAGR(Compounded Annual Growth Rate) of 7% over an extended period between 1980-2010.Current StatusIron and steel is the largest segment of the Indian metals and mining industry, amounting to 73.8%of the overall industry value. The coal segment amounts to 20.8% of the overall metals and miningindustry of the nation. Segments of metal Industry (2010) 2% 0.2% 3% 21% Iron & Steel Coal Aluminium Base Metals 74% Precious Metals and mineralsRising Steel Demand • India is the 5th largest producer of crude steel in the world. • Steel production has grown at a CAGR of 8% between 2005 and 2010. • India is the world’s 3rd largest exporter of iron ore. • Steel industry is the biggest consumer of iron ore. Iron ore imports grew at a CAGR of 16.2% from 2006 to 2010. • India has tranformed itself into one of the biggest importer of steel due to strong growth in the manufacturing sector, and with the implimentaion of various private and government funded infrastructure projects. 5|9
  6. 6. Steel Imports and Exports (in 000 tonnes) 8000 7,382 7000 6,581 5,839 6000 5,415 5,000 5,183 5000 4,436 4000 3,251 3000 2000 1000 0 2007 2008 2009 2010 Imports ExportsDemand from different SectorsAutomotive Sector• Automotives production has increased at a CAGR of 13.3% from 2005 to 2011.• Sustained growth in India’s automotive sector has been driving the demands for both steel and aluminium.• India is expected to become the world’s 7th largest automobile market by 2016, and the 3rd largest by 2030.Power Sector• The power sector is responsible for a large share of aluminium and coal consumption in the country.• Power supply in India has increased at a CAGR of 5.6% during the phase between 2006 to 2011.Construction Sector• Key infrastructure projects continue to provide lucrative business opportunities for steel, zinc and aluminium producers.• Infrastructure industry has grown at a CAGR of 14.3% from 2008 to 2010.• Iron and steel being the core components of the real estate sector, and with the ever-rising demands for residential and commercial construction projects, there will be an increasing demand for these metals. 6|9
  7. 7. Advantage IndiaDemand GrowthUntapped metal reserves in India are to the tune of 82 billion tonnes. The value of metals andmining industry is estimated to be around US $ 197 billion by the year 2014.Strategic LocationIndia holds a fair advantage in the production and conversion costs of steel and alumina. India’sstrategic location allows for the convenience in exports to both developed and developing Asianmarkets.Presence of supporting industriesThe metal industry in India is well supported by India’s mining industry. Additionally, theeducational and research institutions for advanced studies in metallurgy and material sciences havepaved the way for the strong growth of metal industry in India.Government support• Import duty on stainless steel & alloy steel, and customs duty on primary and secondary metals, have been reduced from 15 to 10%.• India has entered into a Free Trade Agreement (FTA) with Sri Lanka, which has resulted in a large influx of copper and copper products at zero import duty from Sri Lanka.Foreign Direct Investments (FDI)• In India, 100% FDI has been approved fo metallurgical industries since 1991.• During the period between April 2000 and April 2011, the industry has received FDI worth US $ 4,286 million.• FDI inflow for the period of 2010-2011 was a whopping US $ 1,105 million.Future Outlook and Opportunities• Government’s initiatives on power and infrastructure development, reduction in import duties, and facilitation of FDI, along with overall economic growth, will provide futher boost to the Indian metal industry.• Rural per capita steel consumption is more likely to get doubled to 4 kgs by 2015.• Sectors such automobiles, consumer durables, and infrastructure projects will also help in the robust growth of the steel industry.• Constructions in urban areas as well as increased usage of steel in rural areas will lead to the increase in demands for steel.• The increasing importance shown by the government to go in for Public Private Partnership (PPP) in several sectors, and the Viability Gap Funding close to completion stages, will also help the growth of steel sector. 7|9
  8. 8. 3 Doing Business in India - 10 Important Cultural Differences1. A received present or gift should remain unwrapped until the guests have departed. The unwrapping of a gift immediately upon receiving is seen as an act of greediness, or is considered as impolite.2. Unlike the Dutch, Indians tend to ask questions about the private life during an initial meeting. This is the way of getting to know the other person better on a personal level. Getting straight into business talks might make them feel a bit awkward or uncomfortable. Charm, sense of humour, flattery and especially giving compliments can help a lot in forming good business relationships.3. “Yes” can mean many things in India. Indians do not nod their heads when they agree, but will move their chin from left to right making their heads move the same directions. This gesture however can have several implications or meanings.4. Punctuality has a different meaning in India, and because of this, the scheduled meetings can easily get delayed.5. Be prepared to discuss even about minor things in business. Indians love to discuss everything. It is advisable to agree on some aspects from time to time to improve the business relationship.6. Doing business in India without any guidance can prove to be a difficult task. Taking assistance from a local agent or representative, who is familiar with the juridical and financial system of India, is highly recommendable. Indian bureaucracy is not something that you would want to tackle on your own. Besides, local help can be the right connection for you to reach out to the suitable contacts that you are looking for.7. In India patience is a valuable skill in doing business. Finding the right partner and negotiating a deal will take comparatively more time than what you are used to in The Netherlands (Europe). More time needs to be invested in creating a reliable relationship between the companies.8. An Indian will not easily show that he has not understood certain things. Also, declining requests is not a common practice in India, and you will rarely hear an Indian say NO. Clear structured communication is of a great essence to avoid differences in expectations by the concerned parties.9. The physical space between people in India is much more intimate. It is not uncommon to see two Indian men walking hand in hand in public spaces. During the business meetings, it can so happen that the Indian representative might shake your hand longer than what you are used to.10. It is not uncommon in India for clerks to receive an additional payment to speed up certain administrative progresses. Corruption is integrated in many layers of the society in India. However, the problem of corruption is being identified and addressed better these days, and adequate measures are being taken to control this problem. 8|9
  9. 9. 4 References • IBEF, Metals and Mining , 2011, • Ministry of Steel, Annual Report 2011, 11)/English/Annual%20Report%20(2010-11).pdf • Cygnus, Indian Steel Industry, 2011, Industry • Department of Industrial Policy & Promotion, 2011, NexusNovus – Enabling Business in India No.7/1, 5th "C" Cross, Hutchins Rd, Cooke Town Bangalore 560084, India Tel. +91 80 4094 8438 For more information please visit: Follow us on Twitter:!/nexusnovus Follow us on LinkedIn: Find us on Xing: Follow us on Facebook: 9|9