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Blogher Geek Lab: TypePad

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TypePad as a CMS: Tips and Tools to take your TypePad Site Further

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Blogher Geek Lab: TypePad

  1. 1. Geek Lab: TypePad Blogher 2009: In Real Life Take your website to the next STEPH. www.nextSTEPH.com
  2. 2. TypePad Updates <ul><li>TypePad has added new features over the past year including: </li></ul><ul><ul><li>Letting the search engines know about your blog </li></ul></ul><ul><ul><li>Top and Footer Navigation </li></ul></ul><ul><ul><li>Using TypePad as an CMS </li></ul></ul><ul><ul><li>Connecting a Domain to a blog </li></ul></ul>Take your website to the next STEPH. www.nextSTEPH.com
  3. 3. Letting Search Engines Know Take your website to the next STEPH. www.nextSTEPH.com When opening a new blog, you have the option of letting the search engines know from the beginning if you would like your website in the search engines.
  4. 4. Letting Search Engines Know Take your website to the next STEPH. www.nextSTEPH.com
  5. 5. Letting Search Engines Know Take your website to the next STEPH. www.nextSTEPH.com Also, at the bottom of the publicity page:
  6. 6. SEO on the Post or Page <ul><li>There are 3 elements on the blog or page that are of concern when addressing SEO: </li></ul><ul><ul><li>The Title Tag </li></ul></ul><ul><ul><li>The Keywords Field </li></ul></ul><ul><ul><li>The File Name </li></ul></ul>Take your website to the next STEPH. www.nextSTEPH.com
  7. 7. SEO on the Post or Page Take your website to the next STEPH. www.nextSTEPH.com
  8. 8. SEO on the Post or Page <ul><li>The Title Tag </li></ul><ul><ul><li>Helps to summarize the post. Its helpful to use succinct titles to catch attention. Be sure to include your main keyword(s) without overkill. </li></ul></ul>Take your website to the next STEPH. www.nextSTEPH.com
  9. 9. SEO on the Post or Page Take your website to the next STEPH. www.nextSTEPH.com
  10. 10. SEO on the Post or Page <ul><li>Keywords </li></ul><ul><ul><li>Include Keywords and phases separated by a comma. Its best to include between 10 to 15 keywords per page or post. </li></ul></ul>Take your website to the next STEPH. www.nextSTEPH.com
  11. 11. SEO on the Post or Page Take your website to the next STEPH. www.nextSTEPH.com
  12. 12. SEO on the Post or Page <ul><li>Filename </li></ul><ul><ul><li>Including a filename that makes sense in key in SEO. Most put in the name of the title, but others include up to 2 to 3 keyword phases, separated by a hyphen “-” or underscore “_” so that the search engines and visitors can read the name easily. </li></ul></ul>Take your website to the next STEPH. www.nextSTEPH.com
  13. 13. SEO on the Post or Page Take your website to the next STEPH. www.nextSTEPH.com
  14. 14. A page as the homepage <ul><li>When starting a new “blog” in TypePad, the goal doesn’t have to be a blog site. </li></ul><ul><li>TypePad has the option of setting a page as the homepage instead of the blog page. </li></ul><ul><li>This gives TypePad users the option of having a CMS managed website. </li></ul>Take your website to the next STEPH. www.nextSTEPH.com
  15. 15. A page as the homepage Take your website to the next STEPH. www.nextSTEPH.com
  16. 16. Navigation <ul><li>A TypePad addition that enables sites to have CMS functionality are the Navigation Bars. </li></ul><ul><li>Now users can put their preferred navigation on the top and bottom of their TypePad Websites. </li></ul>Take your website to the next STEPH. www.nextSTEPH.com
  17. 17. Navigation Take your website to the next STEPH. www.nextSTEPH.com Access the Navigation Bar by going to Weblog > Design > Content
  18. 18. Navigation Take your website to the next STEPH. www.nextSTEPH.com Access the Navigation Bar by going to Weblog > Design > Content
  19. 19. Navigation Take your website to the next STEPH. www.nextSTEPH.com
  20. 20. Go further with your TypePad Site <ul><li>In TypePad Pro, you can use CSS to further customize the look and feel of your site. </li></ul>Take your website to the next STEPH. www.nextSTEPH.com
  21. 21. Go further with your TypePad Site Take your website to the next STEPH. www.nextSTEPH.com
  22. 22. Go further with your TypePad Site <ul><li>Connect your domain to your TypePad site. </li></ul><ul><li>Now more than ever, it is important to have your own domain name, especially if you want your website to be recognized by the search engines. </li></ul><ul><li>TypePad outlines step by step in the Control Panel > Site Access > Domain Mapping as to how to link you domain to your post by domain registrar. </li></ul>Take your website to the next STEPH. www.nextSTEPH.com
  23. 23. Connecting your Domain Take your website to the nextSTEPH www.nextsteph.com
  24. 24. Connecting your Domain Take your website to the nextSTEPH www.nextsteph.com
  25. 25. Connecting your Domain Take your website to the nextSTEPH www.nextsteph.com Once your DNS records have been modified, you can press “Activate” to turn on the domain.
  26. 26. Thank You <ul><li>Special Thanks to Connie Bennett of Sugar Shock Blog ( www.SugarShockBlog.com ) for the use of her website during this presentation. </li></ul>Take your website to the nextSTEPH www.nextsteph.com
  27. 27. Take your website to the next STEPH. www.nextSTEPH.com [email_address] http://www.nextSTEPH.com Twitter: @nextsteph 866-540-2049

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