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The HubSpot Mafia: Founders & Marketers [INFOGRAPHIC]

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After inbound marketing leader HubSpot went public in October 2014, it created a pillar company in the Boston tech community. Like many successful startups, a "mafia" will emerge, typically founders and investors who support brand new ventures. But an overlooked phenomenon is the marketers who will spin out to join local startups, strengthening a startup ecosystem starving for great marketing talent. This is the Marketer Mafia as of December 2014.

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The HubSpot Mafia: Founders & Marketers [INFOGRAPHIC]

  1. 1. Startup Mafia: A group of individuals who depart a successful startup following an exit to found or invest in other startups. Made famous by the PayPal Mafia, these groups strengthen startup ecosystems, as talent, capital, and media coverage follow them closely. The HubSpot Mafia Early Founders A look at HubSpot alumni who launched their own tech startups after leaving the company, regardless of their departure dates. David Cancel & Elias Torres Dan Abdinoor & Patrick Fitzsimmons Josh Porter & Alex CookAdam Schwartz & Zack Bloom John Marcus, Ben Smith & Adrian MottJonathan Kim An Emerging Marketer Mafia These HubSpotters joined Boston tech startups as marketers in the months before or after the IPO. This is an overlooked result of startup mafias – VPs, managers, and key operators also spin out and, armed with deep expertise from their time at the recently-exited company, join other startups to help them grow. This talent, previously bottled up in a single company, is now more evenly distributed, which strengthens the entire local startup ecosystem. In addition to growing their new employers, these ex-HubSpotters bring some serious firepower to the frontlines of the local startup community. A city often criticized for its lack of startup hype, Boston suddenly finds itself with a glut of marketing muscle. As for that popular criticism, although it’s early, the HubSpot IPO and the following “Marketer Mafia” might make us … well … fuhgeddaboudit. Underbosses Lieutenants & Leaders (VPs, Directors) Rick Burnes Brian Whalley Matthew Wainwright Marc Amigone Made Members La Famiglia – They Get Sh*t Done (Managers, Strategists, Specialists, etc.) Rebecca Churt Consiglieri Trusted Counselors (Media, Advisors, etc.) Diana Urban Juliette Kopecky Dan Slagen Keith FrankelDan Lyons Sarah Goliger Amy Ullman Andrew Capland The Italian Who Made This HubSpot Alumnus Who Felt Awkward Ranking Himself Jay Acunzo Annum Munir Love Early Stage Entrepreneurship? Visit ViewFromSeed.com for advice & resources made exclusively for seed-stage startups & entrepreneurs. A Graphic From Fred Shilmover & Sam Clemens Todd Garland Jean Bredeche Jonah Lopin Beyond the Bosses Reminder: This list is ONLY those HubSpot alumni who (1) joined Boston tech startups (2) to work in marketing (3) and did so in the months before or after the IPO, creating that IPO-related “mafia.” We acknowledge that many other HubSpot alumni either left earlier to join startups or work in other non-marketing roles to great success. Andrew Fosbrook

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