How to Market Your Blog, Webgrrls June 2007

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Tips and tools on how to Market your Blog,
Presented at Webgrrls New York City

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How to Market Your Blog, Webgrrls June 2007

  1. 1. Take your website to the next STEPH. www.nextSTEPH.com Tips and Tools to Market Your Blog
  2. 2. Take your website to the next STEPH. www.nextSTEPH.com Agenda: <ul><li>How to make your feed available for visitors. </li></ul><ul><li>Where you can syndicate your feed? </li></ul><ul><li>List you blog on your profile </li></ul><ul><li>Blogrolls </li></ul><ul><li>Guest Posting </li></ul><ul><li>Building A Community </li></ul><ul><li>Affiliate Marketing </li></ul>
  3. 3. Take your website to the next STEPH. www.nextSTEPH.com Feeds: Have a link to your Blog Feed available on every page of your blog. Look for an orange XML or RSS button. or have a Subscribe orange button.
  4. 4. Take your website to the next STEPH. www.nextSTEPH.com Syndicate your Feeds: www.feedburner.com
  5. 5. Take your website to the next STEPH. www.nextSTEPH.com Feedburner Feedflare:
  6. 6. Take your website to the next STEPH. www.nextSTEPH.com Feedburner Feedflare Results:
  7. 7. Take your website to the next STEPH. www.nextSTEPH.com
  8. 8. Take your website to the next STEPH. www.nextSTEPH.com Feed Readers: Feed Readers: Bloglines – www.bloglines.com Newsgator – www.newsgator.com Netvibes - www.netvibes.com Feed Readers on Search Engines : Google – www.google.com/reader Yahoo- http://my.yahoo.com
  9. 9. Take your website to the next STEPH. www.nextSTEPH.com Social Bookmarking: Social Bookmarking is finding a blog post that you like and then bookmarking it, and or emailing it to others. Del.icio.us – http://del.icio.us Digg – www.digg.com StumbleUpon - www.stumbleupon.com Technorati – www.technorati.com
  10. 10. Take your website to the next STEPH. www.nextSTEPH.com Blogrolls: Blogrolls are links to other blogs. Pepole can link to their colleagues, friends, blogs, and/or blogs that have a similar topic.
  11. 11. Take your website to the next STEPH. www.nextSTEPH.com Guest Posts: Sometimes, people ask to guest post a blog. The key is to keep the post relevant to the blog topic. This also goes the same for commenting on a blog. Keep it relevant to the topic.
  12. 12. Take your website to the next STEPH. www.nextSTEPH.com www.mybloglog.com Community Building:
  13. 13. Take your website to the next STEPH. www.nextSTEPH.com
  14. 14. Take your website to the next STEPH. www.nextSTEPH.com
  15. 15. Take your website to the next STEPH. www.nextSTEPH.com Affiliate Marketing: Affiliate Marketing is in essence, when you refer a product or service to someone and they end up signing up or purchasing it, you would receive a commission.
  16. 16. Take your website to the next STEPH. www.nextSTEPH.com
  17. 17. Take your website to the next STEPH. www.nextSTEPH.com
  18. 18. Take your website to the next STEPH. www.nextSTEPH.com Starting Tips for Affiliate Marketing: <ul><li>Make a list of 5 to 10 products you like and why. Products that have a common theme to them would work best. When you recommend a product that you have a good experience with, it shows. </li></ul><ul><li>Be passionate about what you are recommending;Would you recommend the product to your family, friends, colleagues and clients? </li></ul><ul><li>Can you recommend products and services in a relevant and timely manner? </li></ul><ul><li>Are you willing to stay current with new products and services? </li></ul><ul><li>Are you willing to answer questions about the product/ service you are recommending? </li></ul><ul><li>See if those products have websites and affiliate programs </li></ul>
  19. 19. Take your website to the next STEPH. www.nextSTEPH.com Starting Tips for Affiliate Marketing: <ul><li>Some sites may also have a Partner Program as well. What’s the difference? </li></ul><ul><ul><ul><li>A partner program may have more stringent application process and they may even be a fee to apply. A partner may be held liable to bring in a certain quota of sales. </li></ul></ul></ul><ul><ul><ul><li>An affiliate can just apply with their website and their tax id. Retailers may manage the affiliate program for their on website or may outsource their affiliate marketing to a Pay-For Performance (PFP) provider. </li></ul></ul></ul><ul><ul><ul><li>PFP providers include Commission Junction ( www.cj.com ) and Linkshare ( www.linkshare.com ) Once you are accepted, for every sale you refer you get a certain percentage of the sale. </li></ul></ul></ul>
  20. 20. Take your website to the next STEPH. www.nextSTEPH.com Amazon Associates Program: <ul><ul><li>One website that wrote the book on e-commerce and has an affiliate marketing program is Amazon. </li></ul></ul><ul><ul><li>Not only you can recommend Amazon Products, but also the websites they partner with as well </li></ul></ul><ul><ul><li>Plus with their new “aStore” program, guess what, one doesn’t have to have a website to recommend their favorite products. </li></ul></ul>
  21. 21. Take your website to the next STEPH. www.nextSTEPH.com
  22. 22. Take your website to the next STEPH. www.nextSTEPH.com [email_address] http:// www.nextSTEPH.com 866-540-2049

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